MARKETING STRATEGY

3. Secondary Research
Big basket wanted to ease the pressure of
grocery shopping for people & make
weekends comforting. They targeted everyone
through its top-digital marketing strategies.
Big Basket
● Search Engine Optimisation
● Social media platforms for its
inbound lead generations (Fb &
Insta)
● Content Marketing (blogs
reviews)
● Youtube Marketing
● Influencer Marketing
● Online Reputation Management.
The company offers an app that connects
customers to stores around them, whereby
they can order their everyday grocery
requirements & have them delivered at the
doorstep.
Grofers
● Search Engine Optimisation.
● Target Audience (18-35 age)
● Social Media Marketing
● Blog Ideas
● Email Marketing.
● Influencer Marketing
● Online Reputation Management
Jio Mart is an online-to-offline (O2O)
business platform where customers can
place an order online, but purchases the
product offline. It also offers free delivery,
express delivery services.
Jio Mart
● Launching ad campaigns on all
social media platforms
● Using celebrities to promote
their brand
● Offering kirana owners multiple
attractive offers.
● Offering discounts and coupons
● Expanding networks in tier II &
tier III cities

4. Marketing Strategies
Influencer Marketing:
Influencer marketing will be playing an important role in
promoting our brand for our targeted audience as it will
give us a platform where we can earn the trust of people.
Partnering up with local influencers will give our business boost
because of the authenticity of influencers as word of mouth of
influencers will help to build trust for our brand among the people.
Social Media marketing
Social media is one method to reach to potential customers and
through engaging content which will include Facts, Fun activities, Latest
Discount schemes etc, which will be more of curated content and help
Adeza gain more customers. Through such channels we can touch base
With active consumer preferences by engaging them with us.

5. Referral Marketing:
One of the way of promoting our brand is by letting our customers do it for us.
Launching a referral program can be a best bets in a situation when we are
starting our business with limited budget. We will be sharing a referral code
with each of our customers and they can share those in their circle.
So when anyone from their circle purchases from our brand we can provide
a freebie or a discount to their referring customer. Therefore everyone will be
having a win-win situation.
Content Marketing:
Content writing marketing strategy is not just about writing about Adeza,
our other motives from this strategy is to interact with more and more people
on the internet which will help our brand to get more visibility on the internet.
Most importantly we want to develop more deeper and meaningful
relationship
with our customers which will also help us to create more influence over the
internet.

11. CATT funnel
● Content [C]: Blog post, videos, lead magnets, offers etc
on website.
● Attention [A]: Drive traffic to content using SEO, social
media, paid ads, referrals.
● Trust [T]: Build trust of the customer with marketing
automation & retargeting.
● Transaction [T]: Convert your leads into customers with
natural sales methods.
Pickup:
Pickup is our USP! As other competitors have restricted
themselves only to product delivery. We provide you on the
way pickup which further saves your delivery charges.
Attention
Content
Transactio
n
Trust
CATT
FUNNEL