The document discusses building a better online customer experience (CX). It defines CX as how customers feel about interactions with a brand across every channel. It then provides examples of how Discover has improved CX on its website and mobile app by simplifying pages, prioritizing key tasks, and making content more relevant for customers. The document also discusses using social media to engage customers and provide excellent customer service. Overall, the document advocates designing digital experiences and marketing communications with the goal of improving how customers feel about interacting with a brand.
Proven Local Marketing Strategies to Drive Customer Experience & ROISearch Engine Journal
Today's consumer is looking for more personalized, meaningful brand interactions. How can you better connect in their most receptive moments to maximize your marketing ROI?
In this webinar, Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven marketing campaigns you can use right now to run hyperpersonalized campaigns and reach high-intent audiences.
You will learn:
- Strategies to get customers back into stores.
- Top-performing CTAs for hyperpersonalized ads.
- How to implement geofencing marketing on Facebook.
- Targeting tactics to retain customers and win market share.
- How successful brands use geofencing to create exceptional experiences and drive ROI.
Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketing so you can benchmark your own efforts.
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Drive Traffic and Conversions: 3 Secrets Amazon Doesn't Want You To KnowSearch Engine Journal
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space?
In this Search Engine Journal webinar, you'll learn how to swipe Amazon’s top three traffic and conversion strategies.
DJ Sprague, CMO at Shopper Approved, will show you exactly how Amazon leverages the “UGC Trust Stack” to drive massive conversion rates while getting tons of organic traffic in the process.
In this presentation, you’ll learn:
- How to increase organic traffic up to 400% for product or service pages and get a conversion rate of up to 75%.
- What the latest consumer research says about the power of product reviews and user-generated content.
- Why Google loves the “UGC Trust Stack” and how they reward companies that use it.
Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...Meredith Oliver
Presented by Meredith Oliver as the closing keynote at the 2016 Urban Development Institute. Meredith Oliver, a marketing keynote speaker, discusses consumer shopping and buying habits and reveals 3 strategies to market more effectively to the modern consumer. For more information about Meredith Oliver go to www.MeredithSpeaks.com.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
SMX East 2016 | Paid Search & Social: The Ultimate Knock-Out PunchMMI Agency
MMI's Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared how to merge search and social media advertising to deliver quality consumer experiences.
Proven Local Marketing Strategies to Drive Customer Experience & ROISearch Engine Journal
Today's consumer is looking for more personalized, meaningful brand interactions. How can you better connect in their most receptive moments to maximize your marketing ROI?
In this webinar, Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven marketing campaigns you can use right now to run hyperpersonalized campaigns and reach high-intent audiences.
You will learn:
- Strategies to get customers back into stores.
- Top-performing CTAs for hyperpersonalized ads.
- How to implement geofencing marketing on Facebook.
- Targeting tactics to retain customers and win market share.
- How successful brands use geofencing to create exceptional experiences and drive ROI.
Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketing so you can benchmark your own efforts.
PPC Best Practices: Getting to Your Bottom 10% By Jim Banks #SEJSummitSearch Engine Journal
Event: SEJ Summit London Hosted By Searchmetrics
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.
Drive Traffic and Conversions: 3 Secrets Amazon Doesn't Want You To KnowSearch Engine Journal
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space?
In this Search Engine Journal webinar, you'll learn how to swipe Amazon’s top three traffic and conversion strategies.
DJ Sprague, CMO at Shopper Approved, will show you exactly how Amazon leverages the “UGC Trust Stack” to drive massive conversion rates while getting tons of organic traffic in the process.
In this presentation, you’ll learn:
- How to increase organic traffic up to 400% for product or service pages and get a conversion rate of up to 75%.
- What the latest consumer research says about the power of product reviews and user-generated content.
- Why Google loves the “UGC Trust Stack” and how they reward companies that use it.
Urban Development Institute of Halifax NS - Find Your Fan Factor: 3 Sales and...Meredith Oliver
Presented by Meredith Oliver as the closing keynote at the 2016 Urban Development Institute. Meredith Oliver, a marketing keynote speaker, discusses consumer shopping and buying habits and reveals 3 strategies to market more effectively to the modern consumer. For more information about Meredith Oliver go to www.MeredithSpeaks.com.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
SMX East 2016 | Paid Search & Social: The Ultimate Knock-Out PunchMMI Agency
MMI's Head of Public Relations and Social Media, Maggie Malek took the stage at SMX East on September 27th and shared how to merge search and social media advertising to deliver quality consumer experiences.
