Whiteboard Inc. is focused on a unique fusion of Education and Technology. It has changed how educators educate and learners learn.

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2. Whiteboard Inc. is focussed on a
unique fusion of Education and
Technology. It has changed how
educators educate and learners
learn. It has brought world class
and quality education to Tier 2, Tier
3 cities and has made quality
education affordable and accessible
to a larger population of learners.
1. Website improvement
2. Content Improvement
3. Digital marketing
4. Social Media Marketing
5. Lead Generation
WHAT’s ON
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The online education market in India to grow at a
tremendous CAGR of approximately 19% during the
forecast period. With the introduction of many
conducive government policies, the market for
online education in India has a positive outlook until
the end of the forecast period. In a bid to extensively
incorporate digital literacy in India, the government
is making policies related to technology adoption
and online education delivery infrastructure. The
Digital India Initiative is one of the key initiatives
with a long-term vision to provide quality and
technologically aided education.

4. WEBSITE
ANALYSIS &
SUGGESTIONS

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MAJOR ELEMENTS MISSING
FAQ’s
More readable
content about
brand and product
Well structured
Blog
Live ChatTestimonials
News & Media SEO Guidelines
Videos/
Infographics
Call to Action
buttons
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4 5 6
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WEBSITE AUDIT
We have done audit of your existing website. Here are the improvement areas:
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Website needs
improvement for
Mobile and Tablet
view.
Menu is not accessible
in mobile devices.
Image is not cutting
from edges.

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WEBSITE AUDIT
2
Your SEO could be better
SEO optimisation is important to ensure you are driving traffic
to your site via search engines. We recommend on page
optimisations, targeted content and a backlinking strategy to
improve performance.

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WEBSITE AUDIT
Few more observations:
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WEBSITE AUDIT
Other areas of improvement:
4 W3C Validation
missing
Site Map missing Page Load time
Meta Description Tag
missing
Robot.txt missing Minify CSS

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Few Competitors
Other brands have multiple call to
action buttons, lead generation
widgets and engaging content on
home page.

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Request
Pricing
Take a
Tour
Get In
Touch
Request for pricing button should be
present on home page which allows
users to quickly send their query.
Take a tour will take users
to Videos section
Get in touch form or tab
should be present on
home page for capturing
leads.
SUGGESTIONS
Ref:
http://www.growthengineering.co.uk/

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SUGGESTIONS
Request
a Call
back
On every product page we can
have “ Request a call back” tab
which will open up a drop page
with fields.
Ref: https://olivelearning.com/products/academy-app/
Newslett
er
signup
Newsletter signup helps in collecting database
which eventually helps in lead generation
Ref: http://spongeuk.com/elearning-needs/induction/

13. DIGITAL
MARKETING
STRATEGY

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Corporate who want to enhance
skills of their employees.
Universities etc..
TARGET AUDIENCE
Business2Business (General)Business2Consumer: (15– 50 years)
Students
Parents & Guardians
IELTS/ TOEFL/ GRE Aspirants etc..

15. SEGMENTATION
• Job Interview aspirants
• TOEFL/GRE/ IELTS aspirants
• Guardians/ Parents
• College Students
• Business Schools
• Universities
• Working professionals
• Corporates
15
18-22 Yrs 23-35 Yrs 35-45 Yrs

16. 360 degree campaign IDEA
The marketing mix should feature a sustained radio
campaign, on-ground activation and key outdoor
promotions across top cities. The campaign also can
alive on digital and social platforms like Google,
YouTube and Facebook
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17. • It should be managed to link the blog with
other social accounts like Facebook , Twitter ,
Google+, LinkedIn and YouTube
• The blog can consists of content for people
who might buy from you -- after all, your blog
will become a great lead conversion tool.
• For queries there should be a contact us
section for people who have some queries and
even want to discuss it in person
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UTILIZATION OF
SOCIAL MEDIA
Pictures & videos with
website links
Interact with customers
& solve their problems if
any
Effective replies to
customers
Interactive contests
Updates on latest products,
services, etc.
Regular posts

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Facebook
The Godzilla of social networks with the most complete
feature, Facebook can be used as a platform for
marketing in below ways:
1. Posting Sales Pitch
2. Sharing images from Past eLearning Events
3. Producing a Promo Video
4. Starting an Attendee Group
5. Creating a Facebook eLearning Event
6. Hosting a Follower Giveaway
7. Starting a Facebook Poll
8. Creating a PPC Ad Campaign
9. Blogging
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20. LinkedIn
1. Beef up your LinkedIn profile
2. Take advantage of LinkedIn community features
3. Leverage LinkedIn as a business-building tool
Twitter
• Create great content
• Be consistent
• Be a resource, not an
advertiser.
• Make your tweets look good
• Be visual
• Perfect your timing
• Make sharing easy
• Lead the conversation
• Respond to questions
quickly
• Schedule your Tweets
• Create a competition
• Twitter chats
• Tweet the same content
more than once…
• Status Updates
• Posts
• Videos and Presentations
• Recommendations and Endorsements
• Publications & Projects
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21. YOUTUBE
• Do Your Research
• Make a List of Content Buckets
• Create A Content Cadence
• Add Subtitles to Your Videos
• Collaborate
• Build an Engaged Community
• Offer YouTube Viewers an Added Incentive
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INSTAGRAM
• Hashtags need to be part of strategy
• Be part of the Instagram community
• Know the optimal posting frequency
• Keep your images in line brand’s vibe
• Optimize entire profile
• Use the right tools to streamline efforts
• Use Instagram ads to extend the reach of posts
• Post a variety of engaging photos and videos
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THANKS
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