Digital Marketing Landscape
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The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.
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Digital Marketing Landscape
- 1. PRESENTED BY: TYLER THOMAS Social Media Specialist | University of Nebraska–Lincoln social@unl.edu | @TylerAThomas August 07, 2014 DIGITAL MARKETING LANDSCAPE
- 4. ›› MOBILE 3 • First Screen
- 5. ›› WEB 4 • User Experience (UX) • User Interface (UI) • Information Architecture • Customized Experience
- 6. ›› ADVERTISING 5 • Digital Ads • Digital Campaigns • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Text Message Marketing (SMS) • Push Notifications
- 7. ›› CONTENT 6 • Content Marketing • Content Strategy
- 8. ›› PERSONALIZATION 7 • Email • Social Media • Apps • Gaming • Customer Portals/Rewards
- 9. ›› DIGITAL DEVICES 8 • Google Glass • Wearables • Tech Ecosystem Connections
- 10. ›› DATA 9 • Digital Insights & Analytics • Customer Relationship Management (CRM) • Link Tracking • Eye Tracking
Editor's Notes
- Intro
- Digital marketing and the digital ecosystem are allowing businesses to stay competitive, create customizable experiences and be more agile to adapt to what is working and ultimately making money.
- Digital Marketing as a whole is breaking across business units and is taking a more active role in customers experiences (no matter where they happen) From call centers to direct sales to downloads on your website, marketing managers and CMOs are having to work across an organization to make sure that customer experience accomplishes their business objectives. CLICK
- http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ 90% of American Adults have Cell Phones 54% have Smart Phones 63% use their phones to go online (doubled since 2009) 34% cell internet mostly on their phones (21% of the cell-mostly internet users)
- UX >> Designing with the user in mind >> accomplishing a goal/funnels UI >> How does it work, can you accomplish the task Customized Experience >> Cookies, Analytics, Flow, Customer Profiles
- DIGITAL ADS >>Banner Ads >>Full Page Takeovers >>Rich Media >>Pre-Roll >>Digital Radio Digital Campaigns >>Landing Pages >>Microsites SEM >>Google Ads/Text Ads >>Keywords >> AdWords/AdSense >>Retargeting >>GeoTargeting
- Content Marketing >>Apps as delivery network >>Videos >>Blogs >>White Papers >>How To’s >>Digital Downloads
- APPS >>Netflix >>Amazon >>Banking >>ATMs >>Spotify >>Pandora