Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
Mobile marketing refers to marketing activities undertaken to reach consumers directly via mobile phones. It has evolved from early SMS and MMS campaigns to now include push notifications, app store optimization, and location-based services. While mobile marketing faces challenges like limited screen sizes and potential privacy issues, it provides benefits like higher engagement rates than email and the ability to reach broader audiences. As mobile device usage increases globally, mobile marketing will continue to be an important strategy for companies to connect with consumers.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
This document discusses how digital marketing can help musicians, dancers, and other creative professionals take their talents global online. It provides an overview of trends like internet and smartphone usage growth. It then discusses various digital marketing strategies and tactics someone can use to promote their business or skills online, including websites, social media, email marketing, search engine optimization, search engine advertising, and local marketing. The key benefits mentioned are increasing reach, brand communication, traffic generation, and getting sales leads or conversions. Resources for learning more about digital marketing tactics are also listed.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
This chapter introduces digital marketing and its potential to engage audiences. It defines key terms like e-commerce, digital business, and digital marketing. It discusses the connected digital world and tools for analyzing the online marketplace. It also covers different types of online presences and communications between organizations and customers. The chapter defines digital marketing objectives of Sell, Serve, Speak, Save, and Sizzle. It discusses developing a digital marketing strategy and linking objectives to tactics using the RACE framework.
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
Mobile marketing is growing rapidly as mobile phone ownership increases globally. Some key points:
- Mobile phones are now a mass personal media that is always on and carried by users at all times.
- Mobile marketing utilizes tools like SMS, apps, mobile search, display ads and mobile websites to engage customers.
- The mobile infrastructure depends on devices, networks and internet access to deliver mobile content and services.
- Mobile advertising spending and user engagement with mobile are both growing significantly and expected to continue outpacing traditional internet and desktop usage.
Mobile marketing refers to marketing activities undertaken to reach consumers directly via mobile phones. It has evolved from early SMS and MMS campaigns to now include push notifications, app store optimization, and location-based services. While mobile marketing faces challenges like limited screen sizes and potential privacy issues, it provides benefits like higher engagement rates than email and the ability to reach broader audiences. As mobile device usage increases globally, mobile marketing will continue to be an important strategy for companies to connect with consumers.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
This document discusses how digital marketing can help musicians, dancers, and other creative professionals take their talents global online. It provides an overview of trends like internet and smartphone usage growth. It then discusses various digital marketing strategies and tactics someone can use to promote their business or skills online, including websites, social media, email marketing, search engine optimization, search engine advertising, and local marketing. The key benefits mentioned are increasing reach, brand communication, traffic generation, and getting sales leads or conversions. Resources for learning more about digital marketing tactics are also listed.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
This chapter introduces digital marketing and its potential to engage audiences. It defines key terms like e-commerce, digital business, and digital marketing. It discusses the connected digital world and tools for analyzing the online marketplace. It also covers different types of online presences and communications between organizations and customers. The chapter defines digital marketing objectives of Sell, Serve, Speak, Save, and Sizzle. It discusses developing a digital marketing strategy and linking objectives to tactics using the RACE framework.
Digital Marketing Proposal - Understanding Digital Marketing Infidirect
The digital marketing proposal outlines a strategy to achieve social search marketing goals through various online activities. It discusses generating awareness, engagement, and leads through responsive websites, search engine optimization, social media optimization, and display ad campaigns. The proposal details a two-phase implementation scope that includes SEO, SMO, ORM and later expands to email, SMS, display ads, SEM, SMM and mobile. The contact information for Madhumita Mishra is provided to discuss the proposal further.
Mobile marketing is growing rapidly as mobile phone ownership increases globally. Some key points:
- Mobile phones are now a mass personal media that is always on and carried by users at all times.
- Mobile marketing utilizes tools like SMS, apps, mobile search, display ads and mobile websites to engage customers.
- The mobile infrastructure depends on devices, networks and internet access to deliver mobile content and services.
- Mobile advertising spending and user engagement with mobile are both growing significantly and expected to continue outpacing traditional internet and desktop usage.
Digital Gateway a leading Digital Marketing agency provide whatsapp marketing software to their clients.
for more Details E-mail : sales@digitalgateway.in or Skype: Elaborationindia
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Maersk Line is the largest container shipping company in the world. They began using social media in 2008 by listening to conversations for 2-3 years and analyzing trends. They created a strategy to address issues with shipping in the icy Baltic Sea by creating an educational report and targeted digital advertising. This led to an increase in new clients and business. Maersk Line now has over 1 million Facebook fans and uses social media effectively with a focus on customer service, sales, and internal communications.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts.
Key learnings:
- Going Mobile for higher CR
- The future lies in AI
- Security is at stake
- Asia sets the new standard
- Technology natives win
and more!
Download full version: https://divante.com/ecommerce-trends
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Facebook was launched in 2004 by Mark Zuckerberg and others. Originally limited to Harvard students, it expanded to other colleges and universities. By 2006, anyone over 13 with an email could join. Its initial purpose was to connect people online through profiles, photos, and status updates.
Facebook's marketing strategy involved designing an easy to use interface, targeting college students initially, and engaging users through social features like applications, friend suggestions, and likes. The strategy also focused on localizing content for different regions.
While privacy issues remain a concern, Facebook generates revenue through advertisements, payments, workplace tools, and its other platforms like WhatsApp and Oculus. It faces competition from other social networks and risks from shifting
Mobile marketing is a digital marketing strategy that uses mobile devices like smartphones and tablets to promote products and services. It involves using various channels like websites, email, SMS, social media and mobile apps. Effective mobile marketing requires understanding the mobile audience and designing content optimized for mobile. Location-based marketing uses location services along with mobile marketing and contextual marketing to provide targeted ads based on a user's location and online activity. Augmented reality integrates digital information into the real world in real-time to enhance a user's experience.
Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
This document discusses mobile marketing. It defines mobile marketing as marketing on mobile devices like smartphones, allowing location-sensitive personalized ads. It outlines the history from SMS to current push notifications and app-based ads. The document then describes how a company called Optimise tracks mobile activities across browsers, apps, and platforms using SDKs and IP matching. It lists the benefits of mobile marketing for advertisers and publishers and some challenges around privacy, security, and spam. Finally, it provides statistics on trends like mobile internet access surpassing desktop and time spent on mobile media exceeding other formats.
