Creative & Digital Strategy for Hotels

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How to creating a winning Creative & Digital Strategy for a hotel, chain of hotels or hospitality industry.

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Creative & Digital Strategy for Hotels

  1. 1. Creative & Digital StrategyHospitality Industry
  2. 2. Creating a Holistic Gameplan Digital Strategy Creative Strategy Business Strategy Business, creative and digital strategies should be interlinked so that your communications are constantly creating customer delight! We make sure of that. A presentation by ColourCraft Studio
  3. 3. Our Methodology: Creating Customer Delight Develop Brand Understand the Develop a Develop a Digital Identity & Business Creative Strategy Strategy Content • Understand the • Develop / document a • Develop “a-ha” • Develop an “a-ha” business plan brand identity creatives for all Website Design as per customer touch points SEO best practices • Determine key values • Determine keywords and USPs for content • Develop engaging • Offsite SEO with qualityScope sales / marketing and relevant content • Determine current and • Determine major collateral desired customer touch content • Engaging Social Media points • Develop engaging Management advertising creatives • Targeted Digital Advertising Creative & Digital Brief Brand Identity Document Creatives Digital contentDeliverable Keyword-based Content Website SEO & Ad Reports Social Media Content Monitoring & Reporting A presentation by ColourCraft Studio
  4. 4. Digital Strategy
  5. 5. Most people think a good digital strategy is this… Advertising Website SEO Social Media This approach can be expensive, counter-productive and usually involves rework. A presentation by ColourCraft Studio
  6. 6. Actually a good digital strategy is more like this… Business Plan Advertising Keyword based SEO prescribed Traffic and Offsite SEO Content Website Design Rankings Analysis Mobile Website Social Media The most important factor for a successful digital strategy is relevant and quality content, derived from the business objectives. A presentation by ColourCraft Studio
  7. 7. Search Engine Optimization
  8. 8. Cracking the SEO code Business Plan Advertising Keyword based SEO prescribed Traffic and Offsite SEO Content Website Design Rankings Analysis 1 2 Mobile Website Social Media 3 SEO looks like rocket science but isn’t. It’s simple. Google gives maximum importance to content, then design and then all other things. A presentation by ColourCraft Studio
  9. 9. Here’s an example… Here’s an example of how ONLY quality content and good design led to our client –Waterstones Hotel – achieving high rankings for desired keywords. Please note, we have not done any offsite SEO or online advertising for Waterstones Hotel. A presentation by ColourCraft Studio
  10. 10. Cracking the SEO code Business Plan Advertising Keyword based SEO prescribed Traffic and Offsite SEO Content Website Design Rankings Analysis Mobile Website Social Media Most SEO agencies focus more on “all other things” and less on content and design.This leads to ineffective gimmicks, waste of time and expensive redesign of the website. A presentation by ColourCraft Studio
  11. 11. Cracking the SEO code Business Plan Advertising Keyword based SEO prescribed Traffic and Offsite SEO Content Website Design Rankings Analysis Mobile Website Social MediaEven worse are agencies who promise quick results using tactics like auto and paid linkbuilding, spamming, cloaking, etc. Google can’t be gamed, and every year it improves its algorithm and punishes sites that use unethical SEO by lowering their rankings. A presentation by ColourCraft Studio
  12. 12. Cracking the SEO code Business Plan Advertising Keyword based SEO prescribed Traffic and Offsite SEO Content Website Design Rankings Analysis Mobile Website Social Media Sustainable SEO takes time and requires monitoring, tweaking and innovation. If you are not in it for the long-haul, might as well put your money somewhere else. A presentation by ColourCraft Studio
  13. 13. Cracking the SEO code Industry-specific Google prescribed Quality Content + Awesome Design + SEOIn summary, good SEO uses “industrial strength” content, website design that uses that content effectively and looking at the big picture. SEO doesn’t have to make your website look dull and ugly. At the core, CCS is a design firm. A presentation by ColourCraft Studio
  14. 14. Website Design
