dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016 Jasmine Sandler
Agent-cy Online Marketing Services & Case Studies including:
Digital Marketing Strategy Services
Online Marketing Managed Services
Online Brand Development Services
Online Brand Protection Services
Web Design Services
SEO Services
Digital Strategy Training
LinkedIn Sales Training
LinkedIn Marketing Training
Social Media Strategy Training
Social Branding Training
Social Selling Training
SEO Training
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
Agent-cy Online Marketing Services & Digital Marketing Training Programs 2016 Jasmine Sandler
Agent-cy Online Marketing Services & Case Studies including:
Digital Marketing Strategy Services
Online Marketing Managed Services
Online Brand Development Services
Online Brand Protection Services
Web Design Services
SEO Services
Digital Strategy Training
LinkedIn Sales Training
LinkedIn Marketing Training
Social Media Strategy Training
Social Branding Training
Social Selling Training
SEO Training
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Data Enrichment 101: Enhance Your B2B Marketing CampaignsJJ Nguyen
Personalization can be the difference between marketing that actually converts and marketing that falls flat. The more specific and relevant your messaging is to every individual prospect, the more likely that prospect will engage. But few marketers know the secret behind automating that 1:1 personalization at scale: data enrichment.
This webinar explores how you can use Segment, Clearbit, and Customer.io to drive more personalized marketing campaigns.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Techmaza Infotech offers 2 months of Internship programs in Web development and Digital Marketing. This program helps students to learn and do practical wok on our live projects based in Web Development and Search Engine Optimization.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Data Enrichment 101: Enhance Your B2B Marketing CampaignsJJ Nguyen
Personalization can be the difference between marketing that actually converts and marketing that falls flat. The more specific and relevant your messaging is to every individual prospect, the more likely that prospect will engage. But few marketers know the secret behind automating that 1:1 personalization at scale: data enrichment.
This webinar explores how you can use Segment, Clearbit, and Customer.io to drive more personalized marketing campaigns.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Techmaza Infotech offers 2 months of Internship programs in Web development and Digital Marketing. This program helps students to learn and do practical wok on our live projects based in Web Development and Search Engine Optimization.
Web & Links Park - Introduction and Company ProfileWeb & Links Park
With an Aim to Take Your Business to a Higher Orbit of Growth Through Cutting Edge Innovative Services & Marketing Solutions, Web & Links Park Offers a Wide Range of Digital Services Right from SEO, SEM, and SMM to Digital Marketing, Branding, and Design/UX. Stay Tuned to Get Updated on a Variety of News From the Digital Landscape.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
To Brand Company as a Leader in the Industry through brand recognition, logo identification, search engine results, product design and packaging and web 2.0.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
2. About dat Struct
We are an IT and Web consulting company based in Dubai with our
off shore development center in Chennai, Bangalore & Mumbai,
India. We have extensive knowledge and experience in delivering
Web Solutions for various industries.
Our services are focused on Design, Driving Web traffic,
improving conversion, and optimizing
your marketing spend
3. Our Profile
dat Struct follows an onshore-offshore operational model, with full
fledged Offshore Development Centres based in Mumbai, Bangalore and
Chennai, India. Operational since 2003, the Centres have the following
highlights:
• 350+ full time employees
• 100+ clients worldwide
• Modular development teams
• Disaster Recovery enabled
• Clients spread over 7 countries
4. Who are we ?
Web focused technology and back-office services company
350 People
6. Corporate Web Design and Development
We build websites that compete in the online battle for customers. We specialize in custom
websites and web design that are built from a marketing perspective. Our websites are custom
designed to fit your firm's marketing needs.
Corporate Website Features
Company Profile Knowledge Base News Article
Blog
Social Media
8. Ecommerce Website Features
We design custom Ecommerce website for your online store
with the ability to sell your products and services online.
Payment Gateway Shopping cart
Products
Promotions & Offers
Internet Marketing
12. Using our in house crawler (tool), we manage to collect product
related information such as:
•Product Image
•Product Specs
•Attributes
•Accessories
•Reviews
Online Product Catalogue
An Example: 42PT350 42" Plasma TV
Product
Description
(Content)
Specs Attributes Accessories
13. We shall setup the descriptions of your products and services
through a network of our resources, namely:
• Offshore Development Center in Chennai, Bangalore & Mumbai
housing over 350 employees
• Over 50 content writers who are neutral writers
• Graphic artists to showcase and enhance the pictorial elegance of
your products
Additionally, you will be the owner of the
content that has been developed for you
Content Writing
15. Objective - Online Marketing!
Brand
Promotion
Online
Presence
Search Engine
Visibility
More Visitors More Leads More Conversion
What’ll Do?
Outcome!
16. How can we target?
Social Media
SEO
SEM
Brand Visibility
& Engagement
Targeted
Traffic
Targeted Leads /
Conversions
17. Why to Choose Online Marketing?
Internet being the most relied medium for searching/referring
to information.(Internet - 53%, Television - 19%, Friends &
Relatives 17% among all internet users)
Cost effective mode for reaching your customers.
Online marketing has been more effective when measured on
the aspect of product meeting the eyes of an end user
faster and concentrated way.