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
Disrupt or be Disrupted: 4 Strategies to Deliver an Exceptional Customer Expe...Clint Oram
Are you disrupting your industry? If you aren't, then it's happening to you right now. The way to differentiate and win today is through an exceptional customer experience. Learn four key strategies for aligning your business and your employees around your customers.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
Presenter: Dan Morrison of Aimclear
Description: "Influencer Marketing" is one of the most misunderstood terms in our industry. It is the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media a crucial marketing skill. On this presentation, you will learn about:
- The value of influencers
- Paid outreach & targeting tactics
- A continuum of outreach tactics, from aggressive to magnanimous
- Building relationships through trust
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Event: SEJ Summit London Hosted By Searchmetrics
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.
The Clear Advantage to Competitive Intelligence ApplicationsMediaPost
No question, email deliverability and marketing analytics is a data-driven decision-making process.
But how quickly your teams can make decisions with that data plays a crucial role in the revenue generated from your email programs. Does it take hours? days? or is it real-time? As the leading provider of accurate, real-time, presentable email intelligence, we will demonstrate why real-time actionable data, presented in an easy-to-use manner, has been proven to increase your monthly email marketing revenue by more than 3x. Join us as we become email “spies” for the morning and explore the tangible benefits of (the) CIA.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Boost your mobile engagement strategy with specific tactics that solve real world problems. The Localytics Mobile Engagement Consulting team shares some keys tactics to boost conversion and retention.
How Agencies & Advertisers Can Make the Most of Paid Media Right NowSearch Engine Journal
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
In this presentation, Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert.
You will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
The B2B digital marketing space has become as complicated as it is crowded.
Deciding which vendors, software, and channels to budget for in 2019 can feel like a crapshoot, and doing what you’ve always done is the default option.
However, if you do what what you’ve always done, you’ll get what you’ve always gotten.
Join Digital Reach President Ben Childs as he walks through the 5 things B2B marketing teams should budget for in 2019.
Transforming the Customer Experience with SugarCRMClint Oram
Successful businesses create unique experiences...for their customers, their employees, their partners, their investors. What happens when you apply this principle to your customer service?
SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in dev...Branded3
Group Head of Paid Search, Mel Hyde discusses how to maximise potential from an ongoing shift in device usage. Mel is responsible for ensuring the right strategy is applied to Branded3’s PPC client accounts and that all accounts deliver performance, efficiency and growth. With a truly integrated approach to our client’s digital campaigns.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
Disrupt or be Disrupted: 4 Strategies to Deliver an Exceptional Customer Expe...Clint Oram
Are you disrupting your industry? If you aren't, then it's happening to you right now. The way to differentiate and win today is through an exceptional customer experience. Learn four key strategies for aligning your business and your employees around your customers.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
SEJ Summit 2017: Integrated Influencer Marketing for SEO, PR, and Social Succ...Search Engine Journal
Presenter: Dan Morrison of Aimclear
Description: "Influencer Marketing" is one of the most misunderstood terms in our industry. It is the fine art of systematically reaching out to players who hold powerful sway over key audiences, from customers to media a crucial marketing skill. On this presentation, you will learn about:
- The value of influencers
- Paid outreach & targeting tactics
- A continuum of outreach tactics, from aggressive to magnanimous
- Building relationships through trust
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Event: SEJ Summit London Hosted By Searchmetrics
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.
The Clear Advantage to Competitive Intelligence ApplicationsMediaPost
No question, email deliverability and marketing analytics is a data-driven decision-making process.
But how quickly your teams can make decisions with that data plays a crucial role in the revenue generated from your email programs. Does it take hours? days? or is it real-time? As the leading provider of accurate, real-time, presentable email intelligence, we will demonstrate why real-time actionable data, presented in an easy-to-use manner, has been proven to increase your monthly email marketing revenue by more than 3x. Join us as we become email “spies” for the morning and explore the tangible benefits of (the) CIA.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Boost your mobile engagement strategy with specific tactics that solve real world problems. The Localytics Mobile Engagement Consulting team shares some keys tactics to boost conversion and retention.
