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Digital Marketing; A Short Guide for Beginners
- 1. DIGITAL MARKETING A short guideto understanding digital marketing. wwwshahmashams.com
- 2. TABLE OF CONTENT What IsDigital Marketing? How Effective Is It? Digital Marketing Trends SEO Digital Marketing Goals Digital Marketing Strategy
- 3. ONE WHAT IS DIGITAL MARKETING? DigitalMarketing refers to the use of digital channels, such as social media, search engines, email, websites, and online advertising, to promote products, services, or brands. It includes various strategies like SEO (Search Engine Optimization), content marketing, social media marketing, email marketing, PPC (Pay-Per-Click) advertising, and influencer marketing to reach and engage with a target audience. Digital marketing allows businesses to connect with potential customers globally, track performance in real-time, and optimize campaigns for better results.
- 4. TWO HOW EFFECTIVE DIGITAL MARKETING IS? Digitalmarketing is highly effective as it allows businesses to reach a global audience, target specific demographics, and track real-time results. It is cost-effective, scalable, and delivers high engagement through strategies like SEO, social media, and email marketing. With precise targeting and measurable performance, it boosts brand awareness, leads, and sales efficiently.
- 5. THREE DIGITAL MARKETING TRENDS AI &Automation ā Smarter chatbots and personalized marketing. 1. Short-Form Video ā Reels, TikTok, and Shorts dominate. 2. Influencer & UGC Marketing ā Authentic content drives engagement. 3. SEO & Voice Search ā Optimizing for AI- powered searches. 4. Personalization ā Data-driven content boosts conversions. 5.
- 6. FOUR SEARCH ENGINE OPTIMIZATION SEO (SearchEngine Optimization) is the process of improving a websiteās visibility on search engines like Google to drive organic traffic. It includes on- page SEO (optimizing content, keywords, and meta tags), off-page SEO (building backlinks and domain authority), and technical SEO (enhancing site speed, mobile-friendliness, and indexing). A strong SEO strategy helps businesses rank higher, attract more visitors, and improve online presence.
- 7. FIVE DIGITAL MARKETING GOALS Increase BrandAwareness Generate Leads & Conversions Boost Website Traffic Enhance Customer Engagement Improve ROI (Return on Investment)
- 8. SIX DIGITAL MARKETING STRATEGY SEO (SEARCH ENGINE OPTIMIZATION) Optimizingwebsite content, keywords, and backlinks to rank higher on search engines and drive organic traffic. CONTENT MARKETING Creating valuable blogs, videos, and social media posts to educate, entertain, and engage the audience while building brand authority. SOCIAL MEDIA MARKETING EMAIL MARKETING Sending personalized emails to nurture leads, retain customers, and promote offers, ensuring direct communication with the audience. Using platforms like Instagram, Facebook, and LinkedIn to promote products, interact with customers, and increase brand visibility.
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