This document discusses outdoor and indoor advertising. It provides an overview of out-of-home advertising including billboards, signs, and transit advertising. It also discusses point-of-purchase advertising in stores. Some key advantages of outdoor advertising are wide geographic coverage and the ability to create high frequency exposure. Indoor point-of-purchase advertising aims to draw consumer attention and increase sales. Effective coordination of advertising and promotional messages and timing is important for both outdoor and indoor advertising.
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Electronic Billboards Bidding System - Bidboards - Business plan - v7 - 20100116Jorge Avila
This is an old business plan I created for a bidding system that would manage several Electronic Billboards. Most of the actual Electronic Billboards can be controlled remotely, all you need to plug a Google Ad-like system to sell the air time cheaper and no to one customer, but thousands :).
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Electronic Billboards Bidding System - Bidboards - Business plan - v7 - 20100116Jorge Avila
This is an old business plan I created for a bidding system that would manage several Electronic Billboards. Most of the actual Electronic Billboards can be controlled remotely, all you need to plug a Google Ad-like system to sell the air time cheaper and no to one customer, but thousands :).
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
Y Media Labs (YML) Growth & Expansion PLanJason Newport
YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.
A Study on influence of outdoor advertising on consumersGaurav Kale
The research aims to study on influence of outdoor advertising on consumers.
- Up to what extent are the people are exposed to outdoor advertising?
- How many of them have applied the advertising message in their lives and experienced change of attitude?
- How many of them purchase products/services promoted in outdoor advertising?
- To analyse the variety of outdoor ads
- To study and measure the impact of outdoor ads among the consumers.
- To study the influence of outdoor ads on consumers choice of products and services.
- To study the impact of outdoor advertisements on conveying advertising messages
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
Reach millions of people per month with our exclusive out of home (OOH) advertising opportunities at various airports and malls! From image placement to video display, you can get brand exposure to numerous travelers and shoppers throughout Brazil. Learn how with are OOH airport and mall presentation below.
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
Y Media Labs (YML) Growth & Expansion PLanJason Newport
YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.
A Study on influence of outdoor advertising on consumersGaurav Kale
The research aims to study on influence of outdoor advertising on consumers.
- Up to what extent are the people are exposed to outdoor advertising?
- How many of them have applied the advertising message in their lives and experienced change of attitude?
- How many of them purchase products/services promoted in outdoor advertising?
- To analyse the variety of outdoor ads
- To study and measure the impact of outdoor ads among the consumers.
- To study the influence of outdoor ads on consumers choice of products and services.
- To study the impact of outdoor advertisements on conveying advertising messages
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
Reach millions of people per month with our exclusive out of home (OOH) advertising opportunities at various airports and malls! From image placement to video display, you can get brand exposure to numerous travelers and shoppers throughout Brazil. Learn how with are OOH airport and mall presentation below.
This deck explains what does the trending topic of DOOH -Digital Out Of Home media stand for and its placement in the business structure along with a few case studies
To grow your brand, a brand needs to promote or present itself in front of its customers. Brand advertisement nowadays needs to be unique, strong, and capture the heart of the customer. But, what is brand advertising exactly?
Brand advertising is a type of strategy that develops brand recognition, customer loyalty, and builds lasting relationships with clients. The purpose of branding ads is to capture people’s attention, establish a stable positive brand identity, brand credibility, and build awareness.
With more consumers being aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (they may even become a loyal customer) in the future.
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Integrated Marketing Communications (IMC) is an expansion of utilising both modern and traditional marketing strategies, to optimise the communication of a consistent message conveying the companies brand to stakeholders.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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