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Ahamed Jameel : ajameel321@gmail.com
Au Willy : willyaws@gmail.com
Li Qi : lixiaoqi89@gmail.com
Li Juexing : lijuexing5@gm...
Introduction
Business Model
Value Proposition
Customers
Scope of Activity
Value Capture
Scope Extension
Competitor
Strateg...
Introduction
Food is a Necessity
Convenience
Technology
Self-
actualization
Esteem
Love / Belonging
Safety
Food
Food discovery application
 23 countries
 62.5 million registered users
 9 languages
 90 million visits monthly
 1.4 ...
Business model
Business Model
User Restaurant
• Restaurant Pays Zomato for being featured
• More Customer footfall for the restaurant
• U...
Increasing value for restaurants, users & Zomato with more users & restaurants
Network Effect
Restaurants Users
Attracted ...
Revenue Sources
Source
http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-than-
tripled-las...
Core Competency
Field Teams
App / Website Platform
Customer Service
User & Restaurant
Database
Restaurant Advertising
Key ...
• Abundant dining options
• Ease decision making process while saving time
Location
Rates
Menu
Reviews
Promotions
Share
ex...
Zomato enable restaurants to:
Customer Service &
Engagement
Targeted Advertising
Improved VisibilityManage Online Presence...
Customers
Customer Groups
Medium
Luxury
Small
Convenience Seekers
Tourists
Restaurants Users
Food lovers
Customer Channels
App for Business
Field Teams
Dedicated iPad
App for User
Advertising
Customer Care
User
Restaurant
Zomat...
Scope of activities
Restaurant business is fragmented
Zomato is tying up the industry
Vertical disintegration of the restaurant
business
Restaurant Business
Beverages
Food
Customer services Restaurant visibil...
Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
P...
Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
P...
Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
P...
+ =
DATASTRONG NETWORK
EFFECT
NEW PRODUCTS
NEW SERVICES
COMPETITIVE ADVANTAGES
Capturing new values in the restaurant busi...
Zomato is vertically integrating
restaurant business
Value chain in restaurant business
Supplier value chain
Equipments seller
Furnitures seller
Food supplier
Channel value ch...
Value chain in restaurant business
Supplier value chain
Equipments seller
Furnitures seller
Food supplier
Channel value ch...
Zomato’s scope of
activities
Zomato for business
Answer reviews, analytics,
manage deals and events.
Zomato order
Online d...
Value capture
Market where Zomato is performing well :
India Philippines Indonesia Middle East Australia New Zealand
Capturing value wit...
Focusing on Enterprise Features, mainly on “Zomato Book” for market characterized by:
Small Size
Slow Economic Growth
Zoma...
Full-Stack
Full-Stack
Full-Stack
Full-Stack
Full-Stack
Full-Stack
Enterprise
Enterprise
Enterprise
Enterprise
Enterprise
E...
Proposed Extension of
Scope
Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
P...
Value network for restaurant business
Visibility
Online listing
Advertisement
Services
Food delivery
Restaurant Solution
P...
• Connect restaurants to suppliers
• Advertising platform for suppliers to 1.4 million restaurants
Supplier Restaurant
Zom...
Zomato Consultancy
Output
Provide advice to restaurants
• Restaurant database
• User data
• POS data
• Open data
Input
Kno...
Zomato Partners
UberTaxi
Book a taxi to the restaurant by
Uber
UberRush
Order food through Uber’s food
delivery service
• ...
Zomato Partners
Value Proposition
Users
• Convenient
• More restaurants choices
Restaurants
• Profitability: Reach a new s...
Zomato Cook
Local Cooks
Connecting local cooks and people who want home-cooked food
Foodies/
Tourists
Competitor Analysis
Competitors
Since Zomato is expanding drastically, they face competition in different areas:
Geographic Service-based Tech...
Online Platform Food delivery
Restaurant
search & discovery
Restaurants guide,
shopping, entertainment,
& hospital reviews...
0
1
2
3
4
5
Delivery
Service
Advertisement POS Restaurant
Solution
Partnership Global
Presence
Rating
Zomato
Foodpanda
Yel...
Strategic Control
Growth Strategy
Entry into
new
markets
Increase
revenue
sources
Boost
network
effect
Faster
customer
acquisition
Visibilit...
NZ Czech Republic AU, CA, NZ, IE, UK, US US
Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15
• Natural growth in 16 countr...
Thank You
Zomato: Transforming the Global Restaurant Business
Zomato: Transforming the Global Restaurant Business
Zomato: Transforming the Global Restaurant Business
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Zomato: Transforming the Global Restaurant Business

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These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.

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Zomato: Transforming the Global Restaurant Business

