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DIGITAL
ADVERTISING
VS. DIGITAL
MARKETING
RAZI SALIH
2
DIGITAL ADVERTISING VS.
DIGITAL MARKETING
The terms digital marketing and digital advertising are often
used interchangeably, yet they are technically two different
things. Digital advertising can be defined as an activity, whereas
digital marketing is more of a process.
3
Digital Advertising
Digital advertising is more accurately a small
part of the process of digital marketing,
encompassing the specific activity of a business
promoting its products or services, usually on a
relatively short-term basis. In the early stages of
a new business in particular, digital advertising
is often a broad process focusing on general
appeal rather than a targeted strategy.
Digital Marketing
Digital marketing is a more long-term strategy
for promoting products and services that
includes every aspect of marketing online, from
choosing a company logo and brand name to
distributing targeted advertisements to a specific
demographic, creating blog posts, engaging with
social media, and all other forms of online activity.
The digital marketing strategy of a business will
evolve over time but will be in place from day one
until the dissolution of the business.
You can read about how to structure
an effective digital marketing plan
by visiting the blog of Razi Salih.

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Digital Advertising Vs. Digital Marketing

  • 2. 2 DIGITAL ADVERTISING VS. DIGITAL MARKETING The terms digital marketing and digital advertising are often used interchangeably, yet they are technically two different things. Digital advertising can be defined as an activity, whereas digital marketing is more of a process.
  • 3. 3 Digital Advertising Digital advertising is more accurately a small part of the process of digital marketing, encompassing the specific activity of a business promoting its products or services, usually on a relatively short-term basis. In the early stages of a new business in particular, digital advertising is often a broad process focusing on general appeal rather than a targeted strategy. Digital Marketing Digital marketing is a more long-term strategy for promoting products and services that includes every aspect of marketing online, from choosing a company logo and brand name to distributing targeted advertisements to a specific demographic, creating blog posts, engaging with social media, and all other forms of online activity. The digital marketing strategy of a business will evolve over time but will be in place from day one until the dissolution of the business.
  • 4. You can read about how to structure an effective digital marketing plan by visiting the blog of Razi Salih.