This is a deck on the state of Artificial Intelligence applications in Marketing. It covers an overview of the AI types and algorithms being used for Marketing use cases, a brief of the near-term future of AI in marketing, and covers some Marketing startups focusing on AI technologies.
Chapter 6 ((integrating marketing communications to build brand equity)Jawad Chaudhry
This document discusses integrated marketing communications (IMC) and how firms can use various communication options like advertising, promotions, sponsorships, public relations, and personal selling in an optimal mix to build brand equity. It emphasizes developing IMC programs that are analytical, curious about customers, single-minded in messaging, integrative across communications, creative, observant of the market, realistic about complexities, and patient with a long-term focus on communication effectiveness and brand building. Evaluation of IMC programs considers factors like audience reach, cost, contribution to brand equity, consistency of messaging, and versatility for different consumer segments.
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
This document discusses how to create Facebook ads and provides information about different types of Facebook ads. It explains page ads, website ads, event ads, sponsored stories, video ads, application ads, comment ads, polling ads, gift ads, and hybrid engagement ads. It also discusses Facebook advertising terminology like reach, engaged users, and organic, paid, and viral reach. Finally, it lists top job posting websites in the US, UK, Canada, and India.
History and evolution of digital marketingmaanikamili
Are you verified "History and Evolution of DIGITAL MARKETING". Here i will give history of DIGITAL MARKETING to see and put your comments.
For more information visit our site: https://goo.gl/KXf1Ne
The internship report summarizes Surojita Majumdar's 2-month internship at Webenza Bangalore, a digital media marketing firm, where they served on the Social Media Marketing team. Their responsibilities included client servicing, account management, social media marketing, research, ideation, competitive analysis, content creation, social media management, and data compilation. The internship helped them understand how digital media marketing works in comparison to traditional marketing, and how to use social media to meet marketing objectives and grow a business online. They learned the importance of social media being real-time and how to stay on top of trends.
Mobile Strategy PowerPoint Presentation Slides SlideTeam
Our Mobile Strategy PowerPoint Presentation Slides will provide you step by step guide of successful mobile marketing. Mobile marketing PowerPoint complete deck contains content ready slides such as product/ service overview, mobile app users worldwide/ key statistics, dependencies and competitors, key elements to focus on the company's overall strategy, mission-vision values, targets for next business quarter, establish a value proposition, strategic objectives, understanding competitive landscape, product feature comparison, current customer journey, SWOT Analysis, elevator pitch, idea, mobile strategy roadmap, resources needed for execution, budget required to implement strategy, enterprise mobility stack, agile methodology, right product strategy, product poisoning, target audience, key business metrics dashboard, hybrid and native applications, determine the platform etc. Showcase marketing strategy and plan, product launch marketing process, launch planning key steps, buzz, momentum and launch tactics, lead generation activities, marketing budget, product management implementation strategy, testing strategy, post product support with this enterprise mobile strategy PPT slides. Assess demands for infrastructure with our Mobile Strategy PowerPoint Presentation Slides. Evaluate how to facilitate faster growth.
New Mobile App Development PowerPoint Presentation Slides SlideTeam
Select our content ready New Mobile App Development Powerpoint Presentation Slides to focus on enterprise mobile app strategy. The mobile app design PowerPoint complete deck covers professional slides such as product/service overview, key statistics, understand the company’s overall strategy dependencies & competitors, , executive summary, mission vision value, target for the next business quarter, establish a value proposition, strategic objectives to be achieved, understanding competitive landscape, product feature comparison, current customer journey, mobile is a touchpoint and not a platform, elevator pitch idea that will drive mobile strategy , mobile strategy roadmap, resources needed for execution, budget required for implementing strategy, enterprise mobility stack, enterprise mobility stack, define the single product/app strategy, choose the right product strategy, product/service positioning, target audience, key business metrics dashboard, app metrics dashboard, hybrid vs. native application, determine the first platform, in-house application cost, marketing strategy with a flow marketing process, tactics, lead generation activities, lead generation funnel, etc. Download this mobile marketing presentation deck to showcase marketing budget, product management, and implementation plan. Get a balanced feel with our New Mobile App Development Powerpoint Presentation Slides. They engender a lot of harmony.
Digital Gateway a leading Digital Marketing agency provide whatsapp marketing software to their clients.
for more Details E-mail : sales@digitalgateway.in or Skype: Elaborationindia
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Maersk Line is the largest container shipping company in the world. They began using social media in 2008 by listening to conversations for 2-3 years and analyzing trends. They created a strategy to address issues with shipping in the icy Baltic Sea by creating an educational report and targeted digital advertising. This led to an increase in new clients and business. Maersk Line now has over 1 million Facebook fans and uses social media effectively with a focus on customer service, sales, and internal communications.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts.
Key learnings:
- Going Mobile for higher CR
- The future lies in AI
- Security is at stake
- Asia sets the new standard
- Technology natives win
and more!
Download full version: https://divante.com/ecommerce-trends
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Facebook was launched in 2004 by Mark Zuckerberg and others. Originally limited to Harvard students, it expanded to other colleges and universities. By 2006, anyone over 13 with an email could join. Its initial purpose was to connect people online through profiles, photos, and status updates.
Facebook's marketing strategy involved designing an easy to use interface, targeting college students initially, and engaging users through social features like applications, friend suggestions, and likes. The strategy also focused on localizing content for different regions.
While privacy issues remain a concern, Facebook generates revenue through advertisements, payments, workplace tools, and its other platforms like WhatsApp and Oculus. It faces competition from other social networks and risks from shifting
Mobile marketing is a digital marketing strategy that uses mobile devices like smartphones and tablets to promote products and services. It involves using various channels like websites, email, SMS, social media and mobile apps. Effective mobile marketing requires understanding the mobile audience and designing content optimized for mobile. Location-based marketing uses location services along with mobile marketing and contextual marketing to provide targeted ads based on a user's location and online activity. Augmented reality integrates digital information into the real world in real-time to enhance a user's experience.
Mobile marketing is marketing conducted via mobile devices such as smartphones. It has grown significantly with the rise in mobile internet usage surpassing desktop usage. Marketers now focus on mobile advertising, apps, and social media. Common mobile marketing tactics include SMS marketing, app-based ads, mobile gaming ads, and QR codes. Mobile marketing provides personalized, timely promotions and has seen strong success with brands like Coca-Cola and Turkish Airlines. Its effectiveness is driven by convenience and mass reach, though privacy and engagement issues remain a challenge.