  1. 1. Ahamed Jameel : ajameel321@gmail.com Au Willy : willyaws@gmail.com Li Qi : lixiaoqi89@gmail.com Li Juexing : lijuexing5@gmail.com Liew Ethan : enrui01@gmail.com Luo Yi : luoyi826334154@gmail.com ZomatoTransforming the Global Restaurant Business MT5016: Business Model for High-Tech Products National University of Singapore
  2. 2. Introduction Business Model Value Proposition Customers Scope of Activity Value Capture Scope Extension Competitor Strategic Control
  3. 3. Introduction
  4. 4. Food is a Necessity Convenience Technology Self- actualization Esteem Love / Belonging Safety Food
  5. 5. Food discovery application  23 countries  62.5 million registered users  9 languages  90 million visits monthly  1.4 millions restaurant listings  Founded: 2008
  6. 6. Business model
  7. 7. Business Model User Restaurant • Restaurant Pays Zomato for being featured • More Customer footfall for the restaurant • User Views restaurant
  8. 8. Increasing value for restaurants, users & Zomato with more users & restaurants Network Effect Restaurants Users Attracted by More Users Attracted by More Restaurants
  9. 9. Revenue Sources Source http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-than- tripled-last-year-meritnations-growth-slowed/ Source http://www.medianama.com/2013/06/223-chart-zomato- revenue-split-fy13/ 2.8% 1.5% 95.7% Latest Update: Feb 8th 2016: Zomato breaks even in 6 countries out of portfolio of 23 countries.
  10. 10. Core Competency Field Teams App / Website Platform Customer Service User & Restaurant Database Restaurant Advertising Key ActivitiesKey Resources Data Analysis Zomato maintains a strong internal structure to complement their business model
  11. 11. • Abundant dining options • Ease decision making process while saving time Location Rates Menu Reviews Promotions Share experience Find restaurants nearby Accurate Information Personal Profile Its weekend. I want to eat something Dine in Value Proposition - Users
  12. 12. Zomato enable restaurants to: Customer Service & Engagement Targeted Advertising Improved VisibilityManage Online Presence Track Performance Event Management Value Proposition - Restaurants
  13. 13. Customers
  14. 14. Customer Groups Medium Luxury Small Convenience Seekers Tourists Restaurants Users Food lovers
  15. 15. Customer Channels App for Business Field Teams Dedicated iPad App for User Advertising Customer Care User Restaurant Zomato maintains different channels of communication with their Customers
  16. 16. Scope of activities
  17. 17. Restaurant business is fragmented Zomato is tying up the industry
  18. 18. Vertical disintegration of the restaurant business Restaurant Business Beverages Food Customer services Restaurant visibility Food delivery Cashless payment Table management Food supplyKitchen appliances Furnishing Zomato sees an opportunity to broaden its scope of activities
  19. 19. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
  20. 20. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
  21. 21. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
  22. 22. + = DATASTRONG NETWORK EFFECT NEW PRODUCTS NEW SERVICES COMPETITIVE ADVANTAGES Capturing new values in the restaurant business value network
  23. 23. Zomato is vertically integrating restaurant business
  24. 24. Value chain in restaurant business Supplier value chain Equipments seller Furnitures seller Food supplier Channel value chain Advertisement Online listing Online presence Food delivery Customers value chain CRM Cashless payment Comfort Quality food Restaurant value chain POS system Reservation Table management
  25. 25. Value chain in restaurant business Supplier value chain Equipments seller Furnitures seller Food supplier Channel value chain Advertisement Online listing Online presence Food delivery Customers value chain CRM Cashless payment Comfort Quality food Restaurant value chain POS system Reservation Table management
  26. 26. Zomato’s scope of activities Zomato for business Answer reviews, analytics, manage deals and events. Zomato order Online delivery orders Zomato Base Cloud-based POS system Zomato Book Table management and reservations Zomato Whitelabel Personalized restaurant smartphone apps Zomato Widgets Widgets for restaurant
  27. 27. Value capture
  28. 28. Market where Zomato is performing well : India Philippines Indonesia Middle East Australia New Zealand Capturing value with full stack features Focus on growing app penetration and ecosystem : Zomato public app Zomato business app Zomato Advertisement Zomato Order Zomato Base Zomato Book Zomato Whitelabel Zomato Widget
  29. 29. Focusing on Enterprise Features, mainly on “Zomato Book” for market characterized by: Small Size Slow Economic Growth Zomato is not dominant Capturing value with enterprise features
  30. 30. Full-Stack Full-Stack Full-Stack Full-Stack Full-Stack Full-Stack Enterprise Enterprise Enterprise Enterprise Enterprise Enterprise Enterprise
  31. 31. Proposed Extension of Scope
  32. 32. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
  33. 33. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
  34. 34. • Connect restaurants to suppliers • Advertising platform for suppliers to 1.4 million restaurants Supplier Restaurant Zomato Supply Database
  35. 35. Zomato Consultancy Output Provide advice to restaurants • Restaurant database • User data • POS data • Open data Input Knowledge from large database Data Analytics Where How What
  36. 36. Zomato Partners UberTaxi Book a taxi to the restaurant by Uber UberRush Order food through Uber’s food delivery service • Leverage its position and partner with other technologies • Create synergies and add value to their product
  37. 37. Zomato Partners Value Proposition Users • Convenient • More restaurants choices Restaurants • Profitability: Reach a new segment of customers Catering options for travelers around railway stations Station A Station B Indian railways
  38. 38. Zomato Cook Local Cooks Connecting local cooks and people who want home-cooked food Foodies/ Tourists
  39. 39. Competitor Analysis
  40. 40. Competitors Since Zomato is expanding drastically, they face competition in different areas: Geographic Service-based Technology-based Local Players Incumbents Food Delivery POS System Search Engine Recommendation System
  41. 41. Online Platform Food delivery Restaurant search & discovery Restaurants guide, shopping, entertainment, & hospital reviews Countries 40 India, Singapore etc. 23 India, Australia etc. 32 USA, Europe etc. Found 2012 2008 2004 Monthly Users(million) 4.5 90 160 Competitors
  42. 42. 0 1 2 3 4 5 Delivery Service Advertisement POS Restaurant Solution Partnership Global Presence Rating Zomato Foodpanda Yelp TakeoverCompetitors
  43. 43. Strategic Control
  44. 44. Growth Strategy Entry into new markets Increase revenue sources Boost network effect Faster customer acquisition Visibility & Marketing Entry timing Capture initial customer base
  45. 45. NZ Czech Republic AU, CA, NZ, IE, UK, US US Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15 • Natural growth in 16 countries, • Acquisitions in 7 countries Slovakia Italy Turkey Acquisitions Growth Strategy
  46. 46. Thank You

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