SlideShare a Scribd company logo
SUMMER REPORT
ON
DIGITAL MARKETING IN TODAY’S WORLD
UNDER
ONEX SOLUTIONS PVT LTD.
Submitted to: Submitted by:
Dr. Pradyumna Sharma Priyal Agrawal
Associate Professor (K16918)
(School of commerce and management) BBA(Honors)
CONTENTS
• COMPANY PROFILE
• DIGITAL MARKETING
• SEO
• Benefits
• Practices
• Digital Marketing vs Traditional Marketing
• OPPORTUNITIES
• LEARNING FROM THE PROJECT
• CHALLENGES FACED
• CONCLUSION
• It is founded in 2009.
• It’s headquarter is in Mumbai, Maharashtra.
• CEO of OneX solution is Mr. Dipak H Agarwal.
• He believes in Localization and supports #BeVocalforLocal.
• Onex Solutions Pvt. Ltd. is a digital marketing company in
India.
• It provides two way solutions.
• It is a pioneer in mobile marketing services.
• It provides services of bulk SMS, bulk Email, voice call and
VMN solutions.
COMPANY PROFILE
DIGITAL MARKETING
• It is the use of the Internet, mobile devices, social media, search engines,
and other channels to reach consumers.
• It is the use of the Internet to reach consumers.
• Digital marketing is a broad field, including attracting customers via
email, content marketing, search platforms, social media, and more.
• It can take place through mobile devices, on a subway platform, in a video
game, or via a Smartphone app.
“We want to know what
consumers are looking for, what
their values are, and how can
we meet their needs. It’s not just
about Big Data; it’s about
translating that into the truth.
DIGITAL
MARKETING
CHANNELS
SEO
• SEO is the short form of Search Engine Optimization.
• It aims to draw the greatest amount of traffic possible to a
website by bringing it to the top of a search engine's
results.
• It is used by businesses and individuals to maximize the
visibility of their websites and content in order to boost
traffic and therefore business.
• Search engines have evolved over time and are complex
enough to use hundreds of factors in their search
algorithms.
Tools
Benefits of Digital Marketing
• It increases customer loyalty with frequent communications.
• It targets the right audience.
• It accurately measure all results.
• It gains brand credibility.
• It is the most cost-effective way to market your business.
• It helps us in reaching the customers as they are on social
media.
Voice
Search
Chatbots &
Conversation
al Marketing
Practices
of Digital
Marketin
g
Social
Commerce &
Shoppable
Posts
Privacy
Marketing
Omnichannel
Marketing
Video
Marketing
• Traditional marketing relies on offline strategies, including direct sales, direct mail
(postcards, brochures, letters, fliers), tradeshows, print advertising (magazines,
newspapers, coupon books, billboards), referral (also known as word-of-mouth
marketing), radio, and television.
OPPORTUNITIES
• Digital Marketing Manager
• Search Engine Optimizer
• Social Media Marketing Expert
• Content Marketing Manager
• Copywriter
• Search Engine Marketer/
Specialist
• Inbound Marketing Manager
• Conversion Rate Optimizer
LEARNING FROM THE PROJECT
• Digital Marketing is more about Marketing than about Digital.
• The future of digital marketing is bright.
• I had learned that doing an office job is also tough.
• Analyzed how the employees do the work in given time period.
• Professionalism regarding the work.
• Discipline .
• Improving communication skills.
• Hard work and dedication.
• Stress management.
• Patience.
CHALLENGES FACED
• Understanding the business.
• Promotion of content.
• Communication problem.
• Convincing the clients.
• Producing effective referrals.
• Generating traffic.
• Keeping the customers first.
• Generating new leads.
CONCLUSION
• Understood the working of Digital Marketing system used in
the today’s world.
• This project taught me many thing which gave advantage to
me in personal and professional life as well as.
• My experience in the company was quite good.
• New technologies in digital marketing has moved a great deal.
• The market approach has also evolved with the rise of new
technology.
“
THANK YOU.

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OneX Solutions Pvt. Ltd.

  • 1. SUMMER REPORT ON DIGITAL MARKETING IN TODAY’S WORLD UNDER ONEX SOLUTIONS PVT LTD. Submitted to: Submitted by: Dr. Pradyumna Sharma Priyal Agrawal Associate Professor (K16918) (School of commerce and management) BBA(Honors)
  • 2. CONTENTS • COMPANY PROFILE • DIGITAL MARKETING • SEO • Benefits • Practices • Digital Marketing vs Traditional Marketing • OPPORTUNITIES • LEARNING FROM THE PROJECT • CHALLENGES FACED • CONCLUSION
  • 3. • It is founded in 2009. • It’s headquarter is in Mumbai, Maharashtra. • CEO of OneX solution is Mr. Dipak H Agarwal. • He believes in Localization and supports #BeVocalforLocal. • Onex Solutions Pvt. Ltd. is a digital marketing company in India. • It provides two way solutions. • It is a pioneer in mobile marketing services. • It provides services of bulk SMS, bulk Email, voice call and VMN solutions. COMPANY PROFILE
  • 4. DIGITAL MARKETING • It is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. • It is the use of the Internet to reach consumers. • Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. • It can take place through mobile devices, on a subway platform, in a video game, or via a Smartphone app.
  • 5. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.
  • 7. SEO • SEO is the short form of Search Engine Optimization. • It aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. • It is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. • Search engines have evolved over time and are complex enough to use hundreds of factors in their search algorithms. Tools
  • 8. Benefits of Digital Marketing • It increases customer loyalty with frequent communications. • It targets the right audience. • It accurately measure all results. • It gains brand credibility. • It is the most cost-effective way to market your business. • It helps us in reaching the customers as they are on social media.
  • 9. Voice Search Chatbots & Conversation al Marketing Practices of Digital Marketin g Social Commerce & Shoppable Posts Privacy Marketing Omnichannel Marketing Video Marketing
  • 10. • Traditional marketing relies on offline strategies, including direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
  • 11.
  • 12. OPPORTUNITIES • Digital Marketing Manager • Search Engine Optimizer • Social Media Marketing Expert • Content Marketing Manager • Copywriter • Search Engine Marketer/ Specialist • Inbound Marketing Manager • Conversion Rate Optimizer
  • 13. LEARNING FROM THE PROJECT • Digital Marketing is more about Marketing than about Digital. • The future of digital marketing is bright. • I had learned that doing an office job is also tough. • Analyzed how the employees do the work in given time period. • Professionalism regarding the work. • Discipline . • Improving communication skills. • Hard work and dedication. • Stress management. • Patience.
  • 14. CHALLENGES FACED • Understanding the business. • Promotion of content. • Communication problem. • Convincing the clients. • Producing effective referrals. • Generating traffic. • Keeping the customers first. • Generating new leads.
  • 15. CONCLUSION • Understood the working of Digital Marketing system used in the today’s world. • This project taught me many thing which gave advantage to me in personal and professional life as well as. • My experience in the company was quite good. • New technologies in digital marketing has moved a great deal. • The market approach has also evolved with the rise of new technology.