Social Media Mashup | Conor Lynch | SocialMedia.ie

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Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013

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Social Media Mashup | Conor Lynch | SocialMedia.ie

  1. 1. #SOCIALMEDIA #MASHUP GOING INTERNATIONAL
  2. 2. HELLO! Marketing graduate, University lecturer & judge at numerous digital awards events Helped launch RaboDirect & worked for many start-ups, SMEs & brands like Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Glanbia Multi-award winner incl. Irish Internet Association incl. Best Use of Social Media 2011 & Best Internet Marketer 2005SocialMedia.ie June 2012 ©
  3. 3. 5 BIG TRENDS1.Device Proliferation2.Audience Fragmentation Seeking CMOs: Must Know Big Data and Digital Marketing3.Digital Video Explosion The most sought after4.Social Media Tools marketers today are experts in Big Data and Digital Marketing.5.Digital Data & Analytics
  4. 4. #1 1. DEVICE PROLIFERATIONExplosion in demand for smartphones& tabletsThere is a demand for immediacy,interactivity & social sharingThe tablet market is here to stay andis transforming media production,distribution & consumptionConnected devices expected to jumpto 50 billion by 2022
  5. 5. #1AGE OF THE CONSUMERThe connected consumer is in control,well informed and has so much choiceConnect consumers to each other incommunities and you connect them to yourbrandConsumer experience is now a keydifferentiator among competitorsPut customers at the centre of your business Source: Forrester
  6. 6. #1DIGITAL NATIVES - Digital natives switch their attention between media platforms 27 times per hour -65% of digital natives take their devices from room to room e.g. smartphone, iPad, laptop -54% of digital natives prefer texting people rather than talking to them
  7. 7. #1DIGITAL IMMIGRANTS -Digital immigrants are the generations that did not grow up with the internet -They are less networked to friends, family and former classmates online but do use Skype -Studies show functional online activity for low level purchases but are less experimental
  8. 8. #1 WHY MOBILE?• 82% of people searching new products/services did it on their mobiles in Ireland(Google 2012)• 15.5% of the global internet traffic By the end of 2012, nearly 25% of all web traffic was from mobile devices.• In Europe, Ireland is on the 3rd place in terms of mobile internet traffic , after the UK and Germany, with 12.44% ( StatCounter Global Stats Nov’12- Jan ‘13)
  9. 9. #1RESPONSIVE WEB SITES Source: Forrester
  10. 10. #22. AUDIENCE FRAGMENTATION
  11. 11. #2GROWTH IN MOBILE SEARCH http://www.slideshare.net/randfish/the-future-of-seo
  12. 12. #2SEARCH MEETS SOCIAL http://www.slideshare.net/randfish/the-future-of-seo
  13. 13. #2SEARCH MEETS SOCIAL SWEETSPOT http://www.slideshare.net/randfish/the-future-of-seo
  14. 14. #2GOOGLE+ AND GOOGLE PLACES
  15. 15. #2YOUR SOCIAL MEDIA ENGINE ROOM www.qik.com - Mobile videos www.foursquare.com - Location www.twitter.com - Micro-blogging www.facebook.com - Personal profile www.youtube.com - Digital video www.linkedin.com - Professional profile www.slideshare.com - Presentations www.flickr.com - Digital photos www.scribd.com - Documents
  16. 16. #2 LINKEDIN GROUPSSocialMedia.ie January 2013 ©
  17. 17. #2LINKEDIN GROUPS
  18. 18. #2TWITTER LISTS
  19. 19. REACHING OUT TO BLOGGERS
  20. 20. #33.DIGITAL VIDEOObjectives Size & Team ExperienceBudget and Timelines EquipmentTarget audience Distribution PlanConcept and script Promotional planMarketing Message Reporting
  21. 21. #3MOBILE VIDEO
  22. 22. #3SCREEN MOVIES
  23. 23. #3YOU TUBE CHANNELS
  24. 24. #3FISKATEERS SCISSORS COMMUNITY 360 year old business sets up a scrapbookers craft community
  25. 25. #3MULTISCREEN MARKETING
  26. 26. #44. SOCIAL MEDIA TOOLS
  27. 27. #4HOOTSUITE
  28. 28. #4SHORTSTACK
  29. 29. #4KLOUT
  30. 30. #4CROWDBOOSTER
  31. 31. #4
  32. 32. #55.DIGITAL DATA & ANALYTICS
  33. 33. #5SOCIAL SNOOPING …
  34. 34. #5 ANALYSING PUBLIC DATANew analytics based on public dataCompetitor and market sectors reportsCreating industry benchmarks‘Battle of the Brands’ #mobile
  35. 35. #5MOBILE MARKET - FACEBOOKIreland, Jan ’13 - Feb ‘13 Company Fans PTAT PTAT/ Avg. Post Avg. Likes Fans % Per Day Per Post O2 Ireland 65,742 3,297 5% 0.92 466.8 Meteor 115,133 9,656 8.4% 1.07 58.1 Three Ireland 36,002 141 0.4% 0.35 17.5 Vodafone Irl. 110,115 1,430 1.3% 0.17 75.8
  36. 36. #5FACEBOOK TOP STORIES
  37. 37. #5OUR COMPETITOR ANALYSIS APP- Currently free- 4 Facebook Pages- No analysis http://bit.ly/CompetitorAnalysis
  38. 38. SOCIALMEDIA.IE 10C’S
  39. 39. FREE STUFF!
  40. 40. HOW CAN WE HELP YOU?DIGITAL & SOCIAL MEDIA AUDITSCOMPETITOR REPORTSSOCIAL MEDIA TRAININGDIGITAL & SOCIAL MEDIA STRATEGYDIGITAL VIDEO PRODUCTIONWORDPRESS, FACEBOOK & MOBILE APPS
  41. 41. THANK YOU! CEO

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