All you need to know about the working of the online real estate company 99acres.com. A presentation by Hridja is a digital marketing professional from India.

2. Introduction
• One of India’s first platforms to cater to the real estate
market online.
• Started in September 2005.
• Pan India listing of properties.
• Sell, purchase and rent.
• 25 plus cities.
• Connects builders, brokers, dealers and interested
buyers /sellers online.

3. Parent Company

4. Hitesh Oberoi Sanjeev Bikhchandani

6. Target Market
• Target market is the Middle class.
• The Age-group between 25-40 because they are ready to
take Risk.
• Their belief is simple – anyone who is not on
the web is not their TG (target group).

7.  Referrals.
 News Advertisements of different Brokers and dealers.
 Most importantly through telesales.
 A deal with competitors Dealers or Brokers through
different Subscription offers.

8. Marketing Strategies
Different marketing strategies are being adopted:
• Digital Marketing Campaign: They spend close to 70-75% of their
marketing budget on digital platforms.
• Their belief is simple – anyone who is not on the web is not their
TG (target group).
• TV ads- very less, recently they
have launched a ‘Sochna bhi mat’
TV campaign.

9. Marketing Strategies
• Radio Commercial Campaign.
• Through Google Keywords.
• Their main Marketing strategies or say most important
is word of mouth Advertisement.
• No Print ads.

11. Register
Select Buy/Rent/Sell
Individual
Free Listing
( Only first 2)
Dealer Builder
Paid Services

13. Mobile App

14. Property Rates & Price Trends

15. Set Property Alerts

16. Testimonials

17. Advertise Your Property

18. Advertise Your Property

19. Featured New Projects
NRI (Non Resident Indian)

20. Major Competitors

21. Market Share
99acres.com
40%
Makaan.com
9%
Indiaproperty
Magicbricks.c
om
31%
.com
20%

23. • Pioneer in Real estate online
business.
• Have Large Client base.
• Genuine brokers.
• Emerged to be most
preferred site used by NRI’s
for real estate information in
India
Weakness
• Verification of plots
• Target Only internet market.
• High Attrition rate

24. Opportunities
• Significant potential to
gain from commercial
real estate
• Increase sales through
Resale market
(secondary market)
Threats
• Economic Slowdown.
• Growing competition.
• Innovative Ideas can be
easily copied.

25. Source of Revenue Generation
• In form of Subscription.
• Property listings, builders/brokers branding and visibility.
• Marketing of new launches, which is from featured products,
banners sold, and branding solutions.
• Builders and brokers marketing new projects.
• Primary & secondary, sale and purchase and rental for
commercial project.
• Ads on Websites.

26. Cost Associated
• IT Infrastructures-The Products And Services That
99acres.com Sells To Clients Run On Red Hat Enterprise
Linux. It’s An Open Source Technology.
• Servers- the portion of revenue is spend on Servers.
• Advertisements –TV commercials, Radio ads and Digital
advertisement.
• Sales force
• Google Keywords

27. • Create What The World Is Running Behind.
• Tap the opportunity.