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Promotional Plan flavored bread

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1. The promotional plan is for Marvel Bread, a flavored bread coming in chocolate, mango, and strawberry flavors. 2. The target market is children and mothers. Promotional objectives include increasing profits, gaining attention, and making the target audience aware of the product. 3. The media budget will be allocated 60% to electronic media, 20% to print media, and 20% to outdoor advertising like billboards. TV ads will feature child expressions and gestures to convey preferences for the unique flavored bread.

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PROMOTIONAL PLAN Bread
MARVEL BREAD ,[object Object],[object Object],[object Object],[object Object]
LOGO Brand name MARVEL Bread represents the amazing and exciting view of the product
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],POSITIONING TARGETTING
[object Object],[object Object],[object Object],[object Object],SLOGAN
DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object]
PROMOTIONAL PLAN
PROMOTIONAL OPPORTUNITY ,[object Object],[object Object],[object Object]
PROMOTIONAL OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA BUDGET ALLOCATION ,[object Object],[object Object],[object Object]
ADVERTISEMENT
TV AD ,[object Object],[object Object],[object Object],[object Object]
COPY PLATFORM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIG IDEA ,[object Object]
TYPE OF COPY ,[object Object],[object Object],[object Object],[object Object]
COPYWRITERโ€™S PYRAMID ,[object Object],[object Object],[object Object],[object Object],[object Object]
ART WORK TV AD
STORY BOARD
PRODUCTION (AD PLAY :----- )
ART WORK PRINT AD
THUMBNAIL SKETCH
ROUGH LAYOUT
FINISHED PRINT AD
MEDIA PLANNING & SELECTION
MEDIA OPTIONS ,[object Object],[object Object],[object Object]
[object Object]

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