The document discusses the branding and promotion of an indie pop band called "Peace of Lions".
The author created a music video, magazine advertisement, and CD digipak to promote the band's new album. Consistency was important to create a cohesive marketing campaign. Similar fonts, colors, and urban imagery were used across products.
The products are intended to appeal to the target audience of 16-24 year olds by portraying the band members as normal and relatable rather than constructed images. Locations and aesthetic choices also follow conventions of the indie pop genre.
The document discusses digipaks, which are cardboard CD/DVD packaging often with an internal plastic section to hold disks. It provides details on the history and benefits of digipaks for artists. Specifically, it analyzes the 2007 Paramore album "Riot" and its digipak design, noting elements like close-up band images and typography that reinforce the band's genre and allow fans to relate to them. It also briefly analyzes Avril Lavigne's 2013 self-titled album digipak for similar conventions.
This document analyzes several digipaks from different artists, examining how they represent genre and promote the artist. It discusses how Paramore's Riot album cover uses close-ups and edgy fonts/colors to represent their genre and encourage fan connection. Avril Lavigne's self-titled album cover also uses close-ups and makeup styles to portray genre while enticing fans. Green Day's American Idiot cover symbolizes themes through its heart grenade image and font choices to strongly convey the band's tone and appeal to both male and female audiences.
This magazine advertisement promotes a new album by a band. It uses the album cover artwork as the main visual and adheres to the color scheme. The band's name, album title, and release date are prominently displayed in clear, recognizable fonts. Additional details like the record label and song list are also included to provide more information to potential customers.
The document outlines the purposes of music videos in four questions:
1. The three core purposes of music videos are to promote the band and song, create a brand identity, and generate sales revenue. Music videos help bands gain more fans, recognition, tours, and product endorsements.
2. Broader purposes include using colors that connect to the music genre, setting the video in locations that suit the lyrics and beat, and featuring fashionable clothing to promote current trends. Choreography and cinematography also help engage viewers.
3. Stormzy's brand "#Merky" appeals to young fans through tracksuits and collaborations. His humble image helps him stand out from other artists. Strong branding builds loyal fans
The front cover of the digipak features the band The Script with lead singer Danny most visible to identify the album. Their logo is in the top corner for recognition. The inside cover has a full-bleed image of clasped hands in skin tones, representing trying to get a message across rather than glorify themselves. The album title "Science and Faith" may relate to the hands in prayer. Song titles are small to de-emphasize them.
How effective is the combination of your mainrocharnamc
The combination of the artist's main product (music video and CD) and ancillary texts (CD digipak and magazine advert) creates synergy through consistent imagery and promotion of the artist's brand identity. The digipak and advert use the same background and photos from the music video. Both also promote purchasing the music on iTunes. This consistency across products helps promote the artist within the R&B genre and record label. The brand identity positions the artist as powerful yet relatable to audiences.
Katy Perry's album cover uses bright colors like green, pink, and orange that are typical for her pop genre. The cover features flowers and sunsets to appeal to her target audience of teens and young adults. Beyoncé's simple album cover with her name in pink capital letters on a dark background appeals to a wide range of people without directing at any specific group. Sam Smith's album cover portrays his style through a simple solo shot of himself, reflecting the lonely theme of the album.
The document analyzes magazine advertisements for artists Jessie J, Florence + the Machine, and Rihanna. It examines the key elements of each ad, including the main image, color scheme, masthead, album name, release date, and record labels. Elements like the main image, masthead, and album name are prominently featured to attract attention and identify the artist and album being promoted. Color schemes and other visual cues aim to represent the artist's brand and style of music. Text details like release dates, song examples, and record labels provide additional promotional information. Overall, the analyses show how magazine ads employ consistent conventions but also customized elements to market specific artists and albums to readers.
The document discusses digipaks, which are cardboard CD/DVD packaging often with an internal plastic section to hold disks. It provides details on the history and benefits of digipaks for artists. Specifically, it analyzes the 2007 Paramore album "Riot" and its digipak design, noting elements like close-up band images and typography that reinforce the band's genre and allow fans to relate to them. It also briefly analyzes Avril Lavigne's 2013 self-titled album digipak for similar conventions.
