The document provides a digital marketing strategy and plan for LilyTours travel company. It outlines the key stages of reaching, engaging, and converting online audiences. It recommends tools like the website, social media, email marketing and marketplaces. Specific tactics are proposed for each channel, including content creation, paid ads, SEO optimization and tracking metrics. A timeline, social media post plan, and budget are included to implement the strategy over the next few months. The overall goal is to generate new leads, increase sales, brand awareness and customer loyalty through an integrated digital approach.

1. Digital Marketing Strategy for LilyTours
Pamuji | 0811-1616-123 |
www.DigitalBatallion.com | p4mu71@gmail.com
be found - be heard – be effective

2. Digital Marketing for Travel Industry : How it works ?
PLAN
(Create
Digital
Marketing
Strategy)
REACH
(grow
online
audience)
ACT
(encour
age
brand
interacti
ons and
leads)
CONVERT
(increase
sales
conversion)
ENGAGE
(Build
customer
loyalty and
advocacy)
A model describing the various stages of a prospect's journey from the
first interaction with LillyTour to the ultimate goal: conversion. Conversion
rate optimization is about moving people through LilyTour’s marketing
funnel, turning them from cold traffic into customer.

3. Digital Marketing for Travel Industry Tools
1) Website
2) Social Media :
– Facebook
– Instagram
– Twitter
– Youtube
– LinkedIn
3) Email marketing
4) Travel Forum
5) Market Place

4. 1) Digital Marketing for LilyTour : Website
Website : make memories, for
showcase, sales promotion, gather new
customer, influencer, engagement,
cross-selling, blogging, etc
• Integrated with other channel :
– Facebook
– Instagram
– LinkedIn
– Youtube
– Email Marketing
• SEO On-site :
– URL
– Page Title.
– Tags,
– Description
– Quality Content
– Keyword Quality & Quantity
– Post Frequency
• SEO Off-site :
– Link Building
– Social Signals
Website technical audit :
1. Technical Audit – making sure
website is well coded and runs fast
2. On-site Audit – full review and
analysis of all pages for proper
keyword use in all pertinent areas
(H1-H6, title tags, content etc.)
3. Off-site Audit – analysis of back
links and anchor text and authority
and trust
4. Social Audit – review current
mentions and visibility, script
integration, connection with other
channel.
5. SEO Audit – make sure website is
optimized with proper buying
keyword
The ultimate goal of
website audit will be the
followings:
1. Increase in targeted
organic traffic.
2. Improvement in
conversions.
3. Growth in revenue.

5. 2) Digital Marketing for LilyTour : Website
Website Revamp  fulfill good website criteria
1) Accessibility : it it will load quickly, be viewable in different
browsers, operating systems and monitor resolutions.
2) Design : Good websites have a design that is visually appealing,
readable, easy to navigate, and reinforces the purpose of the site
while giving it a unified look and feel.
3) Content : Quality of Information listed: accuracy, authority,
objectivity, currency, coverage in a cheesy copywriting article.
4) Technological Aspects and Interactivity : integrated with other
inbound channel and prevent bounce rate.
5) Creativeness/Originality : website is distinguishable from other
websites, and should give something that you can't find
elsewhere. It should be distinct and memorable and give a good
over-all impression.
6) Blog : update article to support SEO
Website Revamp  fulfill good
website criteria
• 1 week production
• Material (photo, video,
wireframe) provided by Lilytour.
• Website enriched with +/- 100
article need.