Your Shop can be open 24 hrs a day, 7 days a week.
The best medium to get a very high ROI with a small fraction of
traditional advertising budgets.
19. Why SEO for Biseha Trading?
Approx 6 Million internet users (Exactly - 5,859,118 Internet users on June
30, 2012) in UAE
Internet penetration rate in UAE is 70.90%
More than 80% of all the websites or products are found via search
engines organically
In search engine results less than 7% go beyond top 20 results.
Thus, It is more essential to making your website at the top of the search
engines Google, Yahoo and Bing, when potential customers look for your
service.
Cost effective channel for reaching your target customers
20. Internet Marketing
We understand that there are various ways to promote your
brand in Internet. But nothing works best other than SEO , SEM and
SMO.
• SEO (Search Engine optimization)
• SEM (Search Engine Marketing or PPC)
• Social Media Optimization.
22. On-Page Content/Catalogue
Optimize Crawling and Indexing Pattern (SEO Technical)
dat Struct SEO
Link Building & Popularity
Performance Management
So, what the Knights can do for you
What dat Struct can do
Online Press Releases
Blogging and Social Media
Its
th
e
“
W
ho
le
Ac
t”
of
Se
ar
ch
M
ar
ke
tin
g
23. Online Marketing/SEO Goals
• Increase online visibility
• # of keywords in Top search visibility zone both in SEO & PPC
• # of brand mentions across internet
• # of sites that talks about you
• Get targeted traffic
• # of visits, # of unique visitors
• # pages/visit, # page views
• Make your new website search engine friendly to rank well in search engines
• % of pages indexed, Organic traffic share, Individual Keyword Rank
• Establish your presence in social media
• # of mentions in the social media space, # of blog comments, # of likes,
#followers, #shares and so on…
• Get more online sales
• # of online purchases
•Conversion rate
•Average order value
25. Blogging & Social Media
“Online Word of Mouth”
Goal: To create brand awareness and a strong online presence
●
Reach More People | Inform Who You Are | Engage with audience | Drive Traffic & Sales
’s Social Media Strategy Could be…
• Blog Set-up
• Blog customization
• Daily Postings
• Comment Management
• Blog Directory
Submission
• RSS Feed Management
• Management & Tracking
• Custom Fan Page
Creation
• Daily Wall Postings
• Facebook Ad-Campaign
• Facebook Store Set-up
• Facebook Notes
• Facebook Performance
Tracking
• Custom Twitter Page
Design
• Daily Tweets
• Twitter Ad-Campaign
• Twitter Performance
Tracking
• Video submission on
video sharing sites like
Youtube, Dailymotion,
MetaCafe, Vimeo, etc with
SEO friendly description
about video.
27. Shopzilla.com
Keyword Categorization
• Generate seed terms from
generic keywords and
mapping them across
categories enabling machine
learning process.
Meta Description Tags:
• Descriptions with 150 to 250
characters
• 5000 till date
Meta tag templates:
• Pre-populated templates
with auto-filler of the
product title. These
templates have generic
cat/sub-cat keywords and
specific long tail keywords
for better visibility in SERP
Case Study
28. 1800flowers.com
Street name harvesting
• A street name is an alternate
name of the product with
which it may be searched by
the shoppers
• 3800 street names
Category descriptions
• SEO-friendly 150 to 200 words
of original content
• 80 category pages
Case Study
29. Largest apparel retailer in US
SEO Reporting
• Weekly SERP monitoring
(56000 keywords across 5
domains)
• Monthly keyword volume
report
• Keyword classification
• Keyword research and
generation
Blog articles:
• Articles with 250 to 350
words
• 800 articles till date
• Maintenance of all GAP
• Coupon blogs
31. Internet Penetration in UAE
UAE Total Population 8.26m (2012)
YEAR Users Population % Pop. Usage Source
2000 735,000 3,750,054 19.6 % ITU
2003 1,110,200 3,750,054 29.6 % ITU
2005 1,300,000 3,750,054 34.7 % EIM
2009 3,558,000 4,798,491 74.1 % TRA
2011 3,777,900 6,975,593 75.9 % ITU
Main source : International Telecommunication Union(ITU)
32. UAE Online shoppers
Involvement with online shopping also increased among women in the UAE, with
40% of respondents accessing the internet for online shopping in 2010, compared to
33% in 201
18%
Source : Master Card Survey
33. Visa Study
The Visa Report has shown that the total B2C (business to consumer) e-Commerce sales in
the UAE have grown to approximately $2 billion in 2010, which adds up to approximately
55% to 60% of the total GCC e-Commerce sales.
Total GCC sales are estimated to be between $3bn and $3.5bn, and are expected to reach
$5bn by the end of 2011
Source : Visa & IMRG
34. • Increase in quality traffic into your Web sites
• Increase in the number of visitors coming to your site through search engines
(Google, Yahoo, Bing etc)
• Increase in your online sales & revenue
Business Benefits Coming To You
• Increase in the brand image of your
organization, products and services
• Conversion of visitors to your Web site
into buyers
• Gaining of popularity among the online
community