Like bartenders, social media managers have to juggle many different tasks all while working diligently to build community and keep our patrons (audiences) happy. We can't let anyone see us sweat and must balance our crazy workloads. In this session, we will pop open 10 tips on how to successfully manage your social media workload.

1. Pour Me a Pint:
10Tips onTap to Manage
Your Social MediaWorkload
TylerA.Thomas, MA
Director of Integrated Content | University of Nebraska–Lincoln
@TylerAThomas | tthomas10@unl.edu
IdentifyThemes
#CASESMC | @TylerAThomas 2

2. IdentifyThemes
• No matter the platform, identify content themes that ladder up
to your organizational goals.
#CASESMC | @TylerAThomas 3
IdentifyThemes
• No matter the platform, identify content themes that ladder up
to your organizational goals.
• Ask yourself
• What’s manageable each week, month, quarter
#CASESMC | @TylerAThomas 4

3. IdentifyThemes
• No matter the platform, identify content themes that ladder up
to your organizational goals.
• Ask yourself
• What’s manageable each week, month, quarter
• Set realistic goals and start testing
#CASESMC | @TylerAThomas 5
IdentifyThemes
• No matter the platform, identify content themes that ladder up
to your organizational goals.
• Ask yourself
• What’s manageable each week, month, quarter
• Set realistic goals and start testing
• Review your data on a set schedule to evaluate if it’s working
#CASESMC | @TylerAThomas 6

4. IdentifyThemes
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BuildYourTeam
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5. BuildYourTeam
• Just like in sports, everyone can play a role
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BuildYourTeam
• Just like in sports, everyone can play a role
• Don’t think about titles, or traditional roles think about your themes
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6. BuildYourTeam
• Just like in sports, everyone can play a role
• Don’t think about titles, or traditional roles think about your themes
• Think outside of the box on who you could “recruit” for your team
#CASESMC | @TylerAThomas 11
BuildYourTeam
• Just like in sports, everyone can play a role
• Don’t think about titles, or traditional roles think about your themes
• Think outside of the box on who you could “recruit” for your team
• Set reasonable expectations and train your team
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7. Leverage UGC
(User Generated Content)
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Leverage UGC
• Work it into your themes
• Social specific content
• Work it into your other content tactics
• Enewsletters
• Events
• Presentations
• Website
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8. Leverage UGC
• Follow
• Key Hashtags
• Locations
• Influencers
• You can do this by
• Setting up “streams” in Hootsuite or Tweetdeck
• Manual search on Instagram
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Leverage UGC
• Follow
• Key Hashtags
• Locations
• Influencers
• You can do this by
• Setting up “streams” in Hootsuite or Tweetdeck
• Manual search on Instagram
• Encourage users to use specific hashtags and tag locations
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9. Leverage UGC
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Leverage UGC
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10. Leverage UGC
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Build Partnerships
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11. Build Partnerships
• Our campuses are filled with opportunities for collaboration
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Build Partnerships
• Our campuses are filled with opportunities for collaboration
• How are you leveraging all of your resources to maximize your
outputs?
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12. Build Partnerships
• Our campuses are filled with opportunities for collaboration
• How are you leveraging all of your resources to maximize your
outputs?
• Have you built a relationship with that faculty member, researcher or
extension educator?
• Have you connected with sub-groups in your unit?
• Student groups, committees etc.
• How are you leveraging your external partners on social?
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Schedule Regular
Social Sessions
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13. ScheduleRegular
Social Sessions
• Part of our role is educating those around us.
• Look for regular opportunities to educate your colleagues and the work
you’re doing.
• Share wins and losses and learned outcomes
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ScheduleRegular
Social Sessions
• Part of our role is educating those around us.
• Look for regular opportunities to educate your colleagues and the work
you’re doing.
• Share wins and losses and learned outcomes
• Set up unit wide, college wide or campus wide sessions where you
can regularly get together and exchange ideas and best practices.
• This is an opportunity to leverage a larger group
• Build on campus relationships
• Share the workload
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14. ScheduleRegular
Social Sessions
Recent Social Session Topics at Nebraska
• Instagram Stories How To
• Winter Break Brainstorm
• Facebook Algorithm Changes
• Social Media Strategy Session
• Facebook Live – Case Study
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Leverage NewTools
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15. Leverage NewTools
• There are plenty of tools on the market that can help make
managing your workload much easier.
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Leverage NewTools
• There are plenty of tools on the market that can help make
managing your workload much easier.
• Identify where you’re spending a lot of time
• Planning
• Production
• Sharing/Distribution
• Analysis
• Reporting
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16. Enlist Students
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EnlistStudents
• Colleges, Universities and Educational Institutions have a lot
of students, USE THEM!
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17. EnlistStudents
• Colleges, Universities and Educational Institutions have a lot
of students, USE THEM!
• They can be interns
• They can be influencers/ambassadors
• They can be content wranglers
• They can be field reporters
• They can be writers/designers/editors/photographers/videographers
• They can be paid, they can take the opportunity for experience
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Seek Out Inspiration
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18. SeekOut Inspiration
• Where does your inspiration come from?
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SeekOut Inspiration
• Where does your inspiration come from?
• Other Higher Ed
• Food
• Music
• Fashion
• Sports
• Brands
• People
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19. SeekOut Inspiration
• Join Higher Ed online groups to share wins, losses and
ask questions
• Slack – Higher Ed
• Facebook
• Social Media Professionals
• Social Media Professors
• #HESM on Twitter
• #CASESMC on Twitter
• HigherEdExperts.com
• Podcasts
• Connect with other Higher Ed Social Pros
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Reduce, Reuse,
Recycle
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20. Reduce, Reuse, Recycle
• How many are creating content specific for one use?
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Reduce, Reuse, Recycle
• How many are creating content specific for one use?
• Look for opportunities to reduce, reuse and recycle
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21. Reduce, Reuse, Recycle
• How many are creating content specific for one use?
• Look for opportunities to reduce, reuse and recycle
• Social content does not always have to be a brand new idea, reduce the time
spent on production
#CASESMC | @TylerAThomas 41
Reduce, Reuse, Recycle
• How many are creating content specific for one use?
• Look for opportunities to reduce, reuse and recycle
• Social content does not always have to be a brand new idea, reduce the time
spent on production
• Social content does not usually have an expiration date, reuse it
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22. Reduce, Reuse, Recycle
• How many are creating content specific for one use?
• Look for opportunities to reduce, reuse and recycle
• Social content does not always have to be a brand new idea, reduce the time
spent on production
• Social content can be repacked, adapt and reuse on additional platforms
• Recycle success and use it as often as you can
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Share What’s
Happening
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23. ShareWhat’s Happening
• How often are you sharing what you’re doing on social with
others in your office, unit, college, campus?
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ShareWhat’s Happening
• How often are you sharing what you’re doing on social with
others in your office, unit, college, campus?
• This is an opportunity to get solid feedback to evaluate what you’re
doing
• It’s an opportunity to enlist additional support from humans and/or
machines
• It’s a start to your pitch for additional money or resources
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24. 10Tips onTap
1) Identify Themes
2) Build Your Team
3) Leverage UGC
4) Build Partnerships
5) Schedule Regular Social
Sessions
6) Leverage New Tools
7) Enlist Students
8) Seek Out Inspiration
9) Reduce, Reuse, Recycle
10) Share What’s Happening
#CASESMC | @TylerAThomas 47
ThankYou!
Questions?
TylerA.Thomas, MA
Director of Integrated Content | University of Nebraska–Lincoln
@TylerAThomas | tthomas10@unl.edu