How Agencies & Advertisers Can Make the Most of Paid Media Right NowSearch Engine Journal
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
In this presentation, Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert.
You will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
The B2B digital marketing space has become as complicated as it is crowded.
Deciding which vendors, software, and channels to budget for in 2019 can feel like a crapshoot, and doing what you’ve always done is the default option.
However, if you do what what you’ve always done, you’ll get what you’ve always gotten.
Join Digital Reach President Ben Childs as he walks through the 5 things B2B marketing teams should budget for in 2019.
Transforming the Customer Experience with SugarCRMClint Oram
Successful businesses create unique experiences...for their customers, their employees, their partners, their investors. What happens when you apply this principle to your customer service?
SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in dev...Branded3
Group Head of Paid Search, Mel Hyde discusses how to maximise potential from an ongoing shift in device usage. Mel is responsible for ensuring the right strategy is applied to Branded3’s PPC client accounts and that all accounts deliver performance, efficiency and growth. With a truly integrated approach to our client’s digital campaigns.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
How Current & Complete Data Drives Higher Campaign Conversions And Actionable...G3 Communications
View the full webcast on demand here: https://dg-r.co/2qBbD4L
This session will present use cases and prescriptive recommendations on how data cleansing and enrichment tools and tactics help companies evaluate and enrich leads sourced from registration forms, events, and other sources. It will also reveal how that accurate data is impacting campaign performance at all stages.
The presentation will address how companies are addressing challenges, such as:
• Incomplete lead capture forms;
• Leads with personal emails; and
• Inaccurate company and contact records.
Attendees will see how leading companies tackle these and other data challenges in real time at the point of capture, and how this is positioning them for success with other emerging strategies and applications such as ABM, AI, predictive and intent data.
Presenters will also share examples of how companies are dealing with data issues on a global scale.
Watch This Free Webinar On-Demand: http://dg-r.co/2fuo7Y8 - Personas, Journeys & Content Maps – 3 Keys to Filling Your 2017 Pipeline with Quality Leads
Don’t spend another year trying to connect old methods to new technology - Build a plan to maximize your tech
Everywhere you look, there’s another brand-new marketing technology solution promising out-of-this-world results. But to succeed as a marketer today, you don’t just need the right technology; you need the right strategic and foundation to maximize its performance. Easier said than done, right? But it really is possible to provide a more predictable flow of quality leads to your sales team by integrating your strategy & technology better.
Get three key foundational elements marketers must build into their marketing plans to take full advantage of their technology and drive qualified leads to sales:
Buyer Personas – know buyer’s needs, desires and how they make decisions;
Content Maps – define the assets will you create to build affinity and increase close rates; and
Buyer Journeys – understand every step of the process and the methods buyers prefer.
Social Media Analytics - UW Marketing Analytics CourseJeff Gibb
An overview of Simply Measured & Social Media Analytics as a guest speaker in the University of Washington Marketing Analytics Certificate Course in Fall 2015.
http://gsfn.us/t/3zc14, Your community is a gold mine of valuable customer insights. Community Health Analytics (CHA) provides you with customizable reports, dashboards, and information to turn these insights into informed business decisions. Join us to learn the key metrics to track and the customizations available to help you tell different data stories.
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Watch This Free Webinar On-Demand: http://dg-r.co/2gpxB3U - The ABM Roadmap For 2017: Five Steps To Activate Your Best Customer Accounts
Build your ABM Roadmap with 5 steps to gain the buy-in, alignment & execution strategy you need
Creating an ABM strategy today requires careful planning to make sure sales and marketing teams at B2B companies are aligned and laser-focused on the right customers at the right companies.
This webinar will give you a detailed, five-step roadmap to planning an ABM strategy, from getting senior leadership buy-in and selecting accounts, to program rollout. We’ll provide tips and best practices on each element of a successful ABM implementation, including:
• Selecting the media tactics that will work best for target accounts;
• Creating messaging strategies for targeted segments;
• Aligning content with each targeted segment; and
• The measurement metrics that will matter in 2017.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
An Audience-First Approach Today for Revenue Tomorrow: Let Data Guide Your Pl...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2fVlMDN
Data is the lifeblood of effective campaigns, so don't let your database hold you back from having a killer 2018! Attend this webinar to learn how to regain control of your database and glean audience-centric knowledge to plan out and fuel targeted campaigns in the upcoming year.