MOBILE MARKETING IS MARKETING THROUGH MOBILE DEVICE, SUCH AS A SMART PHONE MOBILE MARKETING CAN PROVIDE CUSTOMERS WITH TIME AND LOCATION SENSITIVE, PERSONALIZED INFORMATION THAT PROMOTES GOODS, SERVICES AND IDEAS.IN A MORE THEORETICAL MANNER,MOBILE MARKETING CAN BE DEFINE AS "ANY MARKETING ACTIVITY CONDUCTED THROUGH A UBIQUITOUS NETWORK TO WHICH CONSUMERS ARE CONSTANTLY CONNECTED USING A PERSONAL MOBILE DEVICE"
This document discusses mobile marketing. It defines mobile marketing as marketing on mobile devices like smartphones, allowing location-sensitive personalized ads. It outlines the history from SMS to current push notifications and app-based ads. The document then describes how a company called Optimise tracks mobile activities across browsers, apps, and platforms using SDKs and IP matching. It lists the benefits of mobile marketing for advertisers and publishers and some challenges around privacy, security, and spam. Finally, it provides statistics on trends like mobile internet access surpassing desktop and time spent on mobile media exceeding other formats.
This is a deck on the state of Artificial Intelligence applications in Marketing. It covers an overview of the AI types and algorithms being used for Marketing use cases, a brief of the near-term future of AI in marketing, and covers some Marketing startups focusing on AI technologies.
Chapter 6 ((integrating marketing communications to build brand equity)Jawad Chaudhry
This document discusses integrated marketing communications (IMC) and how firms can use various communication options like advertising, promotions, sponsorships, public relations, and personal selling in an optimal mix to build brand equity. It emphasizes developing IMC programs that are analytical, curious about customers, single-minded in messaging, integrative across communications, creative, observant of the market, realistic about complexities, and patient with a long-term focus on communication effectiveness and brand building. Evaluation of IMC programs considers factors like audience reach, cost, contribution to brand equity, consistency of messaging, and versatility for different consumer segments.
This marketing plan outlines objectives to sell products online, understand customers and competition, and use promotion strategies like advertising, personal selling, and direct marketing. It analyzes competitors, evaluates past performance, and considers pricing approaches and profit potential to achieve the vision.
This document discusses how to create Facebook ads and provides information about different types of Facebook ads. It explains page ads, website ads, event ads, sponsored stories, video ads, application ads, comment ads, polling ads, gift ads, and hybrid engagement ads. It also discusses Facebook advertising terminology like reach, engaged users, and organic, paid, and viral reach. Finally, it lists top job posting websites in the US, UK, Canada, and India.
History and evolution of digital marketingmaanikamili
Are you verified "History and Evolution of DIGITAL MARKETING". Here i will give history of DIGITAL MARKETING to see and put your comments.
For more information visit our site: https://goo.gl/KXf1Ne
The internship report summarizes Surojita Majumdar's 2-month internship at Webenza Bangalore, a digital media marketing firm, where they served on the Social Media Marketing team. Their responsibilities included client servicing, account management, social media marketing, research, ideation, competitive analysis, content creation, social media management, and data compilation. The internship helped them understand how digital media marketing works in comparison to traditional marketing, and how to use social media to meet marketing objectives and grow a business online. They learned the importance of social media being real-time and how to stay on top of trends.
Mobile Strategy PowerPoint Presentation Slides SlideTeam
Our Mobile Strategy PowerPoint Presentation Slides will provide you step by step guide of successful mobile marketing. Mobile marketing PowerPoint complete deck contains content ready slides such as product/ service overview, mobile app users worldwide/ key statistics, dependencies and competitors, key elements to focus on the company's overall strategy, mission-vision values, targets for next business quarter, establish a value proposition, strategic objectives, understanding competitive landscape, product feature comparison, current customer journey, SWOT Analysis, elevator pitch, idea, mobile strategy roadmap, resources needed for execution, budget required to implement strategy, enterprise mobility stack, agile methodology, right product strategy, product poisoning, target audience, key business metrics dashboard, hybrid and native applications, determine the platform etc. Showcase marketing strategy and plan, product launch marketing process, launch planning key steps, buzz, momentum and launch tactics, lead generation activities, marketing budget, product management implementation strategy, testing strategy, post product support with this enterprise mobile strategy PPT slides. Assess demands for infrastructure with our Mobile Strategy PowerPoint Presentation Slides. Evaluate how to facilitate faster growth.
New Mobile App Development PowerPoint Presentation Slides SlideTeam
Select our content ready New Mobile App Development Powerpoint Presentation Slides to focus on enterprise mobile app strategy. The mobile app design PowerPoint complete deck covers professional slides such as product/service overview, key statistics, understand the company’s overall strategy dependencies & competitors, , executive summary, mission vision value, target for the next business quarter, establish a value proposition, strategic objectives to be achieved, understanding competitive landscape, product feature comparison, current customer journey, mobile is a touchpoint and not a platform, elevator pitch idea that will drive mobile strategy , mobile strategy roadmap, resources needed for execution, budget required for implementing strategy, enterprise mobility stack, enterprise mobility stack, define the single product/app strategy, choose the right product strategy, product/service positioning, target audience, key business metrics dashboard, app metrics dashboard, hybrid vs. native application, determine the first platform, in-house application cost, marketing strategy with a flow marketing process, tactics, lead generation activities, lead generation funnel, etc. Download this mobile marketing presentation deck to showcase marketing budget, product management, and implementation plan. Get a balanced feel with our New Mobile App Development Powerpoint Presentation Slides. They engender a lot of harmony.
New Mobile App Development Powerpoint Presentation SlidesSlideTeam
The document outlines a presentation for a new mobile app development project. It includes sections on understanding the mobile app market and key statistics, defining the company's overall mobile strategy, competitors and SWOT analysis. It also discusses establishing a value proposition, product features, target audiences and key metrics. The presentation provides templates and guidance for developing an enterprise mobile app strategy, including choosing a platform, creating a product roadmap and budget. It recommends an agile development approach.
