Zoomcar - In and out From the start to the success.

1. Founded in
February, 2013
Mayur Mittal

2. Zoooom to the Company
• A Car Rental Company
• Headquarters in Bangalore, India
• Founders – Greg Moran, David Back
• Started with $215,000 in capital and a
fleet of seven cars
• Operates over 5,000 vehicles in 17 cities
across the country
• Currently hold up to 60% of the market
share

3. Brand Overview - History
• David Back and Greg Morgan graduated from University of Pennsylvania in 2007
• Studied with full scholarships at Cambridge University
• Both dropped out of business school and launched operations in Bangalore in 2013
Why Bangalore?
• Population (Educated, Have lived Abroad)
• Vehicle Ownership (Less than 15% households own a vehicle
• Tech city of India (Easy adaptability to Change)
• Location (Majority from outside Karnataka, Non-car owners)

4. The Business Model
• ZoomCar buys 75% of the cars in its
network through loans from banks, while
the remaining are leased from large
companies
• ZoomCar initiated a program called ZAP
(Zoomcar Associate Program)
• 30 months lease agreement with ZoomCar
/ 30% cut of the revenue earned /
minimum guarantee of 3% payment of the
vehicle ex-showroom price

5. The Operations
• Steps to use the service: -
• Sign up
• Booking
• Unlock
• Fuel
• Return
• Safety
• Payment

6. • #3 attractive pricing
options
• Package for Long
outstation, Multiday - Zoom
Lite (5 free kms/hr)
• Package for General Usage
and Weekend trips – (Zoom
Classic (10free kms/hr)
• Package for the joy of
driving – Zoom XL (15 free
kms/hr)
The Pricing Model

7. Target Audience
• Tier 1 and Tier 2 metro cities
• Hyperlocal and Dense Network in existing
cities
• Urban Population with a rising disposable
income
• More specifically the middle-income
groups in A grade cities

8. Partnerships
• Partnership with Ford & Mahindra which enabled them to
offer an electric vehicle for the first time in India
• Tied up with Tata Motor to add 50 brand new Tata Nanos to
their fleet of cars.
• Partnerships with locally established real estate developers,
universities, hotels, and corporate IT parks to secure parking
for its vehicles and offer pick-up points to its members, as
well.
• Partnered with Uber and the Ashoka Foundation to launch a
month-long campaign in Bangalore called RideSmartBLR to
discourage drunk driving for its health, economical and
environmental benefits, and encourage car-rental.

9. Investments
• Initially raised investments from individual
investors including Former US Treasury
Secretary, Chair of the UK Institute of
Directors Lady, Vice-Dean of International
Legal Studies at Harvard Law School
• Zoomcar raised a total equity funding of $46.2
Million from 18 major Investors, including,
Blue Cloud Ventures, Empire Angels, Ford
Motor Company, Microsoft Accelerator,
Mohandas Pai, Nokia Growth Partners (NGP),
Reliance Venture Asset Management, etc. /
7000 Cars

10. Business Alliances
• Hotels
• Travel Operators
• Small & Medium
Enterprises
• Railway Station
Operational Alliances
• Car Rental Owners
• Car Accessories Provider
IT System Alliance
• It System Development
• Electronic Payment
Gateway
• Customer Contact Center
Operations
• Tie up with Car Rental owners
• Setup IT infrastructure
IT System
• Technology Infrastructure
availability 24/7
• Up-gradation of system
Marketing Sales
• Increase Mindshare of consumers
• Awareness of New rental plans
• Information of discount vouchers
• Local Sales Force
• Website
• Customer Care 24/7
availability for accepting
booking
• IT Infrastructure such as
PCs, Internet, Printers
• Website
• Mobile App
• Car Rental Owner
• Mobile Application
• Business Customers
• Age group between
18 to 30
• Middle-Income
Group
• Car Rentals
• Online Advertisements
• Cab – Advertisement
• Marketing / Sales Expenses
• Travel Agents / Hotels
• IT Infrastructure
• Vehicle Management
• Salaries
Customers
• Safe and Reliable way
to travel at affordable
prices
• Travel the way they
want, when they want
and whenever they want
Car Rental Owners
• Increase in bottom line
by increasing revenues
and minimizing
maintenance costs
• Cab – Advertisement
• Promotional Fares
• Discount Vouchers
• Free Upgrades to
bigger cars
9 Building Block Canvas

11. Learning Outcomes
• Positive Customer Relationship
• Market Penetration Pricing
• Research and Market Development

12. Thank you for Zoooommiiinnn. …!!