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PRESENTED BY:
TYLER THOMAS
Social Media Specialist | University of Nebraska–Lincoln
social@unl.edu | @TylerAThomas
August 07, 2014
DIGITAL MARKETING
LANDSCAPE
1
›› PAST CLIENTS
2
MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL
MARKETING
›› MOBILE
3
• First Screen
›› WEB
4
• User Experience (UX)
• User Interface (UI)
• Information Architecture
• Customized Experience
›› ADVERTISING
5
• Digital Ads
• Digital Campaigns
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Text Message Marketing (SMS)
• Push Notifications
›› CONTENT
6
• Content Marketing
• Content Strategy
›› PERSONALIZATION
7
• Email
• Social Media
• Apps
• Gaming
• Customer Portals/Rewards
›› DIGITAL DEVICES
8
• Google Glass
• Wearables
• Tech Ecosystem Connections
›› DATA
9
• Digital Insights & Analytics
• Customer Relationship
Management (CRM)
• Link Tracking
• Eye Tracking
10
MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL
MARKETING
Thank You.
- @TylerAThomas

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Digital Marketing Landscape

Editor's Notes

  1. Intro
  2. Digital marketing and the digital ecosystem are allowing businesses to stay competitive, create customizable experiences and be more agile to adapt to what is working and ultimately making money.
  3. Digital Marketing as a whole is breaking across business units and is taking a more active role in customers experiences (no matter where they happen) From call centers to direct sales to downloads on your website, marketing managers and CMOs are having to work across an organization to make sure that customer experience accomplishes their business objectives. CLICK
  4. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ 90% of American Adults have Cell Phones 54% have Smart Phones 63% use their phones to go online (doubled since 2009) 34% cell internet mostly on their phones (21% of the cell-mostly internet users)
  5. UX >> Designing with the user in mind >> accomplishing a goal/funnels UI >> How does it work, can you accomplish the task Customized Experience >> Cookies, Analytics, Flow, Customer Profiles
  6. DIGITAL ADS >>Banner Ads >>Full Page Takeovers >>Rich Media >>Pre-Roll >>Digital Radio Digital Campaigns >>Landing Pages >>Microsites SEM >>Google Ads/Text Ads >>Keywords >> AdWords/AdSense >>Retargeting >>GeoTargeting
  7. Content Marketing >>Apps as delivery network >>Videos >>Blogs >>White Papers >>How To’s >>Digital Downloads
  8. APPS >>Netflix >>Amazon >>Banking >>ATMs >>Spotify >>Pandora