Mobile Data Management Strategy Powerpoint Presentation SlidesSlideTeam
The document provides an outline and overview for developing a mobile strategy presentation. It includes sections on understanding mobile app users and market trends, analyzing the company's overall strategy and competitors, defining an enterprise mobile app strategy, choosing a product strategy, and determining resources needed for execution. Slides cover topics like the current customer journey, conducting a SWOT analysis, establishing a roadmap, and choosing development methodologies. The presentation aims to help formulate a comprehensive mobile strategy.
This document provides an agenda and content for a product management presentation. The agenda covers identifying consumer trends, offering new products, understanding competition, launching products, and key performance indicators. The content sections include topics such as marketing planning, competitive landscape analysis, customer analysis, market potential, and financial analysis. The document includes sample slides on new product introduction, product roadmaps, validation, and go-to-market strategies.
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Strategic management PowerPoint presentation slides provide reliable solutions for a systematic approach to business management. Following PowerPoint designs, involves the formulation and implementation of the major objectives and initiatives taken by an association's top management. Well researched topics with engaging graphics have been scripted here for an evaluation of the internal and external environments in which the organization works. Topics included here are, executive summary, mission vision values, management board organization chart, targets for the next business quarter, establish a value proposition, establish a value proposition, marketing plan objective, identifying new market channels, brand promotion strategies for engagement, focus on your strength, look to your competition, product feature comparison, annual, revenue financial summary, sales and performance dashboard and financial projections. These headings are scripted for a constant planning, monitoring, analysis and assessment for an organization to meet its goals and objectives. Further funding, hr services and operation plan deciding team initiates and strategies PPT slides are also included with chart sheets, timeline review, bar, and graphs PPT design for a comprehensive approach. Our Strategic Management Powerpoint Presentation Slides will grow upon you. You will definitely get fond of them. https://bit.ly/3CdTGfO
Business Strategic Management PowerPoint Presentation SlidesSlideTeam
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Sample PowerPoint Presentation New Business PowerPoint Presentation SlidesSlideTeam
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Grab this content-ready Corporate Strategy PowerPoint Presentation Slides to develop extensive business strategy to reach to the desired goals. Create a plan where you prioritize business objectives, optimize financial performance and differentiate yourself from the competitors. Use corporate strategy PPT presentation templates to transform your mission and vision into solid strategies. This deck comprises of templates like executive summary, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, brand promotion, focus on your strengths, look to your competition, product feature comparison, annual budget, assets and revenue, company sales and performance, financial projections for strategic planning, funding requirement, use of funds, recruitment plan for HR department, operational plan, project timeline chart, SWOT analysis, and more. Add business strategy PowerPoint presentation slideshow to analyse competitive environment and work towards firm’s positioning in the market. Assess value creation and recommend specific actions that your organizations should take to grow and avoid pitfalls. Download ready-to-use corporate strategy PowerPoint presentation templates to enter established markets or create a new market. Enlighten folks on avoiding harm with our Corporate Strategy Powerpoint Presentation Slides. Inform folks about injurious elements. https://bit.ly/2TRC0Vk
Business Strategies PowerPoint Presentation SlidesSlideTeam
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Business SWOT Analysis Product Comparison And Competitive Landscape Powerpoin...SlideTeam
This document contains an outline for a business SWOT analysis, product comparison, and competitive landscape presentation. It includes sections on the company overview, team, problem and solution, value proposition, product roadmap, milestones, traction, business model, revenue streams, expenses, growth strategy, marketing strategy, competitive landscape analysis, SWOT analysis, product comparison, financial projections, break-even analysis, financing, and more. The document provides a template for a company to structure information to share its business concept with potential investors.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Enterprise Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fifty one slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2OBjyuT
Business Planning And Marketing Strategy PowerPoint Presentation SlidesSlideTeam
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Business Strategy PowerPoint Presentation Slides SlideTeam
Achieve business goals and objectives with the help of content-ready Business Strategy PowerPoint Presentation Slides. Improve company’s market position and overall performance using professionally and innovatively designed business strategy PPT presentation templates. This business strategy PowerPoint slideshow will help you develop plans and techniques and execute plans as well to accomplish those business goals. Follow a set of competitive moves to have your business attract customers. Create a plan to let your business reach out to its goals using business strategy PPT presentation designs. This company strategy PowerPoint deck covers topics like executive summary, mission vision values, management board, targets for the next business quarter, establish a value proposition, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, look to your competition, focus on your strengths, product feature comparison, annual budget, assets & revenue, company sales & performance dashboard, financial projections for strategic planning, funding requirement, use of funds, recruitment plan, operational plan, project timeline chart, swot analysis, and more. Get access to the business strategy PowerPoint presentation slides to formulate strategies to secure a competitive position in the market. Be hardy to the core with our Business Strategy Powerpoint Presentation Slides. They help you display great endurance.
Business Strategy Powerpoint Presentation SlidesSlideTeam
Achieve business goals and objectives with the help of content-ready Business Strategy PowerPoint Presentation Slides. Improve company’s market position and overall performance using professionally and innovatively designed business strategy PPT presentation templates. This business strategy PowerPoint slideshow will help you develop plans and techniques and execute plans as well to accomplish those business goals. Follow a set of competitive moves to have your business attract customers. Create a plan to let your business reach out to its goals using business strategy PPT presentation designs. This company strategy PowerPoint deck covers topics like executive summary, mission vision values, management board, targets for the next business quarter, establish a value proposition, marketing plan objectives, identifying new marketing channels, brand promotion strategies for engagement, look to your competition, focus on your strengths, product feature comparison, annual budget, assets & revenue, company sales & performance dashboard, financial projections for strategic planning, funding requirement, use of funds, recruitment plan, operational plan, project timeline chart, swot analysis, and more. Get access to the business strategy PowerPoint presentation slides to formulate strategies to secure a competitive position in the market. Be hardy to the core with our Business Strategy Powerpoint Presentation Slides. They help you display great endurance. https://bit.ly/3xSMxyt
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Customer Support And Services Guide Powerpoint Presentation SlidesSlideTeam
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...SlideTeam
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesSlideTeam
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Employee engagement refers to the level of involvement and enthusiasm employees have towards their work, which ultimately leads to better business outcomes. Grab Our Strategic staff engagement action plan can showcase the commitment level of employees in the workplace. It discusses the challenges and issues organizations face due to disengaged employees. Our Workforce participation deck includes an employee engagement survey to evaluate staff participation and satisfaction rates. Additionally, it provides industry statistics that demonstrate the importance of employee engagement. These resources can help companies develop an improved employee engagement action plan to achieve their goals and objectives. Further, Our Employee job satisfaction offers practical strategies to enhance productivity, retention, and participation rates. It further focuses on optimizing communication practices and employee work life balance, as well as implementing reward and recognition programs, compensation and benefits, and training and development opportunities. Finally, our HR Engagement Strategies module provides metrics to measure the impact of employee engagement activities. Get instant access.
