- Digital marketing is the process of building and maintaining customer relationships through online activities like websites, social media, etc. to facilitate the exchange of products and services.
- Key components of digital marketing include search engine optimization (SEO), pay per click (PPC) advertising, and social media marketing (SMM).
- Digital marketing allows companies to target the right audience, engage customers online, and measure the results of their campaigns in a cost-effective manner.
Digital Marketing Course Week 8: Online AdvertisingAyca Turhan
Eighth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Online Advertising
Display Advertising
Video Advertising
Social Media Advertising
Ad Optimization
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Digital Marketing Course Week 5: Content MarketingAyca Turhan
Fifth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Content Marketing
Video Marketing
Influencer Marketing
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 10: Mobile Marketing & GamificationAyca Turhan
Tenth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Mobile Marketing
Gamification
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 8: Online AdvertisingAyca Turhan
Eighth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Online Advertising
Display Advertising
Video Advertising
Social Media Advertising
Ad Optimization
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Digital Marketing Course Week 5: Content MarketingAyca Turhan
Fifth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Content Marketing
Video Marketing
Influencer Marketing
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 10: Mobile Marketing & GamificationAyca Turhan
Tenth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Mobile Marketing
Gamification
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
April 2016 Inbound Lunch Bunch-Digital Advertising to Attract New CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
CareerEd (India) Guide to Digital marketing careers in IndiaCareerEd India
Get a quick and complete review of Digital Marketing and Career prospects in India. You will learn the following in the presentation:
1. Digital Marketing Overview
2. History of Digital Marketing
3. Digital vs. Traditional Marketing
4. Digital Marketing Success Formula
5. Strategy, Skills and Benefits
6. Career Opportunities & Growth
7. Future Scope and Limitation
Visit us at http://www.careered.in
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
July 2018 Digital Marketing Roundtable: Keeping Up With DigitalMichael Jurkowski
It is an undeniable fact that technology has and is continually changing the way we do business. However, sometimes as marketers we fail to realize just how much and how often technology is changing and find our strategies and tactics falling behind. We’ll discuss the most recent updates in digital marketing channels, from new Google Algorithm changes effecting your SEO potential to programmatic ad planning and buying to take your digital ads to the next level. Come learn, share, and grow with us at the next Digital Marketing Roundtable event.
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Looking for Digital Marketing Agency for your Business?
Starting from website designing and development to the entire marketing strategy, iBraine is a one-stop solution for all the requirements.
An official Google Partner agency with core experience of over 10 years.
For more details, visit our website & we will be happy to help you.
April 2016 Inbound Lunch Bunch-Digital Advertising to Attract New CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
CareerEd (India) Guide to Digital marketing careers in IndiaCareerEd India
Get a quick and complete review of Digital Marketing and Career prospects in India. You will learn the following in the presentation:
1. Digital Marketing Overview
2. History of Digital Marketing
3. Digital vs. Traditional Marketing
4. Digital Marketing Success Formula
5. Strategy, Skills and Benefits
6. Career Opportunities & Growth
7. Future Scope and Limitation
Visit us at http://www.careered.in
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
Digital marketing - An Emerging Career OptionEduFairLive
Are you passionate about technology and the increasing impact it has on people's lives everyday? Do you feel creativity is one of your strengths? Do you believe in the potential of Internet as a new medium of communication? Would you rather have an exciting career rather than a traditional marketing job? Well, a career in Digital Marketing may be the right one for you.
Listen to the Interview with Jamshed.V.Rajan, Country Head, Nimbuzz (Naspers Group) who shares his experience and opportunities in Digital Marketing arena.
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
July 2018 Digital Marketing Roundtable: Keeping Up With DigitalMichael Jurkowski
It is an undeniable fact that technology has and is continually changing the way we do business. However, sometimes as marketers we fail to realize just how much and how often technology is changing and find our strategies and tactics falling behind. We’ll discuss the most recent updates in digital marketing channels, from new Google Algorithm changes effecting your SEO potential to programmatic ad planning and buying to take your digital ads to the next level. Come learn, share, and grow with us at the next Digital Marketing Roundtable event.
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-3 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. Agenda
• What is digital marketing?
• Pay per click (PPC)
• How digital marketing evolved
• Why are people going online?
• What does digital marketing consist of?
• Search engine optimization (SEO)
• Benefits of digital marketing
• Social media Marketing (SMM)
• Digital marketing measurement
3. INTRODUCTION
• What is digital marketing?
“Digital marketing” is the process of building and maintaining customer relationships
through online activities to facilitate the exchange of ideas, products, and services that
satisfy the goals of both parties.