6. 3) Digital Marketing for LilyTour Tools : Social Media
Social media function :
1) Soft Sell,
2) Make Stories,
3) Share Info,
4) Engage!
Must have social media
1) Facebook Fan pages  general audience
2) Instagram  more engaged !
3) Twitter  high level educated audience
4) Youtube  general audience
5) LinkedIn  professional audience
6) Social media group, messenger group, web based
group
 Travel writer/copywriting
 Stunning Image
 Linked to website
 Video
 Social media admin
 Content creator
 Advertiser

7. 4) Digital Marketing for LilyTour : Email Marketing
Email Marketing functions :
• Integrate: Tie into web site.
• Educate: Train your list
• Automate: Use Technology to do
work
• Populate: Grow the list.
• Engage with customer
• Cross selling
• Up-selling
 Travel writer/copywriting
 Stunning Image
 Link to website
 Video
 Done by Admin

8. 5) Digital Marketing for LilyTour : Market Place
Social media function :
1) Be found,
2) Be heard,
3) Get Rating
4) Exposure
Must have social media
1) www.lokal101.com •
2) www.yuktravel.com •
3) www.gogonesia.com •
4) www.itx.co.id
5) www.traveloka.com
 Travel writer/copywriting
 Stunning Image
 Link to website
 Video
 Market place/social media admin
 Content creator
 Advertiser

9. 6) Digital Marketing Plan for LilyTours
1) Generates New Leads :
– Collecting prospective leads using Facebook Ads
(Generate Leads).
– Collecting prospective leads using growth hack
tool (specific word,
2) Upselling :
– Upselling campaign to existing customer for
nexGIG product using email marketing, Facebook
and Instagram Ads.
3) Brand Awareness :
– Brand awareness & Reach campaign using
Facebook, Instagram and Google Ads pointed to
specific area.
4) Improve SEO quality.
1) Reach  Number of our people who
follow our accounts
2) Engagement  Number of respond
and conversations being made
3) Virality  Number of shares that
people made from our content Digital
KPI
4) Sales  Number of product/service
that people buy

10. 7) Digital Marketing Strategy Recommendation for LilyTour
Organic
1. Set up strong SEO foundation, intensive keyword research and backlink building  website
2. Content strategy and production.  all channels.
3. Video production: Testimonials, how to, informative  all channels.
4. Set up analytics codes, key indicators and dashboards  FB, IG, Google, LinkedIn
5. Setting up strong marketing funnel process  FB/IG, Google Ads, LinkedIn, email marketing.
6. Growth hack  Mobile number & email scrapper tool.
Paid
1. Run more intensive campaign with narrow target based on customer segment  FB, IG, in
2. Run more intensive retargeting campaign to visitors (website, FB, IG, in )  FB, IG, Google Ads.
3. Run campaign to inactive customer (churn/resign), winback  FB, IG, email marketing.
4. Set up lead management process  FB leads generation, Google Form, Automation tools, growth hack.
5. Campaign to existing customer (loyalty & advocacy)  email marketing
1. Brand
Awareness.
2. Building Leads
3. Acquisition.
4. Upselling.
5. Customer
Loyalty &
Advocacy.
Campaign Activity Objective

11. 8) Digital Marketing Strategy: Timeline
No Activity Nov Dec Jan Feb
Organic Campaign
1 Set up strong SEO foundation, intensive keyword research and backlink building  website. v v v v
2 Content strategy and production  all channels. v v v v
3 Video production: Testimonials, how to, informative  all channels. v v v v
4 Set up analytics codes, key indicators and dashboards  FB, IG, Google, Sendible - - - -
5 Setting up strong marketing funnel process  FB/IG, Google Ads, email marketing. v v v v
6 Growth hack  Mobile number & email scrapper tool. v v v v
8 Customer engagement : wishes, reward, up selling  email marketing v v v v
Paid Campaign
1 Run campaign with narrow target based on site’s coordinate  FB, IG v v v v
2 Run retargeting campaign to audience who visited website, FB, IG  FB, IG, Google Ads. v v v v
3 Run campaign to existing & in-active customer (churn/resign) FB, IG, email marketing. v v v v
4 Set up lead management process  FB leads generation, Google Form, Automation tools v v v v