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdSlideTeam
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
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An asset tracking system is a technique to monitor an organizations assets more efficiently to enhance customer service and improve equipment longevity. Grab our Integrating asset tracking system to enhance the operational effectiveness template. It is expertly crafted to keep track of purchases to strengthen security and IT safety. Our IT asset management deck provides the latest technology trends for keeping track of assets. It involves the current scenario of an organizations asset and inventory management systems. Additionally, our Inventory management system PPT offers essential methods of an asset tracking system such as RFID tags, barcode scanning, Bluetooth low energy, near-field communication, and more. It further showcases detailed working and key benefits of implementing these systems. Furthermore, our RFID integration module includes a workflow chart and the roles and responsibilities of the HR manager and team. It contains cost analysis and comparative software assessment for enhancing overall performance. Lastly, our Asset management template exhibits the KPI dashboards and impact analysis for measuring the effectiveness of implementing a tracking system. Get instant access.
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A leadership brand is a way to make others aware of your unique qualities as a leader and how you can make a positive impact. If youre interested, our Designing and Implementing Brand Leadership Strategy template is available for download. It provides an overview of brand leadership, including its benefits, essential factors, steps, and strategies for creating a strong leadership brand. Our Brand Identity deck includes tips for becoming a market leader, three leadership groups, and a leadership matrix. It also explores the relationship between value proposition and brand leadership. Moreover, our Brand Architecture PPT explains strategic brand leadership tasks such as organizational structure and process, brand architecture, and brand building function. Additionally, it includes dashboards for tracking brand awareness and performance. Finally, our Brand Building module discusses how brands can provide unique value to customers and consists of a case study on Coca Colas success as a market leader. The template is fully editable and customizable and can be used with Google Slides. Get access now.
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The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
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The story of Apples brand emphasizes the importance of its identity in building its strength. View our professionally designed Unearthing Apples billion-dollar branding secret PowerPoint presentation. It showcases how Apple has established itself as an innovative market leader. Our market leader deck helps present Apples success as a market leader through its unique brand personality and clear vision. Apples primary goal is to develop ground-breaking solutions that positively impact peoples lives continually. Additionally, our Apple story PPT highlights Apples progress as a global leader with substantial brand value. Managing Apples brand performance involves various strategies such as advertising, product development, and marketing mix. Furthermore, it details the close relationship between Apple and its customers, including brand architecture, archetypes, and brand value assessment. Finally, our brand reputation module highlights the critical members associated with the brand and the role of Apples leaders in fostering an environment of consistent innovation. Get access to this powerful template now.
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Due to reduced job satisfaction, low employee productivity, and high-stress levels, many companies are transitioning to flexible work arrangements. Grab our Developing Flexible Working Practices to Improve Employee Engagement template. It can assist companies in increasing employee engagement rates and promoting workplace diversity. Our Flexible working hours deck addresses the issues caused by a rigid work schedule and presents statistics, benefits, trends, and growth drivers associated with hybrid work. Additionally, it provides guidelines and policies for the flexibility of work. Our Telecommuting PPT further showcases employee engagement strategies and productivity software tools for remote teams to achieve flexible work objectives. It also covers common issues managers face when implementing flexible work hours and ways to overcome them. Finally, our Job flexibility module exhibits the critical performance indicators KPIs and dashboards to help companies evaluate the impact of flexible employment strategies on employees and business performance. Download our 100 percent customizable template, also compatible with Google Slides.
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Grab Our meticulously crafted template titled Product, corporate and umbrella branding, a valuable resource for enhancing the overall value of your brand. It assists retailers in refining their product identity and differentiating them from competitors. Our Brand identity deck includes a brand portfolio and Kotlers five-level model for comparative product analysis. It also features tracking of customer service performance, budget analysis for product branding, and a product performance tracking dashboard. Additionally, our Corporate branding PPT emphasizes the significance of leveraging brand value, outlining its benefits and role. It provides insights into implementing corporate branding through critical elements, a deployment checklist, an activity tracking timeline, and significant steps for implementation. Furthermore, our Brand personality module includes a comprehensive overview of Umbrella branding, enhancing overall brand performance by improving brand equity. It also highlights the purpose, importance, advantages, and disadvantages associated with umbrella branding. Finally, the umbrella branding performance is managed through budget assessment for brand maintenance and an activity tracking dashboard for the umbrella brand. Access this powerful template now to augment your brand management strategies.
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
ChatGPT IT Powerpoint Presentation SlidesSlideTeam
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
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2. Mobile Strategy Presentation Outline
2
Product/Service Overview
Define Your Enterprise Mobile App Strategy
Formulate the Product/App Strategy
Implement Product Management Strategy
Mobile App Users worldwide – Key Statistics
Understand the overall company strategy,
dependencies, and competitors
3. Product/Service Overview
3
Problem Statement Describe the business reason(s) for initiating the project specifically stating the business problem
Project Description Describe the approach the project will use to address the business problem
Project Goals and objectives Describe the business goals and objectives of the project. Refine the goals and objectives stated in the business case
Assumptions State the critical assumptions that have been considered for this project
Project Scope
The scope defines project limits and identifies the product/ service delivered by the project. The scope establishes the
boundaries of the project and should describe the products/services that are outside the project scope
Project Inclusions
Project Exclusions
Critical Success Factors Describe the certain factors which are so critical that in their absence, the project might fail
We have identified few
parameters that could be
added in Product overview
details like problem
statement, description of
project, goals & objectives,
scope etc. Which can
altered as per requirement
4. Mobile App Users Worldwide – Key Statistics
4
1.2%
30%
29%
18%
14%
9%
0%
32%
28%
17%
13%
10%
4.4%
47%
21%
10%
12%
10%
App users worldwide Asia pacific Europe North America Middle East & Africa Latin America
2015 2016 2017
5. Understand the overall Company Strategy, Dependencies and Competitors
5
Understand and document where your company is,
Where your leaders want it to be
Competitors Analysis
The Customer Journey
The market conditions it operates in
The strengths, weaknesses, opportunities and threats your company is facing
How mobile as a touchpoint can become an asset to the company.