This document analyzes several digipaks from different artists, examining how they represent genre and promote the artist. It discusses how Paramore's Riot album cover uses close-ups and edgy fonts/colors to represent their genre and encourage fan connection. Avril Lavigne's self-titled album cover also uses close-ups and makeup styles to portray genre while enticing fans. Green Day's American Idiot cover symbolizes themes through its heart grenade image and font choices to strongly convey the band's tone and appeal to both male and female audiences.
This magazine advertisement promotes a new album by a band. It uses the album cover artwork as the main visual and adheres to the color scheme. The band's name, album title, and release date are prominently displayed in clear, recognizable fonts. Additional details like the record label and song list are also included to provide more information to potential customers.
The document outlines the purposes of music videos in four questions:
1. The three core purposes of music videos are to promote the band and song, create a brand identity, and generate sales revenue. Music videos help bands gain more fans, recognition, tours, and product endorsements.
2. Broader purposes include using colors that connect to the music genre, setting the video in locations that suit the lyrics and beat, and featuring fashionable clothing to promote current trends. Choreography and cinematography also help engage viewers.
3. Stormzy's brand "#Merky" appeals to young fans through tracksuits and collaborations. His humble image helps him stand out from other artists. Strong branding builds loyal fans
The front cover of the digipak features the band The Script with lead singer Danny most visible to identify the album. Their logo is in the top corner for recognition. The inside cover has a full-bleed image of clasped hands in skin tones, representing trying to get a message across rather than glorify themselves. The album title "Science and Faith" may relate to the hands in prayer. Song titles are small to de-emphasize them.
How effective is the combination of your mainrocharnamc
The combination of the artist's main product (music video and CD) and ancillary texts (CD digipak and magazine advert) creates synergy through consistent imagery and promotion of the artist's brand identity. The digipak and advert use the same background and photos from the music video. Both also promote purchasing the music on iTunes. This consistency across products helps promote the artist within the R&B genre and record label. The brand identity positions the artist as powerful yet relatable to audiences.
Katy Perry's album cover uses bright colors like green, pink, and orange that are typical for her pop genre. The cover features flowers and sunsets to appeal to her target audience of teens and young adults. Beyoncé's simple album cover with her name in pink capital letters on a dark background appeals to a wide range of people without directing at any specific group. Sam Smith's album cover portrays his style through a simple solo shot of himself, reflecting the lonely theme of the album.
The document analyzes magazine advertisements for artists Jessie J, Florence + the Machine, and Rihanna. It examines the key elements of each ad, including the main image, color scheme, masthead, album name, release date, and record labels. Elements like the main image, masthead, and album name are prominently featured to attract attention and identify the artist and album being promoted. Color schemes and other visual cues aim to represent the artist's brand and style of music. Text details like release dates, song examples, and record labels provide additional promotional information. Overall, the analyses show how magazine ads employ consistent conventions but also customized elements to market specific artists and albums to readers.
The digipak and advertisement for an indie artist use simple, calming colours and motifs to reflect the artist's music style. Photos of the casually dressed artist aim to create a connection with audiences by showing her as relatable. Throughout the digipak and ad, consistency in visual themes, fonts, and colours portray the artist as focused on her music above all else.
How effective is the combination of your main product and ancillary texts?Leanne Gelder
The document discusses how the author created an effective marketing campaign for their song by combining their music video with two ancillary texts: a digipak and advert. It explains the importance of establishing a coherent "house style" or branding strategy across all elements of the campaign to reflect the song's values and make a strong first impression on consumers. Examples of successful genre-based CD adverts and digipaks are analyzed to identify conventions that will be applied to the author's own advert and digipak design.
This document discusses the print and digital marketing materials created to promote a new album by artist MK. It summarizes the design choices made for a magazine advertisement and digital album pack. For the magazine ad, a portrait layout was used with the artist's logo, an image from the music video, and review text. The digital pack employed a consistent purple/blue color scheme across its panels. Visual motifs from the vibrant video were translated to the print materials. Typography and images were positioned following rules of thirds. A sans-serif font was selected to match the clean logo design. Intertextuality with other artists' videos influenced the narrative-focused content.
The document discusses the design of various materials to promote an indie artist, including a digipak, magazine advertisement, and their analysis. It examines examples from other artists and incorporates conventions of the indie genre. The final designs chosen for the digipak and magazine ad utilize consistent imagery, fonts, and colors to create recognition and brand identity while maintaining an indie aesthetic focused on the music over the individual artist.
