The essence of Marketing is a transaction - an exchange- intended to satisfy human needs and wants DEMANDS --- PRODUCTS------VALUE & SATISFACTION---EXCHANGE & TRANSACTION---MARKETS & MARKETERS.

1. Digital Marketing Training
Program
MAZENET SOLUTION1

2.  Introduction to Digital Marketing
 Difference between Traditional Marketing and Digital
Marketing ?
 Why people go online?
 Benefits of Digital Marketing
Digital Marketing Training Program
MAZENETSOLUTION2

3. Digital Marketing channels:
1. Search Engine Optimization (SEO)
2. Pay-per-click
3. Search engine marketing (SEM)
4. Content marketing
5. Social Media
 Difference between Online & Offline Marketing
 Career opportunities in Digital Marketing
Digital Marketing Training Progra
MAZENETSOLUTION3

4.  Digital Marketing is the term used for the targeted,
and interactive marketing of products or services
using digital technologies to reach the viewers, turn
them into customers, and retain them.
 Ways to promote and advertise their products,
services or brand on the World Wide Web.
Introduction to Digital Marketing
MAZENET SOLUTION4

5. GOAL: Digital Marketing is about generating sales and
capturing leads from customers that are searching on the
Internet for answers.
GOAL
MAZENET SOLUTION5

6. Traditional Marketing
 Communication is unidirectional. Means, a business
communicates about its products or services with a group
of people.
 Medium of communication is generally radio, television,
newspaper, etc.
 Campaigning takes more time for designing, preparing, and
launching.
 It is conventional way of marketing; best for reaching local
audience.
How is digital marketing different
from traditional marketing?
MAZENET SOLUTION6

7. Digital Marketing
 Communication is bidirectional. The customer also
can ask queries or make suggestions about the
business products and services.
 Medium of communication is mostly through social
media websites, chat, and Email.
 With digital tools, campaigning is easier.
 It is best for reaching global audience.
How is digital marketing different
from traditional marketing?
MAZENET SOLUTION7

8.  They need information on a new product, service or
location
 If they have a question
 If they are looking for help
 If they need information on certain individuals or
organizations
Why people go online?
MAZENET SOLUTION8

9.  Provides convenience
 Builds your Brand
 Provides targeted results
 Cost Effective
Benefits of Digital Marketing
MAZENET SOLUTION9

10.  Search Engine Optimization
 Pay Per Click
 Social Media Marketing
 Email Marketing
 Display Advertising ( Banner Ads)
 Content Marketing
 Online Reputation Management (ORM)
Digital Marketing consists of
MAZENET SOLUTION10

11.  Search engine optimization is the term used to
describe a set of processes that aim in optimizing a
website for search engines.
 It is also a way to improve the user-friendliness of
your website and increase its credibility.
SEO
MAZENET SOLUTION11

12.  On-page optimization refers to all measures that can
be taken directly within the website in order to
improve its position in the search rankings.
SEO On-page
MAZENET SOLUTION12

13.  Off-page SEO refers to activities you can perform
outside the boundaries of your website.
The most important are:
 Link Building
 Social Media Marketing
 Social bookmarking
SEO Off-page
MAZENET SOLUTION13

14.  Search Engine Marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising.
 SEM may incorporate search engine
optimization (SEO), which adjusts or rewrites website
content and site architecture to achieve a higher
ranking in search engine results pages to enhance pay
per click (PPC) listings
Search Engine Marketing (SEM)
MAZENET SOLUTION14

15.  Social media is part of ‘off-site SEO’ and if you think
about it, it’s also a form of link building. It should be
noted that almost all of the links you get from social
media sites are “nofollow” but this does not mean
that they do not have any value.
Social Media Optimization
MAZENET SOLUTION15

16. Content marketing is a form of marketing focused on
creating, publishing and distributing content for a
targeted audience online.
It is often used by businesses in order to:
 Attract attention and generate leads
 Generate or Increase online sales
 Increase brand awareness
Content marketing
MAZENET SOLUTION16

17.  There are quite a few differences between
online and offline marketing. Many
companies work on both marketing
strategy to create brand awareness and
reach till audiences. Many Website Design
Company follow with online marketing
techniques to get high traffic for business.
Difference between Online & Offline
Marketing
MAZENET SOLUTION17

18.  Online Marketing: Online marketing is the process to
catch the attention of potential customers for
business through particular banner, articles, video,
images, flash animation etc.
 This information is particularly placed on main page or
front page of website to reach till key audiences.
MAZENET SOLUTION18
Difference between Online & Offline
Marketing

19.  Website/Blog
 Social Media
 Email Marketing
 Search Engine Marketing
 Content marketing
 Video Blogging
 Online classifieds
Online marketing Media includes
MAZENET SOLUTION19

20.  Offline Marketing: Offline marketing is the process to
create brand awareness and reach till target
customer to satisfy their needs and want.
 The entire plan behind offline promotion is to obtain
leads, when there is no website for your business.
There are many forms of offline marketing strategies
such as through print media as well as non print
media.
Offline Marketing
MAZENET SOLUTION20

21. Offline marketing Media includes:
 Television
 Radio
 Brochure
 Banners
 News papers
 Pamphlets
 Posters
MAZENET SOLUTION21
Offline Marketing

22.  Everyday more companies are waking up to the fact
that digital marketing is very important and is not an
optional strategy in marketing anymore. This shift in
marketing practice is giving rise to a huge opportunity
in digital marketing jobs. Times of India had reported
that Digital Marketing will create 1.5 Lakh jobs in India
by 2016-2017.
Here’s a list of the various digital marketing positions
available for those seeking a career in this arena:
 Digital Marketing Manager
 Content Marketing Manager
Career opportunities in digital
marketing
MAZENET SOLUTION22

23.  Content Writers
 Social Media Marketing Experts/Specialists
 Search Engine Marketers
 SEO Executives
 Conversion Rate Optimizer
 Copywriters
MAZENET SOLUTION23
Career opportunities in digital
marketing