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Social Media Marketing Careers

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Digital Vidya
Digital Vidya

Care about building career in Social Media Marketing? You will find this presentation originally presented for TechGig community relevant and useful. For more details about Digital Vidya's Digital Marketing training programs, check out http://www.digitalvidya.com

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Building Career in Social Media #TechGig  |  @PradeepChopra   www.digitalvidya.com
Agenda •  •  •  •  •  Orientation to Digital Marketing Why Social Media? Career Opportunities in Social Media Social Media Resources Q&A www.digitalvidya.com
What is Digital Marketing? www.digitalvidya.com
“The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
SEM  or  PPC   SEO  or  Organic  Search   www.digitalvidya.com
www.digitalvidya.com
Why care about Social Media? www.digitalvidya.com
Customer Acquisition Influence   Lead   Sale   www.digitalvidya.com
“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source:  Flip  the  Funnel   www.digitalvidya.com
Quiz Time! How many users are on Facebook from India? www.digitalvidya.com
No  of  Users  (Million)   Platform Global Facebook 1000+   90+   500+   20+   LinkedIn 225+   20+   Mobile 6800+   860+   Twitter India www.digitalvidya.com
Targe2ng   www.digitalvidya.com
Advanced Targeting: Email/Phone/UID www.digitalvidya.com
Let’s learn through Real Examples www.digitalvidya.com
Over 20% All Sales through Facebook www.digitalvidya.com
25% Revenue through Facebook www.digitalvidya.com
Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
Tweet 2 Order www.digitalvidya.com
QR (Quick Response) Codes www.digitalvidya.com
Car Launch Reveal  the  Name  Contest   1.  150,000  people  parJcipated   2.  35,000+  requests  for  Test   Drives   3.  8000  Cars  booked  in  10  days   www.digitalvidya.com
Table Booking on Facebook www.digitalvidya.com
Indian Taxi Driver on YouTube www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
www.digitalvidya.com
Career Opportunities in Social Media www.digitalvidya.com
www.digitalvidya.com
Social Media Career Title Experience (years) Salary (Rs Lacs PA) Copywriter Specialist 0-2 1-3 1.5 - 3.0 2.0 - 4.0 Community Manager Strategist 2-4 3-5 2.5 - 5.0 4.0 - 8.0 Social Media Head 4-6 6.0 - 12.0 Social Media Developer 1-3 2-6 www.digitalvidya.com
Resources •  •  •  •  •  •  •  Facebook: http://www.facebook.com/digitalvidya Twitter: http://www.twitter.com/MyDigitalVidya http://www.digitalvidya.com/blog/ www.socialsamosa.com www.lighthouseinsights.in www.socialmediatoday.com www.mashable.com www.digitalvidya.com
Thanks for Listening! Let’s continue this conversation… On Social Media @MyDigitalVidya Off Social Media info@digitalvidya.com Serious about career in Social Media? Become CSMMP hTp://www.digitalvidya.com   www.digitalvidya.com

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