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Quikr India Private Limited operates as a community
The company enables people in the same city to
meet, trade, share ideas, and help in various areas,
such as household goods, cars and bikes, services,
real estate, jobs, and matrimonial.
The company was formerly known as Kijiji India
Private Limited and changed its name to Quikr India
Private Limited in June, 2008.
The company was incorporated in 2005 and is based
in Mumbai, India.
Quikr India Private Limited is a former subsidiary of
Founded in 2008 by Pranay Chulet and Jiby
Thomas, Quikr was originally started as Kijiji
Quikr was launched because they saw the need
for a place where the local community within a
city could come together, meet, trade and help
each other in many ways.
To date, the firm has raised $50 million in five
rounds of funding from Warburg Pincus,
Norwest Venture Partners, Matrix Partners India,
Nokia Growth Partners, Omidyar Network and
www.Quikr.com focuses on the consumer to
consumer (C2C) model as well as the business to
consumer (B2C) model, both of which work very well
While the C2C model helps connect individual buyers
and sellers, the idea behind the B2C model is to help
small businesses grow their businesses on the
strength of our platform.
They Say “Our site takes care of one of the key
challenges SMBs face in India - marketing.”
Three Major Source for customer base
1. word of mouth
2. search engines
There are two different ways of looking at this
business; one is the media business, where you
basically take money from advertisers.
Second is where you get a little closer to the
transaction, and still not getting in the way of it.
That’s when you start looking at featured listings or
leads for small businesses.
Quikr is testing customer leads.
Now Quikr is drawing over half of its revenue from
premium listing & lead generation for businesses.
Grown 5 times in terms of $ in 2013.
Currently growth is accelerating and the annual
figures will be in double digit in million dollars….
And its just a START!
Currently at 30 million page views
They are aspiring to reach 100 million unique marks
in 2 – 3 years of time.
Quikr helps small enterprises like tiffin services and
travel agents to grow their business.
It also helps women entrepreneurs launch their
businesses, helps students locate education
opportunities and get employment.
And along the way, it has evolved its business model
Focused on growing our user base to focusing on
user base growth as well as monetisation
The fight for supremacy in the online classifieds space has
intensified recently, with aggressive mass media marketing
of the two key players – OLX and Quikr.
Build on its mobile business that will form an
important part of its growth
Plans to expand to more cities and cover more
categories in the horizontal classifieds space
Make significant investments in its product and
Continue to market more aggressively
Moving to job provider market