12. 9) Digital Marketing Strategy Recommendation for LilyTour
Existing Channel Additional
Channel/enrichment
Action Plan
Website Website • Improve > revamp.
• Set up strong SEO foundation, intensive keyword research and backlink building.
• Page #1 Google search top 50 most typed keywords.
Facebook Facebook • More post to acquire new likers, engagement improvement and acquire new leads.
• Get verified account  reputation.
Instagram Instagram • More post to acquire new likers, engagement improvement and acquire new leads.
• Get verified account  reputation.
Twitter Twitter • More post to acquire new likers, engagement improvement and acquire new leads.
• Configure Twitter as media campaign, Q& A, not for complain handling only.
Email Marketing Email Marketing • Up-selling, cross-selling and retention program.
• Integration with website and social media channel  improve traffic.
Youtube Youtube • Information channel : how to, tips & trick, engagement  reduce complaint via Customer Service.
• Support SEO and GDN  boost brand visibility.
NA LInkedIn (new) • Soft Selling to Professional segmen.
Optimization
tools
Growth hack tools.
(new)
• Scrap potential leads from Facebook Pages, Facebook Group, Facebook Profile, WhatsApp Group.

13. 10) Social Media Post Plan
Social Media Topic Details
Monday
FB, IG, Twitter,
LInkedIn
How to 1. Quick Tips And Advice
Tips & Trick 2. Post An Answer To A Commonly Asked Question
3. Question Posts
4. Company's Blog Posts
5. Twitter Q&A Sessions
6. Share How-To Videos
Tuesday
FB, IG, Twitter,
LInkedIn
LilyTours :
1. Destination Feature
2. Schedule
3. Information
Wednesday FB, IG, Twitter Trivia & Leads
1. Customer Reviews And Testimonials
2. On This Day In History" Posts
3. Inspirational Quotes
4. Start A Conversation With A Leader In Your Industry
5. Ask For Customer Feedback
6. Share a Fill-In-The-Blank Post
7. Promote Email Sign-Ups
8. Links To Free Resources

14. Thursday FB, IG, Twitter
LilyTour’s
environment
1. Product/Company Videos
2. Office Culture
3. Office event
4. People Activity (technician, sales)
5. Showing Company's Culture
6. Industry News
7. Curated Content
8. Product/Company Videos
9. Memes or GIFs
10. Photos From Company Events
11. Share Infographics
12. New Job Listings
13. Hiring Announcements And New Team Members
14. Live Videos
15. Company Accomplishments
16. Host A Twitter Chat
17. Product Reviews
18. Images Or Videos Of GIG’s Product
19. Posts Showing Off Company History
20. Company News Announcements
21. Create a Regular Series
22. Share a Case Study On One of GIG’s Customers
23. Promote a New Product or Event
24. Share a Statistic
25. Reshare Your Top Performing Posts
26. Promote Your Partners
27. Share Some Interesting Industry Research
28. Preview a New Product or Event
Friday FB, IG, Twitter Quiz/Poll/Survey
1. Give Away Something Free
2. Event Promotion
3. Share a Survey
4. Contest Posts
Saturday FB, IG, Twitter Weekend
1. Traveling
2. Quotes
3. Cullinary
Sunday FB, IG, Twitter Weekend
1. Traveling
2. Quotes
3. Cullinary
Public National &
thematic day
FB, IG, Twitter
1. Public Holidays
2. Thematic Day
11) Social Media Post Plan

15. 12)Budgeting Plan
Description Frequency Budget
Website
Revamp One time charged Rp ---
Article Routine Rp ----/article
Maintenance Routine Rp ----/month.
Facebook, Instagram, Twitter, LinkedIn, Youtube Paid campaign Rp ----/month
SEO (Search Engine Optimization) Routinr Rp ----/month/keyword
Email Marketing Routine Rp ---- accounts.
Google Ads Routinr Rp ----/month/keyword
Market place Routine Rp ----/month
Admin/Advertiser Routine Monthly

16. Thank You
www.DigitalBatallion.com