The document discusses photography planning for a digipak and advertisement for The Killers' new album. It describes choosing a cityscape photograph with a focus on the sky to fit with The Killers' conventions. Various ideas are discussed for editing the photo such as adding a dark filter to convey the album's emotional depth. Additional photos of the band members are considered to include inside the digipak. Edits are explored like desaturating the colors to make the band members appear darker and match the tone of the packaging. The final design includes darker edits of the band photos with cropped white frames around each member.
The group aimed to challenge stereotypes of UK rap music with their music video and packaging for the song "Dreamsville". They portrayed an ambitious artist pursuing their dreams while still incorporating urban elements of the genre. The CD cover compares the artist in a landscape to represent their roots, similar to the real artist Wiley's cover. Elements like a treble clef and the artist laughing were meant to make the music a main focus and broaden the audience. The poster uses urban styles but simply promotes the music title to make it accessible like Tinie Tempah's poster. Overall the group tried to take a different approach to rap to push it towards mainstream audiences while still adhering to some genre conventions.
The digipak features provocative images of Rihanna that are intended to promote her music and draw in audiences. The front has a black and white image of Rihanna staring at the camera in minimal clothing. The back has another full image of Rihanna but does not list the album tracks. The sides and CD compartment continue the black and white theme with more images of Rihanna, including one within a newspaper.
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
How effective is the combination of your mainLukeTiplady1998
The document provides details about the creative process for producing a music video, digipak, and poster for a fictional band called The Stone Roses. The creator began by researching existing music videos, album artwork, and posters from the Britpop genre to gain influence and inspiration. Key elements included using a lemon symbol to brand the band and create visual links across all products. Product designs took influence from bands like The Stone Roses and Pink Floyd but with some modern, minimalist styles. Color palettes, font choices, and custom artwork were designed to blend nostalgia with contemporary appeal while strengthening the visual identity of the band.
How effective is the combination of your main product and ancillary textsguest9d277b
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
The document discusses conventions used in R&B artist marketing, including dark backgrounds with bright white font in posters to look sophisticated, focusing on the artist in all materials, and linking websites, videos and posters through similar color schemes and styles to create synergy. It also notes using trendy clothing in materials to attract young audiences and presenting the artist's style.
The band Picasso's Enemies was signed by independent record label XL Recordings. Their music video portrays them as fun-loving and unique to appeal to their target 16-24 year old audience. Elements like painted band members and an attractive female artist are used to engage the audience. The band presents as ordinary but also extraordinary to form an emotional connection with viewers and encourage them to consume the band's products.
The document summarizes a student's media project creating a music video for the song "Angels" by Allison Crowe.
The music video was experimental in genre to fill a gap in the indie pop music market. Conventions like lyrics, cinematography, and genre were used. Feedback showed the green screen and black and white scenes were most successful, while the song was less liked. The student learned about defining a target audience and maintaining a brand image through consistent logo use and variety in music video imagery.
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently displayed. Including track names with other famous artists can attract audiences outside the target demographic. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.
The document discusses creating a unified theme and style across a band's promotional products. It examines how other bands use consistent imagery, styles and color schemes. It then details how the author established a theme of "looking and watching" by featuring voyeuristic footage in the music video and images of a smashed camera in the album packaging and magazine ad. Red, black and white were used as core colors to appeal to the indie/rock genre audience. By keeping the band members anonymous, it creates intrigue and focuses the audience on the music itself, in line with indie/rock values. Taken together, the products form a cohesive and effective promotional package.
The student created a brand image for their fictional band using various elements in their music video and ancillary products. They aimed to portray the band as fun, quirky, and different from other indie-pop bands. Key elements of the brand image included the use of a fox costume, consistent colors, fonts, and repetition of visuals across products. Audience feedback indicated that the brand image successfully conveyed the desired qualities and was unique, especially the fox costume. Minor improvements such as using real musicians were suggested, but overall the branding was deemed effective.