The webinar will cover:
● How to make your database work for you, not against you;
● Tips to identify buyer needs and pain points;
● Strategies to leverage your audience for better content and messaging; and
● How to harness the power of your audience throughout the entire funnel.
Similar to Dan Gingiss: Building a Better Customer Experience at discover.com (20)
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
This session will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of “search” is going to be changing drastically in the 2019 and beyond.
find out more about our upcoming events at www.digitalmegaphone.com
From creating compelling content to growing your audience, Jake VanKersen, Video Producer at Morningstar will share tips he’s learned while waking-up, activating and growing Morningstar’s Youtube audience and views.
This session will cover
Creating brand awareness
* The benefits of publishing on a consistent schedule
* Growing your audience
* Creating titles that get people to click
* The value of experimenting
* Know your numbers
Presentation video: https://www.youtube.com/watch?v=gcHvVNAv21o
Creating Memorable Experiences for Clients with AR and VRDigital Megaphone
Leslie Marshall, Head of Experiential Marketing at Morningtar shares how they incorporate VR and AR at their conferences to enhance sponsor, employee and attendee experiences.
Watch the video here - https://www.youtube.com/watch?v=JBEbVuadeLQ
Find out more about our upcoming events at - www.digitalmegaphone.com
Kary McIlwain - Megaphoning it in! The Social Side of Healthcare MarketingDigital Megaphone
You may have seen the story about Drake visiting the young heart transplant patient at Lurie Children’s Hospital after her family posted a video of her doing the Kiki Challenge from her wheelchair. The touching video and posts about the visit touched hearts around the world, reaching tens of thousands on social media, earning a myriad media impressions.
As seamless as this all may have seemed, an incredible effort and fine-tuned strategy unfolded behind the scenes. A dedicated team from the hospital helped spread the word about the video, orchestrate Drake’s visit and leverage the experience into a touching story.
Patient privacy, tapping into connections to reach out to Drake’s people to set the guidelines of the visit, getting out to the media and more, Kary Mcilwain, CMO, Ann & Robert H. Lurie Children’s Hospital will share the story behind the story.
Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options.
From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient.
You will learn:
- How to succeed in POC: Creating campaigns that produce results
- Powerful examples of effective POC campaigns
- Important POC metrics
- Choosing a POC partner
- How to ensure promised services are delivered
Social media is one of the most disruptive forces to happen to marketing in decades. It has transformed how we gather information and engage with one another. Patients, Caregivers and HCPS are using social media more and more to achieve their goals. And Healthcare and Pharma are embracing social media as a viable marketing channel. So where do we go from here?
In this session, we will:
- Explore the evolving social media landscape
- Discuss the latest social media trends
- Delve into the opportunities and challenges in using social media in the healthcare ecosystem
The future is here and Rust- Oleum is at the forefront. They use AI to listen to what people say AND analyze the visuals they share. This AI has allowed Rust-Oleum to identify trends before consumers can even begin to verbally articulate them.
Lindsay Lewis, Rust-Oleum Social Media Manager shares a glittering example of how Rust-Oleum is leveraging AI to discover insights that are driving product development, R&D and innovation.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Leveraging Traditional Holiday Moments for Unexpected Brand BuzzDigital Megaphone
Breaking through the salty snack marketplace requires inventive thinking and creative gusto. Last Thanksgiving, Pringles made an impact by taking a traditional holiday and turning it on its head. Pringles brought the taste of Thanksgiving to people who couldn’t make it home for the holidays by creating the first-ever Pringles’ Thanksgiving Dinner. One feast, eight new flavors; turkey, gravy, mashed potatoes, pumpkin pie – all of the classics made the cut…and made headlines.
Leveraging Sales Funnels to Build Loyalty and Increase RevenueDigital Megaphone
Capturing your prospects and customers attention at the right time is essential to building loyalty and driving purchases. In this session, you’ll learn how to develop a strategic communications plan that moves your customers from inquiry to purchase decision and builds long term loyalty
Advanced Google Analytics with Andy Crestodina - Part 3Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Advanced Google Analytics with Andy Crestodina - Part 2Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Advanced Google Analytics with Andy Crestodina - Part 1Digital Megaphone
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact?
