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Chandradarshan Jain
INTRODUCTION
2010
Founded by Bhavesh Agarwal
and Ankit Bhati
8,00,000
Empowered driver-partners
operating across 110 cities for
a better tomorrow
7,00,000
Vehicles building mobility for
a billion Indians across the
country
6000+
Employees work tirelessly to
provide you with the best in
technology and service
110
Cities serviced by the Ola fleet
to get you to your destination
on time, every time
3rd
Ranked startup in India
Holding
8 P’s of
Services
People
Product
Place
Promotion
Process
Physical Evidence
Price
Partnership
Product
City Ride
Auto, Share, Micro, Mini, Prime Sedan,
Prime Play, Prime SUV, LUX, E-Rick,
Kaali Peeli, Shuttle
Outstation
Mini, Prime Sedan, Prime Play, Prime SUV,
Lux, Shuttle
Rentals
Mini, Prime Sedan, Prime Play, Prime SUV,
Lux
Ola Money
Gateway to cashless world. Hassle free
payments for hotels, food, cabs, flights,
groceries and music using Ola Money. Easy,
fast and safe payments.
Ola Play
Play pre-buffered HD content and get
personalized updates. Create an ambience
that's perfect for you.
Ola Select
No peak pricing, priority booking and
more benefits with Select membership!
Ola Corporate
Taking care of travel for your
organization!
Ola Share
Car-pool with Ola Share for minimum
deviations and lower AC cab fares
Ola Boat
Go anywhere at any situation
Committed to providing transportation
facility even during flood situation
Price
Demand Supply Peak Pricing
Demand Supply Peak Pricing
Peak Pricing
Pricing Components
Basic Fare
Distance Fare
Wait time fare
Ride time Fare
Advanced Booking Fees
Peak Pricing
Taxes and Fees ( CGST, SGST/UTGST/IGST, Toll tax,
Parking Fee, Public Transport hub charge)
1
2
3
4
5
6
7
Place
110
Cities serviced by the Ola fleet
to get you to your destination
on time, every time
Physical Presence Virtual Presence
People
8,00,000
Empowered driver-partners
operating across 110 cities
for a better tomorrow
6000+
Employees work tirelessly
to provide you with the best
in technology and service
Process
Booking of Ola cab via its Mobile App
Booking of Ola cab via its Website
Booking of Ola cab via SMS
Physical Evidence
Promotion
Offline Promotion
Print Media Public Display Hoarding TV Ads
Online Promotion
Partnership
Transportation
Information
Ordertaking
Safe Keeping
Billing
AC/ non-AC, Ola Play
Free Wi-Fi
Via App, Website, SMS
Route guidance
Booking Confirmation
Car Tracking
Cash Payment
Cashless Payment
Luggage
SOS
In-built App Bill
E-mail Bill
Ola Select
Ola Money
Flower of Service
Service Distribution Channels
Website Mobile app SMS Vehicle
OLABooking
Web
App
SMS
Car on lease
Own Car
Zero
Maintenance
Car of
choice
Free
Insurance
Two-Paid
Holiday
Freedom of
work
Daily
Payment
24/7
Support
Freedom of
Booking
Revenue
Trip based
Commission
In-car
Advertisement
Commission
on Peak time
Corporate
Tie-ups
Fee from
taxi-driver
Business and
Revenue Model
Customer Relationship
Program and Offers
External Customer
Driver Education Program
Skill Training
Provide training related to
Communication skill
Customer handling skill etc.
Technical Training
Provide training related to
Application working
Business Training
Provide training related to
Business tactics
Internal Customer
Social Communication and Customer support
Facebook Chat boat Twitter
Customer Support Customer Care
Customer’s Review
Thankyou
Bye…..
Bye…..

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Marketing of services by Ola

Editor's Notes

  1. https://www.startupranking.com/top#startup_olacabs
  2. Marketing of services in Ola. Complete description about ola cab like Product, Place, Promotion, People, Process, Physical evidence, Partnership, Price, Business and Revenue model, Service flower, Service distribution channel, Customer relationship, Customer support and review
  3. https://www.sirhow.com/book-ola-cabs/
  4. https://blog.olacabs.com/now-book-an-ola-without-internet/
  5. https://www.linkedin.com/pulse/distinctive-marketing-campaigns-hacks-olacabs-ravikant-dharamsare/
  6. http://www.startuptimes.in/2014/10/ola-cabs-business-revenue-model.html http://www.ciim.in/ola-cabs-business-strategy-case-study
  7. http://www.huffingtonpost.in/2017/01/05/behind-the-wheel-the-trials-of-being-an-uber-or-ola-driver_a_21645786/ https://www.olacabs.com/media/press/ola-launches-heroes-of-ola-a-multi-city-program-to-recognize-outstanding-driver-partners