The document discusses how a band created a brand image for themselves to stand out in the music industry. They aimed for an image that was fun, quirky, and carefree while still fitting in the indie-pop genre. To create this image, they used consistent elements like costumes, colors, and a fox mascot across their music video and album packaging. Specifically, they dressed in casual clothing like cardigans and t-shirts in various indie-inspired colors. They also incorporated a mix of bright and dull colors to represent different aspects of indie-pop. Repeating these visual elements helped make the band and their products instantly recognizable and memorable.
The combination of the main product and ancillary texts is effective at reaching the target audience of industrial rock. To appeal to both the niche market and mainstream audiences, conventions of the genre must be understood and appropriate representations used. Some scenes in the music video were modified to make them more suitable for different demographics by obscuring explicit content. The album cover features a close-up image of the artist to represent their style and independence without being too busy. Inside images provide insight into the artist's personality and influences to help audiences connect with them.
- The document analyzes magazine advertisements for music albums by Jessie J, Florence and the Machine, and Lana Del Rey.
- For Jessie J, the ad uses a glamorous black and white photo of the artist with gold accents to match the album's color scheme. However, the image does not match Jessie J's previous relatable image.
- For Florence and the Machine, the ad features the album cover photo and highlights the release date. It uses fonts and colors that suit the artist's vintage style and feminine image.
- For Lana Del Rey, the ad directly uses the album cover artwork, promoting her unique image and sound.
This document provides information about the 3Com 3C10233 SuperStack 3 NBX V5000 CP 256MB Memory Upgrade Kit. It describes the product, provides purchase and ordering details, and outlines shipping, payment, warranty, and additional services offered by Launch 3 Telecom related to the 3Com 3C10233 and other telecom equipment.
This document discusses the perception and portrayal of Islam in the UK media before and after significant events like 9/11 and the 7/7 London bombings. It notes that immigration since the 1980s increased the Muslim population in the UK. After 9/11, Muslims faced physical and verbal abuse as the media portrayed them as terrorists. Subsequent terror attacks in the UK, like 7/7, further increased anti-Muslim hate crimes. Over time, right-wing groups grew larger and expressed more hate toward Muslims. The document also discusses organizations that track and support victims of anti-Muslim attacks as well as articles analyzing the negative and biased portrayal of Islam in British media. This biased coverage is argued to contribute to rising Islam
The digipak and advertisement for an indie artist use simple, calming colours and motifs to reflect the artist's music style. Photos of the casually dressed artist aim to create a connection with audiences by showing her as relatable. Throughout the digipak and ad, consistency in visual themes, fonts, and colours portray the artist as focused on her music above all else.
How effective is the combination of your main product and ancillary texts?Leanne Gelder
The document discusses how the author created an effective marketing campaign for their song by combining their music video with two ancillary texts: a digipak and advert. It explains the importance of establishing a coherent "house style" or branding strategy across all elements of the campaign to reflect the song's values and make a strong first impression on consumers. Examples of successful genre-based CD adverts and digipaks are analyzed to identify conventions that will be applied to the author's own advert and digipak design.
This document discusses the print and digital marketing materials created to promote a new album by artist MK. It summarizes the design choices made for a magazine advertisement and digital album pack. For the magazine ad, a portrait layout was used with the artist's logo, an image from the music video, and review text. The digital pack employed a consistent purple/blue color scheme across its panels. Visual motifs from the vibrant video were translated to the print materials. Typography and images were positioned following rules of thirds. A sans-serif font was selected to match the clean logo design. Intertextuality with other artists' videos influenced the narrative-focused content.
The document discusses the design of various materials to promote an indie artist, including a digipak, magazine advertisement, and their analysis. It examines examples from other artists and incorporates conventions of the indie genre. The final designs chosen for the digipak and magazine ad utilize consistent imagery, fonts, and colors to create recognition and brand identity while maintaining an indie aesthetic focused on the music over the individual artist.
The document discusses photography planning for a digipak and advertisement for The Killers' new album. It describes choosing a cityscape photograph with a focus on the sky to fit with The Killers' conventions. Various ideas are discussed for editing the photo such as adding a dark filter to convey the album's emotional depth. Additional photos of the band members are considered to include inside the digipak. Edits are explored like desaturating the colors to make the band members appear darker and match the tone of the packaging. The final design includes darker edits of the band photos with cropped white frames around each member.
