Digital marketing Catalyst offers 100% job oriented training on Search Engine Optimization and is a reputed center for digital marketing training Bangalore. We ensure that our students gain a practical knowledge with real time experience, offer courses at an affordable rate, offer a variety of projects for them to learn and provide hands on training in the corporate field to let them get a good start in their career graph.

1. INTRODUCT ION TO
DIGI TAL MEDIA
MARKET ING
PRESENTED BY BABAJAN

2. ABOUT US
Digital Marketing Catalyst is a professional academy that offers intense training in digital
marketing right from 2011.
Why Digital Marketing Catalyst?
One among the top institutes offering Digital marketing training in Bangalore.
Training offered by veteran faculty with real time experience in the related field.
In depth concepts and upgraded knowledge in various technologies related to the
subject.
Each chapter is explained with real time instances.
Abundant web resources availability to help you in all future web projects.
Availability of study materials for various topics, projects and examples to offer better
understanding.
100% job oriented training.
Best support to prove it big in corporate world.

3. TRAINER PROFILE
 Babajan, MBA(Marketing)
 Digital Marketing Specialist
 Google Analytics certified
 9 plus years of experience
 Worked for many International and Domestic clients.

4. WHAT WOULD WE LEARN IN
PRESENTATION?
 What is Digital marketing?
 Search Engine Optimization
 Social Media Marketing
 Who can take up this course?
 What are the job opportunities?

5. WHAT IS DIGITAL MARKETING?
• Digital marketing is a technique to market through various gadgets such as PCs,
laptops, mobile phones and tablets.
• Digital marketing deals on application of technologies or employing various
platforms like websites, e-mails, apps and through social media networks.

6. WHY DIGITAL MARKETING?
 More than 85% people perform online search before arriving at a decision of
purchase about a product or service.
 Over 1 billion queries are typed on search engines every day.
 About 65% users rely on the recommendations made by users on social media.
 The number of users on social media sites is more than a billion.

7. ABOUT DIGITAL MARKETING
 Search Engine Optimization – Organic
 Social Media Marketing
 Search Engine Marketing- Paid
 Web Analytics

8. SEARCH ENGINE OPTIMIZATION
• SEO is the process to help websites get top ranks in organic search results which
are also known as Free Results
• Each online user performs research on search engines before initiating a
purchase decision to purchase or buy a product or service.
• Search engines usually offer ranks tothe website on the basis ofdifferent factors
such as Domain Authority, trust, content’s quality, links’ quality etc.

9. SEO COURSE MODULES
• The Search Engine Basics
• About Search Algorithms and Its Updates
• About Google webmaster tools
• Perform Keyword Research
• Perform Competition Analysis
• Explanation Static Onpage Optimization
• What is Dynamic Website Onpage optimization?
• Benefits of High quality link building
• Reporting

10. SOCIAL MEDIA MARKETING
 Generatevisitors and increase the awareness about the brandwith the help of
Social Networks.
 Learn about the different networks to target.

11. WHO CAN TAKE THIS COURSE?
• Any graduates
• House wives
• Retired persons
• Business men
• Students

12. CAREERS IN DIGITAL MARKETING
• Fit the profile of Digital marketing expert or SEO Professional with a salary ranging
from 10K to 50K Based on your experience.