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How to Use Marketing Automation to Convert More Leads to Sales

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Know about How to Use Marketing Automation to Convert More Leads to Sales. Gain insights from the webinar led by David Fallarme, Head of Marketing, SEA & India, HubSpot

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How to Use Marketing Automation to Convert More Leads to Sales

  1. 1. How To Use Marketing Automation To Convert More Leads to Sales David Fallarme Marketing @ HubSpot
  2. 2. We’ve all been exposed to crappy marketing automation
  3. 3. How to build an awesome marketing automation system
  4. 4. MARKETING 44,000+ CUSTOMERS SALES CRM
  5. 5. Marketing Automation 101 1 2 3 4
  6. 6. But before all of that, you need leads!
  7. 7. Marketing automation only works when you have a database
  8. 8. Question: how do you get leads?
  9. 9. Who are your Personas? Free tool: Make My Persona Give them names, flesh out their details
  10. 10. Ebooks & Resources hubspot.com/resources
  11. 11. Free Tools & Microsites website.grader.com
  12. 12. Now that you have more leads…
  13. 13. Marketing Automation 101 1 2 3 4
  14. 14. Marketing Automation 101 Segment your leads1 2 3 4
  15. 15. Define your segments Buyer’s journey? Different personas? Ebooks viewed?
  16. 16. There are many ways to segment your audience!
  17. 17. Marketing Automation 101 Segment your leads Show them the right content 1 2 3 4
  18. 18. Treat people differently based on segments!
  19. 19. Use Workflows A workflow is series of automated actions that you can trigger to occur based on a person's behaviors or contact information
  20. 20. Create relevant content for your segments Different segments may be looking for different types of content. Avoid a “one size fits all” approach
  21. 21. Nurture with relevant content
  22. 22. Customize CTAs Change your website’s content based on your relationship with the segment; show them a relevant Call To Action Read Blog Talk to Sales
  23. 23. Marketing Automation 101 Segment your leads Show them the right content Set up triggers 1 2 3 4
  24. 24. Increase conversions with perfect timing
  25. 25. Webpages visited If Lead visits Page X, notify Sales
  26. 26. Social media If Lead mentions us, notify Sales? If Lead mentions us, send email? @HubSpot @HubSpot
  27. 27. (a quick story)
  28. 28. Marketing Automation 101 Segment your leads Show them the right content Set up triggers Measure results 1 2 3 4
  29. 29. How do you know if your automation programs are working?
  30. 30. Measure workflow performance
  31. 31. Has your funnel improved?
  32. 32. Time spent on strategy? Team can add more value?
  33. 33. Recap
  34. 34. Marketing Automation 101 Segment your leads Show them the right content Set up triggers Measure results 1 2 3 4
  35. 35. Questions? academy.hubspot.com

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