4. WHY ARE PEOPLE GOING ONLINE?
• For information on a new product, service or location
• If they have a question
• If they are looking for help
• If they want more information on certain individuals or organizations
• Meeting attendants
• Business contacts
• General information (maybe about you…)
• New employees
• Available jobs
• Etc.
With the constant growth of the web, and more people getting connected every day, digital marketing
has become a necessity for many organizations. This also includes small businesses that wants to
trade online and make a name for themselves on the web.
5. BENEFITS OF DIGITAL MARKETING
Over traditional marketing *
• Puts the consumer in control
• Provides convenience
• Increases satisfaction
• Drives brand loyalty
• Reduces the selling cycle
• Reduces the cost of sales
• Builds your brand
• Provides targeted results
• It is measurable *
• Cost effective *
6. KEY COMPONENTS OF DIGITAL
MARKETING
• Website design (user experience)
• Search engine optimization (SEO) *
• Pay per click (PPC) *
• Social media marketing (SMM) *
• Email marketing
• Display advertising (banner ads)
• Affiliate marketing
• Content marketing
• Online reputation management (ORM)
7. DIGITAL MARKETING OBJECTIVES
One way to make sure you are found on the web is with an optimized
digital marketing strategy. Most digital marketing strategies and
campaigns have following 5 objectives.
• Reaching the right audience
• To engage with your audience
• To motivate your audience to take action
• Efficient spending on your campaign
• Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing leads from
customers that are searching on the Internet for answers
9. SEARCH ENGINE OPTIMIZATION
(SEO)
SEO definition
Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” listings on search engines.
All major search engines such as Google, Yahoo and Bing have such results, where web
pages and other content such as videos or local listings are shown and ranked based on
what the search engine considers most relevant to users. Payment isn’t involved, as it is with
paid search ads.
Advantages of search engine optimization (SEO):
• Your website will be found
• Improve your competitive edge
• Expand your customer base and target audience
• Cost effective
• Long term standings
• Free traffic
• Targeted traffic
10. BASIC SEARCH ENGINE
OPTIMIZATION (SEO) STRATEGY
• Research, research, research, research, etc
• Keyword research (what keywords are you going to target?)
• Build a kick ass website (Ryan and co)
• Make SEO friendly URL’s Unique and relevant titles on every page
• Write for users
• Optimize content to include keywords (use selected keywords once every 100 words)
• Create great unique content (content is king)
• Use your keywords as anchor text when linking
• Use alt text + title text in links
• Name images to what they represent (add alt text + title text)
• Build links intelligently (link smartly)
• Create a sitemap (submit to Google and Bing webmasters html+XML)
• Include website analytics (Google Analytics)
11. PAY PER CLICK (PPC)
• PPC definition
Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of
websites, including search engines, where the advertiser only pays if a web user clicks on their ad.
Hence the title, 'pay per click'.
Advantages of pay per click (PPC):
• Very fast
• Get targeted visitors within hours (sometimes minutes)
• Provides a path for search engine optimization
• Can yield highly profitable results
• Great testing platform and can be highly targeted
• Time of day
• Geographic area
• Keywords and phrases
12. BASIC PAY PER CLICK (PPC)
STRATEGY
• Research, research, research, research, etc
• Keyword research (what keywords are you going to target?)
• Choose which demographic you are going to target
• Location, location, location
• Make an offer they can’t refuse in your PPC ad (SEO Copywriting)
• You can go mobile
• Be dynamic
• Utilize long tail keywords
• Timing is everything
• Create dedicated landing pages with CTA’s
• A home page is not a landing page
13. SOCIAL MEDIA MARKETING (SMM):
• Social media marketing definition
Social media is a medium and the medium is only a vehicle that amplifies social behavior.
• The medium is an instrument on communication, like a newspaper or a radio, so social
media would be a social instrument of communication.
• Advantages of social media marketing (SMM):
• Better targeting
• High return on investment (ROI)
• Does not require specialization or vast technical skills
• Increased visibility
• Targeted traffic
• Content promotion
• Helps with PR
• Fun way to do business
• Ability to go viral
14. BASIC SOCIAL MEDIA MARKETING
(SMM) STRATEGY
Social media (Web 2.0) technologies (Twitter, Facebook, YouTube, Pinterest, LinkedIn)
consistently changes all the time and your SMM strategy should NEVER start with the
technology part of it. The POST method is an excellent starting point for any SMM
campaign.
• The POST method stands for “People, Objectives, Strategy, Technology”, and this method
helps to address the burning question of “should my company have a social media
marketing strategy?
• POST Method
• People: Do you know who your target audience is? What are their
demographics and interests?
• Objectives: What do you want to accomplish with your social media
marketing campaign?
• Strategy: How will things be different after you launch your social
media marketing campaign?
• Technology: What social media channels are you going to use?