Digital marketing Course in Pitampura is a powerful way to boost businesses online. It helps reach more customers, increase brand visibility, and drive sales. With strategies like social media marketing, SEO, and targeted advertising, businesses in Pitampura can connect with their local audience and expand their reach. It's an exciting way to grow and thrive in the digital age!

1. Welcome
to
Digital
Marketing

2. Introduction to Digital
Marketing
Digital marketing is a way to promote
products and services using online
platforms like social media and websites.
It helps businesses reach a wider audience
and engage with customers in a more
targeted and measurable way.
It's like spreading the word about
something awesome using the internet!

3. Objectives of
Digital Marketing
➤Increase direct sales
➤Improve conversion rate
➤Percentage of return visitors
➤Organic traffic volume
➤Reduce bounce rate
Email Marketing

4. SEO (Search Engine Optimization)
Contents of
Digital Marketing
SEM (Search Engine Marketing)
SMO (Social Media Optimization)
SMM (Social Media Marketing)
Email Marketing
Affiliate Marketing
WhatsApp marketing

5. SEO, or search engine optimization, is
the process of improving a website's
visibility on search engines like
Google. It involves optimizing various
aspects of a website to rank higher in
search results. By using relevant
keywords, creating quality content,
and improving website structure, SEO
helps increase organic traffic to a
website. It's like giving your website a
boost to be more easily found by
people searching for related topics.
Search Engine
Optimization(SEO)

6. WhiteHatSEOislikebeingthegoodguyofthe
digitalworld.Itmeansfollowingsearchengine
guidelines,usingethicalstrategies,andplayingfair
toimproveyourwebsite'svisibilityandrankings.
What are the 3 types of SEO
services?
White Hat SEO

7. Black Hat SEO is like the dark
side of the digital realm. It
involves using unethical tactics
to manipulate search engine
rankings, which can lead to
penalties or even getting banned.
It's definitely not the way to go!
Black Hat SEO

8. GrayHatSEOislikewalkingafinelinebetween
goodandbad.Itinvolvesusingtacticsthatmaynot
bestrictlyethicalbutaren'tasmaliciousasBlackHat
SEO.It'sstillrisky,soit'sbesttostickwithWhiteHat
SEOpractices.
Gray Hat SEO

9. SEO can be divided into two main parts:
on-page SEO and off-page SEO
1.On-Page SEO
Meta Tax
Rrbots Tax
Google Update
URL Canonical Sitemap Creation
Schema Markap
URL Re-direction
Seo Audit Report
Google Disvaw Tool
Google Analaytic Tool
Web Content Optimization
Google Web Master Tool

10. 2.Off-Page SEO
Director Submission
Classified Submission
Press Release
PPT Submission
PDF Submission
Video Submission
Blog Commenting
Social Bookmarking Submission
Image Optimisation and Submission
Profile Submission
Article Submission
Blog Creation & Submission
Business Listening
Submission

11. Advantages of digital
marketingeting
1. Increased online visibility
2. Targeted audience engagement
3. Cost-effective marketing
4. Higher conversion rates
5. Measurable results
6. Personalization options
7. Enhanced brand awareness
8. Improved customer targeting
9. Global audience reach
10. Real-time campaign optimization

12. SMM, or social media marketing, is a
powerful digital marketing strategy
that utilizes social media platforms to
connect with and engage your target
audience. It involves creating and
sharing content, running ads, and
analyzing data to achieve marketing
goals and boost brand awareness.
Social Media Marketing
(SMM)

13. Search Engine Marketing
(SEM)
SEM, or search engine marketing, is a digital
marketing strategy that involves promoting
websites through paid advertising on search
engines. It includes activities like creating and
managing ad campaigns, bidding on keywords,
and optimizing ad copy. SEM helps businesses
increase their visibility and drive targeted
traffic to their websites. It's like giving your
website an extra boost with paid ads on search
engines.

14. Social Media
Optimization (SMO)
SMO, or social media
optimization, is a digital
marketing strategy that
focuses on promoting your
brand through social media
platforms. It involves creating
engaging content, building a
strong social media presence,
and interacting with your
audience to increase brand
visibility and awareness.

15. WhatsApp marketing is a digital marketing
strategy that involves using WhatsApp to
promote products or services, engage with
customers, and build relationships. It's a
way to connect and communicate with
your audience through the popular
messaging app.
WhatsApp
Marketing

16. Email Marketing
Email marketing is a digital
marketing strategy that involves
sending targeted emails to a
group of people to promote
products, services, or engage
with customers. It helps
businesses build relationships,
drive conversions, and increase
brand loyalty.

17. Affiliate
Marketing
Affiliate marketing is when you
promote someone else's products
or services and earn a
commission for every sale or
action that is generated through
your unique affiliate link. It's a
great way to earn passive income
online.

18. Significance of content
marketing
Providing valuable information
Building brand authority
Creating and distributing
relevant and engaging content
WhatsApp
marketing

19. CONCLUSION
Digital marketing is a game-changer!
It's like having a secret weapon to
attract customers, boost sales, and
make your brand shine in the digital
world. Get ready to captivate your
audience and achieve remarkable
success!

20. THANK YOU
MEGHNA CHAUHAN
2nd floor, 20, 352, opp. Gulab Sweets, Kapil Vihar,
Pitampura, Delhi, 110034
dicsinnovatives@gmail.com
https://www.dicsinnovatives.com/about.php