This document provides information about a company called Micro Wave Computer that offers digital marketing and design courses. It summarizes several types of digital marketing including content marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and pay-per-click (PPC) advertising. For each type, it provides a brief definition and description of how businesses can use that digital marketing strategy to promote their products and services online.

1. MICRO WAVE COMPUTER
SCF-22, 1st floor, GTB Market, Khanna (PB)
Call us: 01628-502936, 99885-00936
www.microwavecomputer.com
In Your Services Since 1998
An ISO 9001:2015 Certified

2. COURSES
DIGITAL MARKETING
WEB DESIGNING
GRAPHIC DESIGNING

3. DIGITAL MARKETING
Marketing of products and services through the use of digital
technologies, mainly through the internet, including mobile
phones and other digital medium falls under the umbrella of
digital marketing.
This tutorial explains how you can use popular social media
platforms such as Facebook, Twitter, LinkedIn, to promote
your business and create greater awareness about the
products and services you offer.
Digital marketing is the marketing of products or services
using digital technologies, mainly on the Internet, but also
including mobile phones, display advertising, and any
other digital medium.

4.  Content Marketing. ...
 Search Engine Optimization (SEO) ...
 Search Engine Marketing (SEM) ...
 Social Media Marketing (SMM) ...
 Pay-Per-Click Advertising (PPC) ...
Here are main types of digital marketing you should
consider for your business.

5.  Content marketing is a type of digital marketing that focuses
on creating and distributing content for a target audience.
The content aims at being valuable, relevant, and (ideally)
consistent. Its ultimate goal is to drive a profitable customer
action.
 The crucial part here is “valuable” and “relevant”. This is what
tells content marketing apart from traditional spammy
advertising. The target audience should want to seek the
content out and consume it.
Content marketing

6. Strategize

7. Search Engine Optimization (SEO)
 SEO, or Search Engine Optimization, is the process of getting
quality traffic from free, or organic, search results on the
search engines (like Google and Bing).
 It’s important that the traffic you drive to your website is
relevant to your industry. If you manage to attract a high
volume of visitors searching for Macintosh computers while
what you actually do is selling raincoats, the traffic will do
you no good.
 SEO is one of the most important types of digital marketing.

9. Search Engine Marketing (SEM)
 Initially, the term “search engine marketing” was used as an
umbrella term for the process of gaining both paid and free search
traffic. Over time, the industry switched to using the term “SEM”,
or Search Engine Marketing, solely for paid activities.
 Search engine marketing refers to a form of digital marketing that
aims at increasing the visibility of a website in search engines by
using paid methods. In other words, it’s the ads you put out there
on Google AdWords and Bing Ads.
 By combining SEO and SEM, you can drive quality traffic to your website.
With the help of search engine marketing, you can put yourself in front of
the audience that is actively searching for services and brands like yours.

10. Social Media Marketing (SMM)
 social media marketing refers to the process of using social
media platforms to attract traffic and attention. By using
social media, you can increase exposure and build
meaningful relationships with your customers.
 While everybody can benefit from SMM as a type of digital
marketing, B2C and SaaS companies tend to get the most
out of it. Social media marketing is all about listening to what
your customers have to say, engaging in the conversation,
and sharing valuable content.

12.  Pay-per-click is a model of advertising where marketers pay
a fee every time people click on their ad. Basically, it’s the
process of buying visits to your site, as opposed to getting
them organically via SEO or other types of digital marketing.
 PPC is one of the types of paid search. It’s similar to SEM
(search engine marketing) but can also include display
advertising (cost-per-click based), and affiliate advertising.
Pay-per-click (PPC)