  15. 15. Our Approach to Website Design & Development Understand Design Develop Deploy• Capture client brief • Determine keywords • Programming • Browser and bug and create SEO- testing on live server• Understand brand • Onsite SEO in friendly Content identity parallel • Client review and • Design wireframes approval• Understand calls to • Integration with action • Client review and Booking Software • Go live approval• Determine timeline • Client review and approvalWebsite Design Keyword Analysis Beta Website Live WebsiteQuestionnaire SEO-friendly contentProject Scope, Timeline Wireframe Designsand Cost A presentation by ColourCraft Studio
  16. 16. We also design websites for mobile devices A presentation by ColourCraft Studio
  17. 17. Social Media & Advertising
  18. 18. Get Social SEO Content Social Networks Advertising 40 30 % % 30 % Social Media is always part of a larger SEO strategy and content is king here too. But every effective social media strategy requires some advertising. We work with your team to calculate ROI, not just reach and clicks. A presentation by ColourCraft Studio
  19. 19. Successful Social Media Case StudiesOur facebook campaign for Athena School of Management helped the new management institute in Mumbai get 100% admissions for their first batch and 9,000+ fans across India, Nepal and Sri Lanka! A presentation by ColourCraft Studio
  20. 20. Successful Ad Management Case Studies Our facebook campaigns for Bodycraft Spa & Salon in Bangalore have led to a 2% increase in sales revenue and 20% increase in fans. A presentation by ColourCraft Studio
  21. 21. The Waterstones Hotel Case Study
  22. 22. Digital
  23. 23. Waterstones Hotel Website A presentation by ColourCraft Studio
  24. 24. Waterstones Club Website A presentation by ColourCraft Studio
  25. 25. Social Media for Hotel and Club A presentation by ColourCraft Studio
  26. 26. Brand Identity
  27. 27. Primary Logo
  28. 28. Waterstones Bar & Grill Logo
  29. 29. On the Rocks Bar Logo
  30. 30. Typography A presentation by ColourCraft Studio
  31. 31. Primary Mark A presentation by ColourCraft Studio
  32. 32. Stationery A presentation by ColourCraft Studio
  33. 33. Reception & Common Areas
  34. 34. Key Card &Holder A presentation by ColourCraft Studio
  35. 35. Luggage Tags A presentation by ColourCraft Studio
  36. 36. Gift BagsA presentation by ColourCraft Studio
  37. 37. Common AreaSignage A presentation by ColourCraft Studio
  38. 38. Room
  39. 39. Newspaper BagA presentation by ColourCraft Studio
  40. 40. Directory & Mini Office
  41. 41. Mini Bar Menu
  42. 42. Utilities A presentation by ColourCraft Studio
  43. 43. Water Tags A presentation by ColourCraft Studio
  44. 44. Pillow MenuA presentation by ColourCraft Studio
  45. 45. Tea & Coffee TentCard A presentation by ColourCraft Studio
  46. 46. Breakfast Menu A presentation by ColourCraft Studio
  47. 47. Telephone & StationeryA presentation by ColourCraft Studio
  48. 48. Food & Beverage
  49. 49. Coasters A presentation by ColourCraft Studio
  50. 50. Tent Cards A presentation by ColourCraft Studio
  51. 51. Menus A presentation by ColourCraft Studio
  52. 52. Menus A presentation by ColourCraft Studio
  53. 53. Menus A presentation by ColourCraft Studio
  54. 54. Menus A presentation by ColourCraft Studio
  55. 55. Signage A presentation by ColourCraft Studio
  56. 56. Corporate
  57. 57. Hotel Brochure A presentation by ColourCraft Studio
  58. 58. Hotel Brochure A presentation by ColourCraft Studio
  59. 59. Hotel Brochure A presentation by ColourCraft Studio
  60. 60. Hotel Brochure A presentation by ColourCraft Studio
  61. 61. Hotel Brochure A presentation by ColourCraft Studio
  62. 62. BanquetsBrochure
  63. 63. BanquetsBrochure A presentation by ColourCraft Studio
  64. 64. BanquetsBrochure A presentation by ColourCraft Studio
  65. 65. BanquetsBrochure A presentation by ColourCraft Studio
  66. 66. BanquetsBrochure A presentation by ColourCraft Studio
  67. 67. BanquetsBrochure A presentation by ColourCraft Studio
  68. 68. Media Kit A presentation by ColourCraft Studio
  69. 69. Club
  70. 70. Typography A presentation by ColourCraft Studio
  71. 71. Menus A presentation by ColourCraft Studio
  72. 72. Spa Menu A presentation by ColourCraft Studio
  73. 73. Creative & Digital Strategy Chart A presentation by ColourCraft Studio
  74. 74. Contact UsAditi Gandhi, Client ServicingDirect: +91 98205-47490E-mail: aditi@colourcraftstudio.co.in A presentation by ColourCraft Studio

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