Digital marketing is the advertising and promotion of businesses and their brands by digital media channels. Digital media, at the instant, includes web sites, social media, radio, television, mobile and even forms of traditionally non digital media such as billboards and transit signs. Basically, any marketing media that are communicated electronically is considered digital marketing.

1. Digital Marketing

2. Digital marketing is the advertising and promotion of
businesses and their brands through digital media channels.
Digital media, at the moment, includes websites, social media,
radio, television, mobile and even forms of traditionally non-
digital media such as billboards and transit signs. Basically any
marketing media that is conveyed electronically is considered
digital marketing.
Digital Marketing

3. What Does Digital Marketing Include?
Although, Internet is the center medium for digital marketing, there are
different mediums as well which are not necessarily driven by the
Internet - It includes:
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Web Designing & Development
-Web Content Writing & Strategizing
- Paid Search Advertising
- Email Marketing
- Blogging

5. Why is Digital Marketing Important?
lEnables you to run targeted and customized campaigns via various
mediums.
lLets you effectively engage customers across multiple digital
channels.
lGives you a holistic view of data related to prospective customers via
demographics and psychographics.
lIncreases your presence and visibility on social media platforms and
search engines.
lStrengthens your brand awareness.

7. How Will It Help Your Business?
1) Firstly, it is cost-effective.
2) Also, it empowers you to engage your clients and customize the
messages to the clients.
3) It could be incorporated into your actual marketing campaigns.
4) Once people consider the item that you are offering or your
business and like the experience, they will in turn share it with their
friends via social media and other mediums.

9. What are the important parts of digital marketing
that you wouldn't want to miss?
lEngaging and Sharable Content Marketing
lOrganized Email Marketing
lWell-Built and Functional Website Design
lOrganic SEO
lActive Social Media

11. Misconceptions About Digital Marketing
lHigher time consumption versus fewer result
lIt is too technical and hard to track or measure
lYou need to invest lump sum money for success
lSEO is going to die so stop this nonsense
lSocial networking is all digital or online marketing

14. Thanks for watching

15. Visit us
http://brandboyz.com/