The document discusses the value chain of Lays potato chips. It defines a value chain as a set of activities a firm performs to deliver a product or service to customers. The value chain for Lays includes primary activities like inbound logistics of procuring potatoes from farmers, processing the potatoes into chips through production, quality checks and packaging, outbound logistics of storage and distribution, marketing and sales through advertising and price setting, and servicing through product returns. Support activities that underpin the value chain include legal certification, human resource management, technology improvements, and procurement.

1. VALUE CHAIN
OF
lays
Presented By:-
Sumit Behura
Debasis Das
Santosh Rout

2. Value chain
• Value Chain analysis was first suggested by
Michael Porter (1995) as a way of presenting the
construction of value as related to end customer.
• value chain is a set of activities that a firm
operating in a specific industry performs in order
to deliver a valuable product or service for the
market.
• It can :- Reduce your costs
improve overall profitability

4. Support Activities
FIRM INFRASTURE
• Legal certificate for selling product in market.
• The activities such as Organization structure, control
system, company culture are categorized under firm
infrastructure.
HUMAN RESOURCE MANAGEMENT
• Involved in recruiting, hiring, training, development
TECHNOLOGY
• These activities are intended to improve the product
quality and design.
PROCUREMENT
• procurement Concerned with the tasks of purchasing
inputs such as raw materials, equipment, and labor and
storing raw material.

5. Primary Activities
INBOUND LOGISTICS
• Transportation of potato from farmers to factory
• Check quality of potato
• Store in a cold place
PROCESSING
• Production of lays
• Quality check and packaging
• Transport to warehouse

6. OUTBOUND LOGISTICS
• After completion of production of lays store in
cold place. involve the collecting, storing, and
distributing the product to the buyers.
MARKETING & SELLING
• Identification of customer needs and generation
of sales.
• Advertisement and promotion through media
• Fixed selling price of lays.

7. SERVICING
• If the retailer can’t sell the product the
company will return back its product to
manufacturing unit.

8. THANK YOU