1
2
3
4
5
6
7
6. Key Elements to Focus on in your Company’s overall Strategy
6
Current Customer Journey
Company
Strategy
Mobile as a touch point
Business
Goals
Competitive
Analysis
SWOT
Analysis
7. Executive Summary
7
USD 10 MM
USD 2 MM
USD 1 MM
27
Newspapers, TV Ads
US, UK
3 Products
USD 15 MM
USD 4 MM
USD 1.5 MM
40
Social Media
Australia
Add 2 more products
2018 Summary Target Year 2019
Geographical
Presence
Revenue
Profits
Operational
Cost
Total
Customers
Marketing
Channels
Product
Line
8. Mission-Vision-Values
8
Values
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention
Vision
Statement
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention
Mission
Statement
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention
9. Targets for the Next Business Quarter
9
Achieve 100 MM in Revenue
Introduce 5 new products in FMCG domain
Expand in a new location
Increase core product sales by 50%
10. Establish a Value Proposition
10
Substitutes
Wants
Fears
Needs
Company:
Product:
Ideal Customer:
Experience
Benefits
Features
Product
What are the
emotional drivers
of purchasing?
What are the
hidden needs?
What are
the rational drivers
of purchasing?
Risks of
switching to
your product?
What do people
currently do
instead?
What your
product
Do?
What does it
feel like to use
your product?
How does
your product
work?
11. Strategic Objectives to be Achieved
11
Enhance manufacturing/ product delivery
Introduce new products
Extend or regain market for existing product
Enter new territories for the company
Boost sales in a particular product, market or price range
Where will this business come from?
Cross-sell (or bundle) one product with another
Enter into long-term contracts with desirable clients
Raise prices without cutting into sales figures
Refine a product
Before outlining your strategy, you
should be able to highlight and
consider:
What your competitors are
offering through their mobile
channel
What you’re going to offer
What you’re NOT going to offer
How what you’re offering will be
different and, yes, preferably
better than your competitors
12. Understanding Competitive Landscape
12
Of some importance to buyers Of moderate importance to buyers Of high importance to buyers
Things we do that they don't Why are you doing these?
This category gives you the ammunition to win your run-of-
the-mil customers
Anything that goes in there probably commands a premium
and is your secret weapon to ultimately dominate. The stuff
in here is the reason your company ultimately gets
acquired.
Things we do better than them
This category is hard to articulate in your product
marketing.
Your competitors have probably identified a lot of feature
that customers value highly, but maybe you have some
secret sauce that makes it better.
Things we do equally well
Features that go in here are like “table stakes” to play in
the market you’re after
Features that go in here are like “table stakes” to play in
the market you’re after
Things they do better than us
This is stuff you got carried away doing, and yet came up
shorter than your completion, but that doesn't matter
anyways
A lot times, stuff will naturally move from here upwards as
you refine your product.
This category should be the focus of your product roadmap
efforts.
Things they do that we don’t
This is normally legacy stuff that your competitors wasted
time on doing
There are many reason’s for stiff to be a here some are
good for you (because the market is changes a & your
competitors didn’t realize), some is bad for you (you
thought it was unimportant so you didn’t build it)
You are clearly at disadvantage when your buyers value
something here, some steer away from product proposition
and center on services and relationship.
Competitive Landscape
14. Current Customer Journey
14
Social/ search advertising Email/ text
marketing Loyalty programs
YouTube/ Video ads
Add text here
Billboard
Add text here
Interest & Awareness
Organic Search PPC Maps
Directories Apps
Add text here
Search
Blogs & Articles Reviews
Add text here
Word of mouth
Research
Website Online booking Add text
here
In - store purchase
Add text here
Purchase
Post-purchase expectations vs.
reality Social Post Write a
Review Blog
Add text here
Experience
Awareness Findability Reputation Conversion Advocacy
Contributes to next
person's decision
15. Mobile is a Touchpoint and not a Platform
15
Mobile is not a channel but a touchpoint through which customers can quickly interact with your company in a convenient and seamless way
s
ATM Mobile Tablet PC
Customer Transactions
OMNI- Channel Interactions
Multi Channel Interactions
POS
PC
Call
Center
Mobile
Tablet
Kiosk
ATM
Transactions
Transactions
Transactions
Transactions
Transactions
Transactions Transactions
Customer
16. SWOT Analysis
16
Internal
› Vast capital and endless resources
that is superior than almost all
competitors (except Google)
› Add your text here
› Extremely strong - brand name
› Very strong buying power & influence
over partners
› Add your text here
› Add your text here
Helpful Harmful
› Expensive for small businesses to
obtain licenses
› Add your text here
› Add your text here
› Value since they don’t show revenues
› Add your text here
External
› Enter the new online services market,
with services such as the Online Office
› Add your text here
› New possible acquisitions in the online
service market
› Add your text here
› Google, which is growing rapidly,
especially with its high quality online
services (email, calendar. does etc.)
› Add your text here
› Google, Zoho, AjaxWriter are strong
competitors in the online services
market and attract a high client base
Define the Strengths
and Weaknesses as
well as the
Opportunities and
Threats that can
help/prevent your
product from being
successful.
17. Your Title Here
17
Define the elevator pitch idea that will
drive your mobile strategy
Work on building the mobile roadmap
Document the resources and budget needed to
execute your mobile strategy
Define the technology stack
Choose agile development
over waterfall development
as a core component of your
mobile app strategy
Define your Enterprise
Mobile App Strategy
18. Elevator Pitch Idea that will Drive Mobile Strategy (Template 1)
18
Add your text here
How will this idea benefit the mobile user?
Add your text here
What’s the idea?
Add your text here
What’s your big vision?
Template 1
Guidelines for this slide:
Your idea must tie in nicely with
your company’s overall strategy
for the next few years.
It must be delivered within the
budget and timeframe you commit
to.
You must account for contingency
plans (what if things don’t go as
expected, and what’s plan B?
19. Elevator Pitch Idea that will Drive Mobile Strategy (Template 2)
19
Main Problem Product/ Solution Substitute
Primary Benefit to Customer Product/ Solution Description
Competitive Advantage Target Customers
Guidelines for this slide:
Your idea must tie in nicely with
your company’s overall strategy
for the next few years.
