The document outlines a social media action plan, including conducting a social media audit, monitoring social media, managing social media presence, handling online reputation, engaging in social media marketing, and implementing a 12-month social media strategy. It discusses analyzing current efforts, recommending improvements, monitoring conversations, engaging audiences, and focusing on return on investment over time. Key steps include creating profiles, posting content, building followers, converting leads, and increasing website traffic by 50-60% within the first year.

1. SOCIAL MEDIA ACTION PLAN
by Nithi, Digital Marketer
Mensagam Technologies

2. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR

3. A social media audit is the process of reviewing what’s working,
what’s failing and what can be improved upon across your social
media channels that will help you make sure that it is achieving
maximum ROI.
 Research your social media presence
 Analyzing your social media opportunity and threats
 Recommending the ideal social media strategy
 Execute plan
Social Media Audit

4. social media monitoring is an active monitoring of social
media channels for information.
Social Media Monitoring

5. Tools:
 Hootsuite
 TweetDeck
 Social Mension
 Hashtagify
 SocialOomph
Social Media Monitoring

6. A social media manager is the individual in an organization
trusted with monitoring, contributing to, filtering,
measuring and otherwise guiding the social media presence
of a brand, product, individual or corporation.
Things to do:
 Facebook, Twitter & YouYube Customization
 Link your blog with social profiles
 Keep your followers updated with newsletters
 Grow your database with our tools
Social Media Management

7. Social Media Management Tools:
 Sprout Social
 Hootsuite
 AgoraPulse
 Buffer
 Sendible
 Post Planner
 Edgar
 Rignite
 ScheduGram
 Oktopost
Social Media Management

8. Basically, online reputation management is the process of
controlling what shows up when someone Googles your
name.
How to Maintain Your Reputation:
• Monitor online conversations about your business
• Respond and interact with consumers online
• Create and Distribute Positive Content regularly
Online Reputation Management

9. How to improve your Reputation:
• Make brand optimization your main focus
• Use SEO to drive down the negativity
• Create and submit Press Releases, Articles & Videos
• Create a blog & submit fresh, unique content regularly
• Engage in social media & build a loyal following
• Ask for negative reviews to be removed
• Don't ignore your unhappy customers
• Know when to walk away
 Don't argue with customers
 Can't please everyone
Online Reputation Management

10. Social media marketing refers to the process of gaining website traffic or
attention through social media sites. Social media marketing programs
usually center on efforts to create content that attracts attention and
encourages readers to share it with their social networks.
Social Media Marketing

11. • Analyze the customers
• Analyze the market
• Analyze the competition & your self
• Review the distribution channels
• develop the Marketing mix
• Evaluate the economics
• Revise & extend
Social Media Strategy

12. •Facebook
•Twitter
•LinkedIn
•Google+
•YouTube
•Pinterest
•Instagram
Popular Social Media Sites

13. • Creating profile
• Creating page
• Content development
• Integration page with other social media channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
Facebook

14. • Creating facebook “like” button and badge, to place it in the website
and blogs
• Run contests, promotional campaigns, polls…
• Video sharing via YouTube tabs ( for viral campaigns)
• Photo sharing via page flicker apps/ similar apps
• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
• Customized contact form/ registration form
• Promote blogs/feed
• Adding custom tabs
• Tagging use of various external interactive Apps
Facebook

15. • Creating profile
• Creating company page
• Integrating profile with other media channels
• Add connections
• Join Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant Q&A’s
• Publish Press release
• Create polls
• Launch and promote e vents
• Submit feeds
• Share presentation
• Integrate blogs to the profile
• Share likes
LinkedIn

16.  Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site and blogs
 Increase followers base constantly
 Network and engage the followers
Twitter

17.  Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
 Tagging
Google +

18.  Creating Profile
 Creating boards
 Content Development
 Buzz creation
 Integration profile with other social media channels/blogs
 Add pins
 Influence repines
 Photo sharing with links
 Sync info graphics
 Follow influencers
 Follow relevant boards
Pinterest

19. Digital PR is a tactic used by brands to increase their online presence
through building relationships with key content writers and online
journalists to gain 'press hits', or citations, and high quality backlinks.
 Monitor and evaluate relevant online media conversation
 Engage with key influencers in the blogosphere
 Develop the corporate blogs, social network sites and multimedia
tools
 Plan and develop content for corporate websites
 Optimize e communication for effective distribution in the digital
space
Digital PR

20. Month 1-3 brand
presence
Create
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
12.5 %
increase
Twitter/facebook/
LinkedIn followers
100 -2000
followers
12 – Month Social Media marketing timeline

21. Month 3 - 6 :
Brand/customer
engagement
Increase followers
base
Monitor brand,
industry, niche
Reply to customers
and prospects
Traffic source
Referring sites
Search engines
Projected traffic
25 – 30 % increase
Twitter/ facebook /
LinkedIn followers
1000- 3000
followers
12 – Month Social Media marketing timeline

22. Month 6 - 12: ROI
focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
50-60 % increase
12 – Month Social Media marketing timeline

23. Thank You
By Nithi Anand