This document discusses various aspects of digital marketing such as website creation, domain names, web hosting, search engine optimization, mobile marketing, email marketing, SMS marketing, and QR codes. It provides information on setting up a website, selecting a domain name and web hosting provider, optimizing the website for search engines, and different digital marketing channels like email, SMS, and mobile for promoting products and services online.

1. Submitted to:-
Mr. S.K. Das
(T&P Department)
Submitted by:-
Bawan Paswan
BBA 3rd year
MUR1302029
Topic:- digital marketing

2. Digital
marketing
In simplistic terms, digital marketing
is the promotion of products or
brands via one or more forms
of electronic media.

3. Website creation
Domain Name
Web hosting
Web design
Web content
Web template

4. Domain Name
 Unique Name
 Easily remember
 Deferent from other
 Create brand in future
DOMAIN NAME PROVIDER WEBSITE
www.weebly.com
www.wordpress.com
www.godaddy.com
www.instantdomainsearch.com

5. WEB HOSTING
Determine the hosting is server which
storage the all website information .
It is very useful to storage information
High speed
More storage space
Recover the all data
Some popular web hosting companies with
low-cost starting packages are:
GoDaddy.com
1&1 Internet Hosting
HostGator.com
Hostmonster.com
BlueHost.com

6. Search engine optimization (SEO)
The process of affecting the visibility
of a website or a web page in a
search engine’s “natural” or un-
paid (“organic”) search results…
As an Internet marketing strategy,
SEO considers how search engines
work, what people search for, the
actual search terms or keywords
typed into search engines and which
search engines are preferred by their
targeted audience.

7. On page optimization

8. Mobile marketing
Mobile marketing is marketing on
or with a mobile device, such as a
smart phone.
Mobile marketing can provide
customers with time and location
sensitive, personalized information
that promotes goods, services and
ideas.

9. E-mail
marketing
 Own email
 collect the email
 verify of email
 Emailer
 Mail chim
Email marketing is directly marketing a
commercial message to a group of people
using email. In its broadest sense, every
email sent to a potential or current
customer could be considered email
marketing.

10.  Maximum160 character in one massage.
 Highlight SMS response rate
 97% SMS open within one minute
 Timing
Marketing through cellphones' SMS (Short Message
Service)
when businesses started to collect mobile phone
numbers and send off wanted (or unwanted) content.
On average, SMS messages are read within four
minutes, making them highly convertible.

11. QR codes allow a customer to visit a web page address by scanning a 2D image with
their phone's camera, instead of manually entering a URL.
Qr code
Visiting card
Magazines
News paper