Digital marketing consists of online activities used to build and maintain customer relationships. It involves promoting products and services through database-driven online channels like search engine optimization, pay-per-click advertising, social media marketing, and email marketing. These digital marketing strategies provide benefits like putting consumers in control, increasing satisfaction and brand loyalty, and reducing costs. Effectiveness is measured using tools that track metrics like return on investment and traffic from sources including Google Analytics and AdWords.
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
This presentation walks through the history of display advertising and shows the progression of ads technology over the past decade. At the end I provide some suggestion on where you can start advertising with a smaller budget (Under $50K /month)
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
This presentation walks through the history of display advertising and shows the progression of ads technology over the past decade. At the end I provide some suggestion on where you can start advertising with a smaller budget (Under $50K /month)
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital Marketing is promoting conveyed through advanced channels. Channels, for example, web based life, mobile applications, email, web applications, web crawlers, sites, or any new advanced channel.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing for business and career growth digital vidya webinarRIJUTA GHOSH
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
This is from the Business Accelerator Marketing Academy. This cover what factors to consider when assessing your website presence and creating a digital marketing plan.
Media Planning Approach in Employer Branding ContextAnandan Pillai
Media Planning in the context of Recruitment is very typical, given the context of niche demand and supply. This presentation helps one to think about leveraging various digital channels to solve Employer Branding / Recruitment Marketing problem.
The growing need for truck drivers in the United States continues to surpass the number of incoming applications. This shortage is creating separation between small trucking companies with limited resources and their larger competitors.
This talk outlines some new digital marketing techniques that can be used to increase driver applications. Approaching the shortage as a marketing problem helps identify a bridge between the firm's value proposition and the target user through new digital channels.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
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Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Digital Marketing is promoting conveyed through advanced channels. Channels, for example, web based life, mobile applications, email, web applications, web crawlers, sites, or any new advanced channel.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing for business and career growth digital vidya webinarRIJUTA GHOSH
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
This is from the Business Accelerator Marketing Academy. This cover what factors to consider when assessing your website presence and creating a digital marketing plan.
Media Planning Approach in Employer Branding ContextAnandan Pillai
Media Planning in the context of Recruitment is very typical, given the context of niche demand and supply. This presentation helps one to think about leveraging various digital channels to solve Employer Branding / Recruitment Marketing problem.
The growing need for truck drivers in the United States continues to surpass the number of incoming applications. This shortage is creating separation between small trucking companies with limited resources and their larger competitors.
This talk outlines some new digital marketing techniques that can be used to increase driver applications. Approaching the shortage as a marketing problem helps identify a bridge between the firm's value proposition and the target user through new digital channels.
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrollment goals.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
PowerPoint Presentation. Each slide focuses on a different aspect of Digital Marketing. ... Draw from your own knowledge to elaborate the concepts presented (YOU are the marketing experts!) Make note of key vocab items in red.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online
2. Digital Marketing Overview
1 What is Digital Marketing?
2 Why are people going to online?
3 Benefits of Digital Marketing
4 What does Digital Marketing Consist of?
5 Search Engine Optimization (SEO)
6 Pay per Click (PPC) / Search Engine Marketing (SEM)
7 Social Media Marketing (SMM)
8 Digital Marketing Measurement
3. What is Digital Marketing?
Digital Marketing is the process of building and maintaining customer
relationship through online activities. At its heart, digital marketing centers
around the Internet, which has become both a communication vehicle and a
very powerful marketing medium.
Digital Marketing is the practice of
promoting services using database –
driven online channels to reach
consumers in a timely, relevant,
personal and cost-effective manner.
5. Why are people going online?
For information on a new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
Meeting attendants
Business contacts
General information (maybe about us…)
Etc.
6. There are many benefits of the digital marketing
Over traditional marketing *
Puts the consumer in control
Provides convenience
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds our brand
Provides targeted results
It is measurable *
Cost effective *
7. What does the digital marketing consist of?
Key components
Website design (user experience)
Search engine optimization (SEO) *
Pay per click (PPC) *
Social media marketing (SMM) *
Email marketing
Display advertising (banner ads)
Affiliate marketing
Content marketing
Online reputation management (ORM)
8. What is Search Engine Optimization (SEO)?
SEO definition
Search engine optimization (SEO) is the
process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on
search engines.
All major search engines such as Google,
Yahoo and Bing have such results, where web
pages and other content such as videos or
local listings are shown and ranked based on
what the search engine considers most
relevant to users. Payment isn’t involved, as it
is with paid search ads.
10. Advantages of Search Engine Optimization (SEO)?
Your website will be found
Improve our competitive edge
Expand our customer base and target audience
Cost effective
Long term standings
Free traffic
Targeted traffic
Higher sales (ROI)
Global reach
All the results can be measured
Better conversion (sales)
Pull marketing
Increased visibility
Our own 24 hour marketing team and shop front
11. Search Engine Marketing (SEM/PPC)?
PPC definition
Pay per click (PPC) is a type of sponsored online
advertising that is used on a wide range of
websites, including search engines, where the
advertiser only pays if a web user clicks on their
ad. Hence the title, 'pay per click'.
Advertisers place bids on keywords or phrases
that they think their target audience would type in
a search field when they are looking for specific
goods or services.
12. Advantages of Search Engine Marketing (SEM/PPC)?
Very fast
Get targeted visitors within hours (sometimes minutes)
Provides a path for search engine optimization
Can yield highly profitable results
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Content network (Google)
Immediate feedback
No guestimation
Easy implementation
Flexible
13. What is Social Media Marketing? (SMM)
Social media marketing definition
Social media is a medium and the
medium is only a vehicle that
amplifies social behaviour.
The medium is an instrument on
communication, like a newspaper or
a radio, so social media would be a
social instrument of communication.
14. Advantages of Social Media Marketing? (SMM)
Better targeting
High return on investment (ROI)
Does not require specialization or vast technical skills
Increased visibility
Targeted traffic
Content promotion
Helps with PR
Fun way to do business
Ability to go viral
Expedites online brand development
Cost effective (only time and effort)
Market research (what are your customers talking about?)
Create relationships with your customers
Campaigns has the ability to drive huge amounts of traffic
Supports traditional and other digital marketing campaigns
15. Digital Marketing Measurement
Calculation
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate our ROI and to measure the
effectiveness of our digital marketing campaign.
ROI tools
Google analytics
Google webmasters tools
Basic google search
Google adwords
Social media monitoring tools
Sentiment analysis tools