In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics
Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. The insights Andy will share were discovered during the planning of more than 1000 websites over the last 16 years. Andy will share secrets for conversion optimization through content.
Shopping Habits of Parents of Tomorrow Today - Social Media Masters SummitDigital Megaphone
Learn valuable insights from babycenter.com’s latest research on Millennial Moms, Millennial Parents, and Older Gen Z parents (18 – 24)- You’ll learn what grabs their attention, dollars and loyalty.
5. @dgingiss #SMMW8 @Discover
HOW IS CX MEASURED?
• Consumer research, user testing
Customer
• Voice of the Customer: direct feedback, ratings/reviews,
social media listening
• Third-party evaluators: J.D. Power, Forrester, etc.
6. @dgingiss #SMMW8 @Discover
WHY CX IS IMPORTANT
• Cost Reduction
- Regulatory fines
- Customer Service calls
• Revenue
- Higher usage
- Customer retention
Loyalty
Correlation Between Customer Experience & Loyalty Metrics
Source: "The Business Impact Of Customer Experience, 2014", Forrester Research, Inc., March 27, 2014
Source: The eBusiness Professional's Blueprint For Strategy In The Age Of The Customer", Forrester Research, Inc., September 12, 2014
Stock Price
7. @dgingiss #SMMW8 @Discover
DIGITAL CX
• Simple
- Low effort to complete task
- Clear language
- Easy navigation / No clutter
• Branded
- Consistency (Style Guide)
- Memorable
- Attributable
• Relevant
- Customer-centric
- Targeted marketing
- Customization
To deliver great CX, digital design should be:
8. @dgingiss #SMMW8 @Discover
WEBSITE: DISCOVER.COM
Transfer a
balance
View card info
View credit
line
View details?
Check CBB
status
View CBB
calendar
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promotions
Shop D,
See
retailers
View
balance
View newly
earned
Check out
protection
program
Write a review
Payment Protection
Wallet Protection
Identity Theft Protection
Credit Score Tracker
Extended Warranty
Financial Planning Tools
DirectPay
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ShopD (again)
Cash Access
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Benefits
SOANS
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profile View status
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messages
30
Clickable Links
8
Use CBB
Check out all
these other things
9. @dgingiss #SMMW8 @Discover
WEBSITE: DISCOVER.COM
• View Statement
• Recent Activity
• Make A Payment
• Secure Messages
• Logout
5
Critical Links
= 87% of Clicks
12. @dgingiss #SMMW8 @Discover
WEBSITE: RESULTS
• Customers find what they’re looking for on home page,
leading to a positive customer experience
• Percentage of one-page visits increased
• New home page is Simple, Relevant, and Branded
14. @dgingiss #SMMW8 @Discover
MOBILE = SAME RESULTS
• Critical data moved to the
home screen
• Results: Reduced time in
app
Old Android App Design Updated Android App Design
Android Design
Released
18. @dgingiss #SMMW8 @Discover
SOCIAL MEDIA
• You must get the basics right first:
+ +
Great product
(or service)
Marketing expertise Culture of service
• Then (and only then) should
you be in social media!
19. @dgingiss #SMMW8 @Discover
SOCIAL MEDIA: CONTENT
• Know your audience
• Talk with people, not at people
• “Youtility”: Content that helps > sells
• Listen to what others are saying about your brand
• It’s OK to recycle your content
• Don’t forget the “social” in social media: Engage!
20. @dgingiss #SMMW8 @Discover
SOCIAL MEDIA: CARE
• Serve the customer in their channel of choice
• Respond to everything: Praise, Questions, Complaints
• “First Tweet Resolution”
• Single handle: Customer service is the new marketing
• Allow customers to post on your Facebook wall
• Use DM or chat to take private info out of a public space
23. @dgingiss #SMMW8 @Discover
TAKEAWAYS
• Customer experience is how customers feel about every
interaction they have with your brand
• Consider the physical and digital aspects of CX
• Digital design should help customers quickly self-serve
• Marketing should be contextual and relevant
• Social media can play a big role in CX