It describes the past, present and the future of Twitter.

2. Twitter is grabbing more new customers
53% of Twitter users have been a member for less
than a year, compared to just 19% for Facebook.
This fresher base could prove an advantage to
Twitter moving forward.

3. THE ENTREPRENEURS AT TWITTER:
BUILDING A BRAND, A SOCIAL TOOL
OR A TECH POWERHOUSE
Jagan Tanikella
&
R.Aishwaryaa

4. Twitter is a micro blogging service that
allows subscribers to send ―tweets‖ of
140 characters or less to their
―followers‖

5. • One of the hottest technology companies since Google and
Facebook
• Cited as being an influential factor in socio-political events
• About half of Twitter’s user base came from the United
States
• The service has attained its current level of
popularity based on referrals, extensive and free
media coverage, and the fact that it employed an
open source platform, which encouraged the
development of third-party applications by others

6. The major problems focused in the
case study (2009-10)
• Twitter’s user numbers has fallen rapidly
• The company should eventually adopt a
money making business model in the long
run

11. The Key insight was that users
would not need to enter the address
of each recipient separately, every
single time a message was to be
sent.

13. Why the name “TWITTER” was chosen
The definition was ―A short burst of inconsequential
information‖ and ―chirp from birds‖

14. How Twitter works
• It is essentially a broadcasting system that allows users to
transmit short bursts of information to lots of strangers as
well as to friends.
• It is built a web interface created using an ―open source
web application framework‖ called Ruby on Rails and
using Startling as the primary message queue server.
• It is not a proprietary technology, as it offers the option of
integrating other web applications or web services with
Twitter via an Application programing interface (API).

15. How twitter differed from other
online chat forums and Facebook

17. • A person can interact with Twitter entirely from a mobile
phone, but participating in a chat room usually requires sitting
at a laptop or desktop computer.
• Some online services charge for access to chat rooms.
Meanwhile, the Twitter service doesn't charge users to send
messages from their mobile phones or the Twitter website, or
charge users to read other people's messages on the Twitter
website or have those messages forwarded.
• Chat rooms often have moderators and codes of conduct. You
can be kicked out of a chat room, but you cannot be blocked
from using Twitter under ordinary circumstances.

19. • Easy to make new contacts and extend your social circle
beyond your friends.
• Simple, uncomplicated user interface.
• Highly interactive. Allows you to communicate directly with
your customers and address their comments or concerns.
• Posts, or ―tweets,‖ enjoyed by your followers are often
rebroadcast as re-tweets.
• You can search all posts on Twitter for key words relevant to
your business.
• Twitter users are usually open to making connections with
people they don’t know.

20. Promotion

22. Direct
Inbound
Signaling
Internal
Indirect

27. Venture Capital Invests in Twitter

28. • Twitter is expected to see $259.9 million in revenue in
2012, up from $139.5 in 2011.
• Over the next couple of years, the company’s revenue is
forecast to reach $399.5 million in 2013 and $540 million
by 2014.
• Twitter has been identified as a possible candidate for
an initial public offering by 2013.
• Some investors in Twitter include Institutional Venture
Partners, Benchmarks Capital, Union Square Ventures,
Spark Capital, Digital Garage, Bezos expeditions, Insight
Venture Partners, etc.

30. Apple Discussed Investing in Twitter
• Twitter continues to mesh its short-messaging
service into Apple products, which are
responsible for a big chunk of Twitter use.
• For its part, Apple has woven Twitter into devices
such as the iPhone and, more recently, the Mac
computer.

33. Potential Routes Discussed
• ―Where you have audiences you will make
money‖ -E commerce was an avenue the
company could explore
• ―We can give people stuff for free, but not
forever‖ –licensing tweets to partners
• Somehow Emulate Skype

35. • It was broken—literally
• It was growing like crazy
• It had no plan to make money
• Waves of spammers and hijackers
• New users couldn’t figure out how to use Twitter
• Twitter didn’t know how to promote itself
• Twitter did not have a rich media interface
• It couldn’t prioritize search results in any way nor
could it aggregate information for users

36. Business Model

40. Twitter believes putting
Promoted Tweets in users
timelines will be its big
moneymaker.

42. Twitter suggests users follow people whom
the people they follow follow.

44. Late 2012 is the real beginning of
Twitter
• An appropriate number of employees
• A business plan
• A rich media interface
• A stable-enough platform to plan for the future.

49. Referrals
• http://sproutsocial.com/insights/2011/03/facebook-vs-twitter-pros-and-cons/
• http://www.pibblesnme.com/2012/08/twitter-following-ers/
• http://blog.tweetsmarter.com/twitter-downtime/twitters-seven-big-problems/
• http://haacked.com/archive/2007/06/02/twitter-solves-the-chat-usability-
problem.aspx
• http://venturebeat.com/2012/01/31/twitters-revenue-expected-to-nearly-double-in-
2012/
• http://online.wsj.com/article/SB10000872396390443343704577553953443264394.h
tml
• http://www.crunchbase.com/company/twitter