Digital marketing is the only way for brands to survive during the coronavirus pandemic. Most brands have stopped their marketing activities, but can use digital channels like websites, social media, and search engine optimization to stay connected with customers. The document provides recommendations for brands to use their websites to inform customers, continue social media communication, capture customer data for future use through digital ads, and use platforms like Facebook Live for virtual brand launches. It emphasizes the importance of maintaining a digital presence and reaching out to customers during this time to be well positioned for recovery once the crisis ends.

1. Digital is the only
survivor
#InmidstofCoronaVirus

2. Index
Digital Impact
CURRENT SCENARIO
From Brands perspective, either they have
stopped or they are just managing
HOW CAN WE OVERCOME CURRENT
MARKET CONDITIONS?
Can we take help of Digital to move forward?
Vibes Communications| March 2020

3. Current Scenario
BRANDS HAVE STOPPED UPDATING THEIR WEBSITE
Website is the only place where your clients visits you DIGITALLY. Inform them about your
operations
STOPPED SOCIAL MEDIA COMMUNICATION
Social Media communication is necessary in day to day communication
STOPPED DIGITAL SPENDS
Don’t think for now. Think after 3 months. Gather customer data today for better tomorrow
Vibes Communications| March 2020
STOPPED BRAND LAUNCHES
All brand launches have stopped as of now, but till when
STOPPED SEARCH ENGINE OPTIMIZATION
SEO takes time to get website on top searches, but it takes less/no time to vanish from
Google

4. HOW SHOULD WE OVERCOME
CURRENT SCENARIO
UPDATE YOUR WEBSITE
For Stakeholders
• Keep all of stakeholders be it
customers, partners, employee
informed of what is happening
currently
ROLE OF SOCIAL MEDIA
In a crisis
• Inform your customers that you
exist
• Pacify customer’s woes one to one
• Come up with positive
communication
• Show that you are working 24*7
Vibes Communications| March 2020
SEARCH ENGINE OPTIMIZATION
It’s a marathon run
• Your website is visible on top
searches through good work on
SEO
• If you stop your SEO, you’ll be
pushed back soon from competitors

5. HOW SHOULD WE OVERCOME
CURRENT SCENARIO
BRAND LAUNCHES
Don’t delay
• Don’t delay your brand launches
• Use digital mediums like webcast,
facebook live for brand launches
• Leaves a positive impact on your
customer’s mind
MOBILE APP
Plan your Mobile App
• You can reach your customers
through Android/iOS App in crisis
times
• Plan for your development now to
reap future benefits
Vibes Communications| March 2020
DIGITAL SPENDS
Don’t stop it totally
• Reach out to new customer through
Ads
• Show that you are capturing data
and they would be contacted later
for sales

6. HOW SHOULD WE OVERCOME
CURRENT SCENARIO
REACH OUT TO CUSTOMERS
Don’t think about today,
but for a better tomorrow
REVENUE GENERATION
Any revenue is a good
revenue. Connect with
your customers on
regular basis through
Digital Mediums.
Vibes Communications| March 2020

7. Digital process timeline
APRIL
• Update your website
• Continue SEO &
Social Media
• Lower your digital
spends, but don’t
stop
• Reach out to
customers
MAY
• Continue SEO &
Social Media
• Capture data through
digital spends
• Plan your digital
brand launch
• Reach out to
customers
JUN
• Execute your brand
launch on digital
platforms
• Continue with digital
work
• Reach out to
customers
JULY
• Check analytics
• By the time crisis is
over, you would be
well on top, else you
need to start again.
Choice is yours
Vibes Communications| March 2020
Marketing is a base of Sales. This is a crucial time. Show world you EXIST!!

8. If it really interests you, then please
connect
Avaneendra
Vibes Communications
avaneendra@vibescom.in
+91 9650858881, +91 8586932861
Vibes Communications| March 2020