It must be delivered within the
budget and timeframe you commit
to.
You must account for contingency
plans (what if things don’t go as
expected, and what’s plan B?
20. Mobile Strategy Roadmap
20
11 Jan 08 12 Jan 22 13 Feb 05 14 Feb 19 15 Mar 05 16 Mar 19 17 Apr 02
Team A
Team B
Team C
Team D
Appliance Library Portal Updates
Sprint
Android update Add text here
Salesforce Integration
Q2 release: Buying Cart enhancements
Connect Framework Windows Tablet Support
Ticketing system
Add text here Add text here
Cloud support for Power Link Add text here
Add text here Mobile Support
iPhone App iOS Reporting
Add text here
Product Operations Web Dev Infrastructure Finance
Stakeholder
21. Resources needed for Execution
21
Sr. No.
(1-6)
1
2
3
4
5
Name Department Designation
Antony Marketing Manager
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
6
Guidelines for this slide:
Generally there are two types of
expenses: capital expenses
(headcount) and operating
expenses (infrastructure costs,
platform, licensing, software, etc.).
22. Budget Required for Implementing Strategy
22
ss
Design work 80 $ 150.00 $ 12,000 Add text holders
Add Development for a single platform (e.g. iOS) $ 25,000 Add text holders
Salaries involved in managing app & user, security,
version control. etc
$ 80,000 Add text holders
Updates/ changes needed 50 $ 150.00 $ 7,500 Add text holders
Advanced Features needed? $ 10,000 Add text holders
Integration with database? $ 15,000 Add text holders
Need the app work on another platform
(e.g., Android)?
$ 20,000 Add text holders
Total 1 year cost $ 169,500
Cumulative 2 year costs
(year 1 + salary + updates)
$ 257,000
Hours Cost Per Hour Estimate Notes
Description
23. Enterprise Mobility Stack
23
Professional Services Solution Design Add text here Network Integration
Applications Personal & Productivity Applications Add text here
Mobility Platform Management
Mobile Apps Management Add text here User Support
Add text here Telecom Expense Management Add text here
Devices Phones/ smartphones Add text here Dongles/ Hubs Add text here
Enterprise Network Services VPN & Remote Access Add text here Virtualization
Mobile Access
Macro Network Connectivity (2G, 3G,
LTE)
Add text here
24. Prefer Agile Methodology Over Waterfall Model
24
Analyze Plan Design Build Test Deploy
Waterfall
Project Timeline
Customer Turnover
Agile
Design
Build
Test
Analytic Plan Deploy
Design
Build
Test
Analytic Plan Deploy
Requirements Changes Technology Innovation
Define the quickest way to
deliver what the customer
wants, and then you develop
it as soon as possible (MVP),
launch it, test it, and if need
be, make subsequent
iterations
Design
Build
Test
Analytic Plan Deploy
25. Your Title Here
25
Determine the first platform you want to build the app on - iOS or Android
Decide whether you want to build your app in-house or if you’re going to use an external agency
Create your product strategy by defining clear use cases based on the customer journey
Define your target audience – who is going to use your app and why?
Define your data points and Key Performance Indicators (KPIs)
Determine if you need a hybrid or a native application
Marketing Strategy
Define the
Single
Product/App
Strategy
26. Choose the Right Product Strategy (Template 1)
26
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
Strategic Theme
Your Text Here
Your Text Here
01
02
03
04
05
06
Product Strategy
Your Text Here
Your Text Here
27. Choose the Right Product Strategy (Template 2)
27
Market Needs
Features & Innovation Corporate Goals
PRODUCT STRATEGY
28. Product/Service Positioning
28
What is it Description of the product
Market Category The market that you compete in
Primary differentiation Attributes which sets you apart
Target segment The market for targeting
Competitive alternatives If customers are not using your product, then what are they using
Key benefit Biggest benefit that the target market derives from your offering
Product Name
Explain how you are
going to position your
product among your
target customers
29. Target Audience
29
Region Age Lifestyle Brand Loyalty
Country Gender Personality Benefits Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income Readiness to buy
Family Size
Geographic Demographic Psychographic Behavioral
With the help of this
slide, you can explain
your audience about
your target customers
31. App Metrics Dashboard
31
15% Increased Usage 4.5 App rating
68% Retention Rate
54 New Users
$24 Lifetime Value 4512 Active Users
32. Hybrid vs. Native Application
32
Native App Quick Wins
Native UI allows users to quickly
learn the app
Easy to discover in app stores
(Apple’s App Store, Play Store)
Access to device hardware/
software (GPS, location, shake,
calender, etc.)
Better user experience
Hybrid App Quick Wins
Portability (one code base,
multiple platforms)
Access to various hardware/
software capabilities (through
plug- ins)
Cheaper origination costs
Faster (initial) speed to market
Determine if you need
a hybrid or a native
application
33. Determine the First Platform you Want to Build the App on - iOS or Android
33
31%
12%
23%
24%
25%
26%
32%
37%
42%
66%
50%
34%
33%
20%
14%
37%
Lead Platforms
Revenue Potential
App Discovery
Documentation & Support
Development Environment
Ease of Learning
Low Cost Development
User Base
34. 34
14%
21%
17%
19%
18%
11%
$50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over
1M
I don't Know
In-house Application Cost: $350K
External Agency Cost: $350K
This would be helpful
in determining Should
you outsource the
development of your
application or should
you hire more people?
In-house Application vs External Agency
35. Marketing Strategy
35
Conversion
Awareness Consideration Loyalty
Engagement
How the company’s
presence is on the
mobile channel
How the company uses
mobile tools to attract
users attention
How these mobile tools
facilitate information
about specific products &
services
How the buying process
is implemented
How the company leverages
mobile tools in order to create
recurrent customers
36. Marketing Plan
36
Month 1
Advert features on sports & celebrity magazines Search Engine Optimization
Month 2
Online Reviews Large scale promotion (Neighbours by numbers)
Month 3
Radio Jingles Advert features on sports & celebrity magazines
Month 4
Press release/ Online campaign Emails & SMS campaigns
Month 5
Online reviews Large scale promotion (Neighbours by numbers)
Month 6
Search Engine Optimization Emails, SMS & Online campaign
Mention the month
wise marketing
strategy that will be
used to promote the
product.
