with Stephen Potter, VP Business Development and Caitlin Anderson, Graphic Designer & Web Developer, D3, Inc.

1. How a Portal Based Platform Makes
Your Marketing Campaign Work Harder
September 16th, 2015

2. D3 Introductions
• Stephen Potter
VP Business Development
• Caitlin Anderson
Graphic Designer & Web Developer
Dedicated Professionals with Cross-Functional Expertise
D3, Inc. is a multi-channel communications company offering services that support offline and online
marketing. D3 helps marketers and organizations execute their contact needs with direct mail, print,
digital, campaign management, automation and reporting, while also providing clients with faster time to
market, improved ROI, and D3-designed and secure program management toolsets client control.

3. Presentation Topics
Our presentation will include the following topics:
• Marketing Automation Capabilities &
Benefits
• Multi-Channel Campaigns
• Multi-Channel Campaign Demonstration

4. Marketing Automation
There are nearly 11 times more B2B organizations using marketing
automation now than in 2011.1
1 SiriusDecisions “B-to-B Marketing Automation Study” (2014)
2 The Lenskold and Pedowitz Groups “2013 Lead Generation Marketing Effectiveness Study”
(2013)
3 Gleanster “2013 Marketing Automation Benchmark” (2013)
63%
of companies that are outgrowing their competitors use marketing
automation. 2
79%
of top-performing companies have been using marketing
automation
for more than 2 years.
3

5. Marketing Automation
What is Marketing Automation?
“Marketing automation forms the backbone for configuring nurture marketing campaigns across
channels and managing communications based on prospect engagement. It’s also one of the only
ways marketers can actually start to attribute marketing spend to closed sales.” - Gleanster 3
DIRECT MAIL
MARKETING
NURTURE
MARKETING
LEAD SCORING
EMAIL MARKETING
WEB TRACKING
CAMPAIGN
TRACKING
SMS & VOICE MESSAGING
PRINT

6. Marketing Automation
Capabilities
• Lead Nurturing & Scoring
• Segmentation
• Reporting & Analytics
• Campaign & Lead Management
• Email Marketing
• Social Media Marketing
• Drip Marketing
• Inbound Marketing
• CRM Integration
• Increased Lead Generation
• Better Prospect/Lead Insight
• Increase Campaign Efficiency
• Enhanced lead scoring, nurturing &
distribution
process
• Improved Lead Quality
Benefits

7. Multi-Channel Marketing Campaigns
Marrying Direct Mail & Digital Marketing into a Multi-Channel Campaign
4 PitneyBowes Survey (2011)
5 Aberdeen “July 2012 Customer Experience Management” (2012)
6 MarketingSherpa “B2B Marketing Benchmark Report” (2012)
• 76% of small business say their ideal marketing strategy encompasses a combination of
both print and
digital communication.4
• Businesses who engaged in a multi-channel campaign strategy saw growth across the
board, such as: 5
o 6.8% increase in customer retention
o 5.1% increase in customer lifetime value
o 4.0% increase in customer satisfaction
• Adding direct mail to your digital campaign enhances your brand’s credibility
• 56% of customers find print marketing to be the most trustworthy type of marketing.6

8. Multi-Channel Marketing Campaigns
How Do You Marry Direct Mail & Digital Marketing?
• With a marketing automation platform, trigger digital actions based on direct mail delivery
by planning
specific drop dates with a postal carrier.
• QR codes, personalized URLs (PURLs), and NFC chips connect your direct mail to the
digital space, and track activity generated by your direct mail.

9. eSynergy® from D3, Inc.
D3, Inc. uses eSynergy® to execute multi-channel marketing campaigns
eSynergy® is D3, Inc.’s proprietary digital marketing and workflow automation platform. This platform
allows the creation and execution of all channel communications (direct mail, email, social media, web
and mobile). Because both traditional and digital channels are integrated, D3 is able to collect data on
all aspects of a campaign, which in turn, provides better business intelligence and more relevant
content for the end-user.

10. eSynergy® Multi-Channel Campaign Demo
Retail Loyalty Campaign (Soirée)
Communication Channels:
• Direct Mail
• Email
• Microsite (PURL)
• SMS Text Message
• Social Sharing (Facebook & Twitter)

11. Retail Loyalty Campaign Demo (Soirée)
Direct Mail

12. Retail Loyalty Campaign Demo (Soirée)
Email 1

13. Retail Loyalty Campaign Demo (Soirée)
Microsite (PURL)

14. Retail Loyalty Campaign Demo (Soirée)
Email 2

15. Retail Loyalty Campaign Demo (Soirée)
SMS Text Message

16. For more information and specific questions about D3, Inc. please
contact:
Stephen Potter
VP of Business Development
Office: 508.281.7800
Cell: 781.808.6329
Email: stephen.potter@d3-inc.com