This document discusses digital marketing. It begins by defining digital marketing as using electronic devices like computers and phones to promote a business online and offline. It then lists reasons to use digital marketing like people searching online before purchases and high engagement on digital platforms. The document outlines different types of digital marketing like SEO, social media marketing, paid advertising, and email marketing. It also discusses career opportunities in digital marketing and tools used like Google Ads, Analytics, and social media platforms.

1.  What is digital marketing
 Why use digital marketing
 Career opportunities
presented by
Divya vaykar
divyavaykar@gmail.com
Blogger / content writer
Introduction To Digital Marketing

2. What is Digital Marketing ?
Digital Marketing
Digital marketing is a technique that
makes use of electronic devices like desktop ,
laptops ,phones, tabs etc.
promoting your business offline/online

3. Why Digital Marketing
• 85% search before purchase
• 89% Users purchase on reviews
• 150 times people check their phone a day
• 96% have Mobile phone
• 600 cr Search queries per day in Google
• 86% Uses mobile as soon as wake up

4. Tradition VS Digital Media
Metric Paper
Advertisement
Digital Media
Reach
(Watch ads )
Low Millions/ Billions
Target audience Low Very high
Engagement zero Very high
Price very expensive Very low
ROI No Guarantee High returns

5. Digital Marketing
INBOUND MARKETING
• Un paid(organic) / paid
• SEO
• SMM/SSO
• PPC
• Content marketing
• Email
• Afflicted marketing
OUT BOUND MARKETING
• SMS /MMS
• TV ads
• Digital holding

6. DIGITAL MARKETING
WEBSITE
SEO
PAID
MARKETING
ONLINE
REPUTATION
MGT
E MAIL
MARKETING
DIGITAL
ANALYTICSSOCIAL MEDIA

7. SEO CYCLE
SEO
Keyword
research
Link
building
On site
changes
Competitor
analysis
Reporting

8. Advantages of Digital Marketing
• Reach large audience
• Target right audience
• Cost effective
• High Return over investment
• scale the business very fast

9. Ad formats
• Text ads/search ads
• Images ads
• Video ads
• Shopping ads / Merchant centre ads
• Call only apps
• Apps /content ads

10. Ad extensions
• site link extension
• Call out extension
• Call extension
• Message extension
• Review extension
• App extension
• Price extension
• Location extension

11. Search Engine
• Google
• Bing
• Yahoo
• Ask .com
• Alo.com
• Baidu
• Wolframalpha
• Duck DuckGo

12. Google ad words
• Pay per click
• Shopping ads
• Display ads
• Remarketing ads
• Video ads
• Mobile ads

13. Key word per line
• Board Match
Eg: Digital marketing college courses
• Phrase Match
Eg: ‘’ Digital marketing college courses “
• Exact Match
Eg: ( Digital marketing college courses )
• Board Match modifier
Eg: + Digital + marketing +college + courses
• Negative Match
Eg: - free, -Material, -Books, -software , book let
etc

14. Google tools
• Google ad words
• Google analytics
• Google merchant centre
• My client centre
• Google maps
• Google Trends
• Google business
• Google console

15. Quality score
• The key word
• Particular landing page
• Ranked scale 1-10
• Devices
• Page insights
• Ad relevance
• other factors like 205 +

16. Website components
• Domain name
http://www.abc.com https
TLD www.digitalcollege.in
SLD www.digitalcollege.co.in
• Hosting server
shared hosting
virtual private server
Dedicated server
Data centre
• Site with interlined pages

17. Web Development
• Word press is design your website
• word press has posts , pages comments etc .
• Theme
• content
• Plug-in
I themes security
up draft plus
Sumome

18. ROLES IN DIGITAL MARKETING
• Performance Marketer
• Social media Manger
• SEO & content Marketer
• Marketing tech & automation
• Marketing analytics
• Web Developer / Designer
• Digital Director/Head of Digital

19. • Ad words fundamentals (100m )
• Ad words display (100 m)
• Ad words search advertisement (100 m)
• Display advertisement (100 M)
• Video advertisement (74 M)
• Shopping advertisement ( 63M)
• Mobile advertisement (70 M )
For more details
https://academy.exceedlms.com/student/catalog