37. Launch Planning: Key Steps & Tools
37
Step Purpose Sample Tools
Product Positioning Analysis
Carve out & articulate your new products niche within
the larger category
› Product Placement worksheet
› Customer segment profiling template
Volume Protection Analysis
Forecast & plan for production requirements
immediately following launch
› Demand forecasting interview template
› Volume projection guidelines
Distribution Analysis
Identify optimal distribution channels for taking your
product to market
› Distribution planning checklist
› Channel partner evaluation scorecard
Budget Analysis
Allocate resources to support the new products launch;
set deadlines for taking the product to market
› Marketing budget planning template
Here are some of the
key steps that are a
part of launch
planning. State your
purpose and sample
tools to be used in
front of each step
38. Typical Product Launch Marketing Process
38
› Traditional media plan
› Social media plan
› Outreach plan for press/ bloggers
› Advance outreach
› Create brand assets for launch (video,
images, written content)
› Sales/ partner training
› Traditional media
› Social media
› PR & blogger outreach
› Launch event
› In-store display
› Measure impact
› Sustain buzz & conversation
› Testimonials & reviews
› Case studies or success stories
Buzz Launch Momentum
39. Phase 1 Tactics: Buzz
39
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen
› Email Marketing
› FAQ prepared
› ABC Training
› Inside Sales Training
› Website updated
› Identify the channels for proper
targeting of relevant audience
› Deploy responsibilities to
individuals for successfully
managing an awareness
program
› Inform your existing customers
about your new products
› Customer Referral programs
› Online marketing programs
› Special discount for existing
customer base
› Online Marketing programs with
relevant channels
› Social Media
› Trade Shows
› Conferences
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This is the 1st step to
create a buzz about
your product/service in
the market. We have
classified it into 5 key
segments where
different tactics will be
used.
40. Phase 2 Tactics: Launch
40
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen
› Key offers for partners & key
stakeholders
› Sales Training
› Branding Activities like designing
logo, taglines
› Channel Presentation
› Customer Presentation
› Press releases
› Competitive Buyback Program
› Beta Customer Referral
› Online Marketing programs with
relevant channels
› Social Media
› New offers to customers
› Direct mail promotion
› Trade Shows
› Conferences
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This is the 2nd step to
create a buzz about
your product/service in
the market. We have
classified it into 5 key
segments where
different tactics will be
used.
41. Phase 3 Tactics: Momentum
41
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW & WHY Awareness & Demand Generation Focused on Retention Focused on Demand Gen Focused on Awareness/ Lead Gen
› Continued Trainings
› Internal emails
› Try & Buy programs
› Customer Presentation
› Channel Presentation
› Incentive programs
› Online Marketing Program
› Competitive Buyback Program
› Customer Referral
› Identify key clients
› Online Marketing programs with
relevant channels
› Social Media
› New offers to customers
› Exhibitions
› Direct mail promotion
› Trade Shows
› Conferences
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This is the 3rd step to
create a buzz about
your product/service in
the market. We have
classified it into 5 key
segments where
different tactics will be
used.
42. Lead Generation Activities
42
Road show with
Tech Partners
Trade Shows
Magazine
Advertisement
Direct Mail
Promotion
Conferences
Nurturing
Campaign
Target Database
Acquisition
Other Online
Marketing Programs
Mention some lead
generation activities
that will be helpful in
business development
45. Product Management Implementation Strategy
45
Define your Minimum Viable Product
Define and enforce your non-functional requirements
Define your testing strategy
Define the tools you will need to manage your application successfully
Production-ready and post-production support
46. Minimum Viable Product
46
Feature Description Must/ Should/ Nice
Login/ Authentication
As a user I would like to be able to sign up/
login into the app
Must
Profile
As a user I should be able to access & change
my personal information & account preferences
Must/ Should
Feature 3 Description 3 Should
Feature 4 Description 4 Nice to have
Guidelines: The next step is to take
each and every one of these features
and rank them based on a very simple
algorithm: 'must', 'should' and 'nice' to
have features. In other words, out of the
100 features identified you can
certainly launch the app with a subset
of features and have other features
prioritized after the first launch, with
more to come later down the road
47. Define and Enforce your Non-Functional Requirements
47
Mobile
Speed
Average
› 2.2s FCP
› 2.4s DCL
Desktop
Optimization
Good
› 80/100
Identify score for each page as
well as optimization strategies
that many developers disregard
and in doing so cause additive
problems to their mobile apps
48. Define your Testing Strategy
48
1Planning
› User profile
› Device Selection
Definition
› Type of test
› Types of Processes
2
Execution
› Managing Devices
› Remote Access
› Conditioning
3
Automation
› Type of Automation
› Coverage Scope
4
Optimization
› Post Release Support
› Identifying Defects
› End user feedback
5
Testing Strategy
Typically, your test plan should
include:
Feature to be tested
What’s in scope
What’s out of scope
Test case: e.g., tap on the search bar,
enter 'media', tap 'show results'
Expected outcome
iOS/Android OST version for which
this is tested and passed/failed
49. Production-ready and Post-Production Support (Slide 1/2)
49
How will the app be tested once in
production (sanity check)?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
01
How will any issues/defects be
logged, tracked, and fixed?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
02
50. Production-ready and Post-Production Support (Slide 2/2)
50
Do you have version control of the
app?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
02
Do you have a roll-back plan in case
all hell breaks loose and the app
needs to be reverted?
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
01
53. Our Mission Vision for Mobile Marketing
53
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Goal
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Mission
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Vision
54. Comparison for Mobile Marketing
54
60%
Male
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40%
Female
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and capture your audience's attention.
55. Pie Chart Template for Mobile Marketing
55
40%
Product 01
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changes automatically based on data.
Just left click on it and select “Edit Data”.
60%
Product 02
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changes automatically based on data.
Just left click on it and select “Edit Data”.
80%
Product 03
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
56. Circular Diagram for Mobile Marketing
56
03
06
04
01
02
05
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57. Bar Chart for Mobile Marketing
57
0 10 20 30 40 50 60 70 80 90 100
FY '17
FY '18
FY '19
In Sales
In
Years
Product 02
Product 01
58. Roadmap for Mobile Marketing
58
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59. Timeline for Mobile Marketing
59
2017
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2018
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2019
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2020
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60. 30 60 90 Days Plan for Mobile Marketing
60
Days
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30
Days
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60
Days
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needs and capture your
audience's attention.
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90
61. 61
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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