The document discusses plans for designing a Digipak album cover and advertisement for a folk rock band. Key points include: - The target audience is 16-30 years old and research from a music video will inform the design. - Examples of successful album artwork show the importance of linking to the band's genre, using nature themes, and having a unique yet memorable design. - The planned Digipak design features a tree spreading across the cover with branches and track listings. Nature tones and a vintage font will be used. - An example advertisement is praised for effectively representing the artist's style through imagery, font, and linking to their album design. - The artist's advertisement will similarly

2. 
The target audience for my Digipak will be 16-30.
https://www.youtube.com/watch?v=Mj5O_l798jk
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Using the same research and data that we received
when developing our music video.
I expect such a product to appeal to the older and
more mature audience giving them a more dominant
understanding of the text, the younger majority (1620) maybe lean towards a negotiated understanding.

3. To get an idea as to how my
images would look I took images
from the internet and added the
title to see how it would turn.

4. Like the simplicity
of the title/subtitle
This is very similar to the
location of our music video.
The use of nature was
influential on me
when thinking of
ideas.
Another great use of
colour gradient
changing to reflect
the mood of the
album. This uses blue
to reflect the sadness.
The
involvement of
the band is
unique and
adds
personality to
the album
cover.
Really like the colour
gradient/editing of the
album, making it look
vintage and giving it a
particular style
In my opinion,
this style of
album artwork
work won’t be as
effective as
photography, as
I want to make a
personal
connection with
the audience.
Artistic representation of
the same band.

5. From this I have
learn that the front
cover doesn’t need
to include them as
people to be
successful
From these examples I have learnt…
• Album artwork rather than photography
places more attention on the music
• The Digipak shows the priorities of the
band/artist
• Digipaks are largely effected by the genre
of the artist.
This album work is very
unique and interesting as
the use of an oil painting
represents the band
This band is very
similar, From using
a piece of art they
are showing that
the music is the
priority and not
their appearance
(star image)
A Pop albums success is judged by popularity making it
important for the audience to like them are people rather than
the music.

6. The research that I have completed has taught
me a lot, from this I have formed a certain
criteria that want my Digipak to meet;
 Must have an artistic mature appearance.
 Must have a strong link to nature.
 Link to the genre of music of our band.
 Be creative and unique.
 Be practical.
 Be memorable and have sentimental value to
the consumer.

7. Gate
Fold
Design.
Tree.
Branches
I’d like to have a tree going across the
Digipak with the branches spreading out
across the front cover.
Track Listings
(vintage Font)
The front will have a mixture between
art and photography.
•
•
•
•
•
Wont be seen but
would have
art/photography on it.

8. What I want my Digipak to have;

Show a close connection to nature. I’d like my Digipak to have
tree roots running through it to reflect the connection of the
band.

Use “Earthy” toned colours to continue the nature theme. EG:
Green , Orange, Brown, Yellow.

Use photography rather than Art. This will make my Digipak
more personal and show how close the band are.

Use a “vintage” style font to fit the conventions of the genre.

Link the Digipak to our music video

9. This ad
Was a great insight into what
makes a good advertisement for
a folk rock band.
The effectiveness of this
advertisement really influenced the
ideas that I have had.
This ad has a great use of
editing. The style added to it also
shows the audience a side of the
band and can give them an
impression of their music. For me
this shows a lot of confidence.

10. 
The artist has used a vintage
style. From this successful
attempt I have learn how it is
effective for an artist as it can
make their music seem “raw” and
“true”
A full representation of the artists
style can be seen in the font and
colour of the advertisement.
The artwork links to the digipak. This
makes the release complete and gives the
audience a memorable picture to relate to
the digipak.

11. From the research that I have completed, I have
learnt a lot about what makes a good,
successful advertisement. Mine should be;


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A strong representation of the motivations
and intentions of the artist we are
representing
Suitable for the audience of the magazine
Stylistic and fulfilling of fitting the mould of
he folk rock genre.

12. Band name/release information
Tour
Dates
Photography of
the band/
relates to
digipak.
Band name/release information
Photography of
the band/
relates to
digipak.
Tour Dates

13. 

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Use a similar image (possibly the same) to the
Digipak to create a brand for the band.
Use the same font as well to continue this effect.
Continue a strong link to nature to appeal to the
target audience, give my band a brand/theme
and relates to the song title “trees”
Reflect the ambition of the band, showing a
confidence in their music and an overall
togetherness to represent the meaning of the
song
Link the advertisement to our music video