Social Media Overview with the UNL OLLI program
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This document provides an overview of social media and Google Docs presented by Tyler Thomas of University Communications at UNL. It discusses UNL's social media objectives of student recruitment and retention, enhancing reputation, and boosting research. The target audiences of social media are current students, prospective students, faculty, staff and alumni. Popular social media channels mentioned are Facebook, Twitter, Instagram, YouTube and Pinterest. The document provides examples of content for each channel and explains how Google Drive and Google Docs can be used for file storage, collaboration and accessing documents from any device.
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Social Media Overview with the UNL OLLI program
- 1. The Social Media Landscape & Google Docs Overview Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.edu August 14, 2013
- 3. @UNLincoln UNL Social Media Objective • Our social media activities support the University efforts of growing student recruitment and retention, enhancing reputation and boosting research. 3
- 4. @UNLincoln Target Audiences • Current Students • Prospective Students • Faculty & Staff • Alumni 4
- 5. @UNLincoln Social Channels 5 Facebook Twitter Instagram YouTube Pinterest
- 6. @UNLincoln Types of Content • Posting news, announcements & communicating general updates • Notifying target audiences of events & campus happenings • Highlighting student, staff, faculty & alumni • Engagement through asking & answering questions • Text, Links, Photos, Videos 6
- 7. @UNLincoln Content Examples: Facebook Posts 7
- 8. @UNLincoln Content Examples: Instagram Photos 8 19 likes
- 9. @UNLincoln Content Examples: YouTube Videos 9 232 views 9 countries and 23 states 160 views 13 countries and 20 states 288 views 17 countries and 25 states 605 views 23 countries and 25 states
- 10. @UNLincoln Content Examples: Pinterest Boards 10
- 11. @UNLincoln Social Media for OLLI • A tactic to: – Share news, highlights & updates – Promote events – Promote new courses or courses that still have seats available – Share photos and videos from classes and events – Spotlight members, faculty & staff – Connect with members in a new space & further build a community 11
- 12. @UNLincoln Content Examples: Other OLLI Groups 12 NEWS EVENTS MEMBERS COURSE CONTENT SNEAK PEEK HIGHLIGHT COURSES
- 13. @UNLincoln Other OLLI Groups on Facebook • OLLI National Resource Center • Saginaw Valley State College • University of Oregon • University of Illinois • University of Alabama in Huntsville • University of Cincinnati • Penn State 13
- 14. @UNLincoln Google Drive Overview • Web Based Tool that allows you to: – Access Anywhere – Store Files Safely – Collaborate with Google Docs • What you need: – Gmail Account 14
- 15. @UNLincoln Google Docs 15 DOCS keeps everything and everyone on the same page. Add artichokes to a shared shopping list, or put the finishing touches on your business plan from the lobby before the meeting, right from your mobile device. SHEETS is more than just columns and rows. Don't just make a spreadsheet; share it to collaborate and stay organized together. Track your fitness plan, do fancy financial calculations with your team, or manage your fantasy league stats. SLIDES is good for shiny 6-pagers or 600 page snoozefests. Not only does it have everything you need to pull together an awesome presentation but you'll never have to hit "save" again.
- 16. @UNLincoln 16 Connect With Us: @UNLincoln, #UNL