The hospitality industry is flourishing and today the customer has several options to explore. In such cases, how to compete with the best of the hotels. How to attract the corporate tourists and the travelers who are exploring your city. Our following presentations helps you understand how you top the game in the hospitality industry using the digital marketing strategies like the Search engine optimization(SEO), Search engine marketing(SEM),Online reputation management(ORM), Social media marketing(SMM), Email targeting and attract qualified customers who are looking for the best hotels in the local areas.

1. Digital Marketing
For
Hotel Industry
by:-
BenErg Software
Solutions

2. Traditional Advertising does not have that much power anymore in a world where multi
channel digital marketing is increasing by as much as 137% backed by an even awesome
500% increase in brans using multiple digital marketing channels.
72% of Consumers are already connecting with brand through their various Digital Marketing
channels and activities.

3. Importance of Digital Marketing for Hotel
Industry
1. It connects you with consumers on the internet
2. It generate Higher Conversion Rate
3. Digital Marketing saves you money
4. It enables real time customer service
5. It connects you with the mobile consumer
6. It helps generate higher conversion rate
7. It Delivers high ROI from your campaigns

4. About BenErg
▪ Globally established
company with Industry
experts
▪ 5+ years experience in
Digital Marketing &
Advertising industry
▪ Works with 20+ industry
domains or sectors across
India, UAE, USA market.
Approximately 81% of people
search the internet before
making a purchasing decision.
We ensure you get founded by
those relevant audiences when
they browse online.

5. Why BenErg Software Solutions
▪ Performance based company focused on results
▪ Customized services and solutions for each client
▪ Users search tools to track competitors marketing strategy
▪ Accountable, confidential & ethical company
▪ Affordable pricing for any size business
▪ Talented designers & marketing experts

6. Email
Marketing
SEM
ORM
Social
Media
SEO
Responsive
Website
Mobile
Application

7. Why SEO
SEO helps reach your
targeted audiences from
around the globe who are
looking for
relevant
information about
your product & services.
With SEO, you’ll appear in
the organic results and
get the majority of clicks
for most searches.
Organic Search Results
Search Engine Ranking
Quality Backlinks

8. BenErg’s search engine optimization is crucial to the success of our
client’s website by
Better Click Through Rate (CTR) than traditional
advertising
Branding benefits for client in terms of
recommendations and high referral traffic
Position ownership: Lower maintenance in
achieving the organic position which benefits in
longer run

9. SEO Performance
1. BenErg employs “Performance SEO” in order to track, analyze and reach to the results in
real time.
2. BenErg’s advanced technological methods and creative Search Engine Optimization
techniques will generate quality traffic to the clients.
3. Based on our deep understanding of user flow, we work clients to define goals and funnel
traffic to goal completion.
4. Classic SEO methods such as content optimization and keywords research increase organic
search traffic from search engines. Technological methods will funnel visitors to targeted
pages.

10. Our SEO Process
1. Keyword List is the first step is to identify the actual words your prospects are typing into
Google (and the other search engines).
1. On Page is a technique of SEO in which we optimize the website based on the parameters and
aspects suggested by search engines in order to make the website SEO and user friendly
1. Off page SEO refers to techniques that can be used to improve the position of a web site in the
search engine results page (SERPs). Many people associate off-page SEO with link building but it
is not only that. It also includes Content Sharing and Marketing.

11. SEO Process
Keyword Research
On-Page Optimization
Off-page Optimization

12. Why
Search
Engine
Marketing
(PPC)
● Over 2 trillion search queries annually
● Search impacts all areas of Marketing
● Not so expensive but strategic
● PPC vs Organic

13. SEM Process
1. Keyword Research
2. Ad-group, Ad-copies &
Campaign Creation
3. Landing Page Creation &
Optimization
4. Geographic Targeting
5. Bid Management
6. Conversion Setup and
Tracking
7. Analytics Performance

14. Search Engine Marketing for your Business
● Generate Website visitors to your website uptime,
When your website has exposure to different search
engines, you are departing to get website visitor every
hour, everyday.
● It grabs the attention of your audience at the right
time
● It’s easy and quick to implement
● It’s measurable
● It helps raise brand awareness

15. Social Media Deliverables
● BenErg proposes an end-to-end approach, with a clear short term and long term objectives
● All social properties are customized according to its branding guidelines, and in the light of
achieving user engagement.
● Dynamic content and campaign strategy, driven by metrics of user behaviour in the social
channels.
● Creating a series of strong social channels to communicate with its Target Group, and hence
achieve substantial business growth

16. Event Ideation and Implementation
Strong Integrated Marketing
Communication
Optimized Customer Connect
Social Media Deliverables

17. Social Media Deliverables

18. You Can Visit www.benergdigimark.com/ to know
more About us.