The group aimed to challenge stereotypes of UK rap music with their music video and packaging for the song "Dreamsville". They portrayed an ambitious artist pursuing their dreams while still incorporating urban elements of the genre. The CD cover compares the artist in a landscape to represent their roots, similar to the real artist Wiley's cover. Elements like a treble clef and the artist laughing were meant to make the music a main focus and broaden the audience. The poster uses urban styles but simply promotes the music title to make it accessible like Tinie Tempah's poster. Overall the group tried to take a different approach to rap to push it towards mainstream audiences while still adhering to some genre conventions.
The digipak features provocative images of Rihanna that are intended to promote her music and draw in audiences. The front has a black and white image of Rihanna staring at the camera in minimal clothing. The back has another full image of Rihanna but does not list the album tracks. The sides and CD compartment continue the black and white theme with more images of Rihanna, including one within a newspaper.
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
How effective is the combination of your mainLukeTiplady1998
The document provides details about the creative process for producing a music video, digipak, and poster for a fictional band called The Stone Roses. The creator began by researching existing music videos, album artwork, and posters from the Britpop genre to gain influence and inspiration. Key elements included using a lemon symbol to brand the band and create visual links across all products. Product designs took influence from bands like The Stone Roses and Pink Floyd but with some modern, minimalist styles. Color palettes, font choices, and custom artwork were designed to blend nostalgia with contemporary appeal while strengthening the visual identity of the band.
How effective is the combination of your main product and ancillary textsguest9d277b
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
The document discusses conventions used in R&B artist marketing, including dark backgrounds with bright white font in posters to look sophisticated, focusing on the artist in all materials, and linking websites, videos and posters through similar color schemes and styles to create synergy. It also notes using trendy clothing in materials to attract young audiences and presenting the artist's style.
The band Picasso's Enemies was signed by independent record label XL Recordings. Their music video portrays them as fun-loving and unique to appeal to their target 16-24 year old audience. Elements like painted band members and an attractive female artist are used to engage the audience. The band presents as ordinary but also extraordinary to form an emotional connection with viewers and encourage them to consume the band's products.
The document summarizes a student's media project creating a music video for the song "Angels" by Allison Crowe.
The music video was experimental in genre to fill a gap in the indie pop music market. Conventions like lyrics, cinematography, and genre were used. Feedback showed the green screen and black and white scenes were most successful, while the song was less liked. The student learned about defining a target audience and maintaining a brand image through consistent logo use and variety in music video imagery.
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently displayed. Including track names with other famous artists can attract audiences outside the target demographic. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.
The document discusses creating a unified theme and style across a band's promotional products. It examines how other bands use consistent imagery, styles and color schemes. It then details how the author established a theme of "looking and watching" by featuring voyeuristic footage in the music video and images of a smashed camera in the album packaging and magazine ad. Red, black and white were used as core colors to appeal to the indie/rock genre audience. By keeping the band members anonymous, it creates intrigue and focuses the audience on the music itself, in line with indie/rock values. Taken together, the products form a cohesive and effective promotional package.
The student created a brand image for their fictional band using various elements in their music video and ancillary products. They aimed to portray the band as fun, quirky, and different from other indie-pop bands. Key elements of the brand image included the use of a fox costume, consistent colors, fonts, and repetition of visuals across products. Audience feedback indicated that the brand image successfully conveyed the desired qualities and was unique, especially the fox costume. Minor improvements such as using real musicians were suggested, but overall the branding was deemed effective.
The document discusses how a band created a brand image for themselves to stand out in the music industry. They aimed for an image that was fun, quirky, and carefree while still fitting in the indie-pop genre. To create this image, they used consistent elements like costumes, colors, and a fox mascot across their music video and album packaging. Specifically, they dressed in casual clothing like cardigans and t-shirts in various indie-inspired colors. They also incorporated a mix of bright and dull colors to represent different aspects of indie-pop. Repeating these visual elements helped make the band and their products instantly recognizable and memorable.
The combination of the main product and ancillary texts is effective at reaching the target audience of industrial rock. To appeal to both the niche market and mainstream audiences, conventions of the genre must be understood and appropriate representations used. Some scenes in the music video were modified to make them more suitable for different demographics by obscuring explicit content. The album cover features a close-up image of the artist to represent their style and independence without being too busy. Inside images provide insight into the artist's personality and influences to help audiences connect with them.
- The document analyzes magazine advertisements for music albums by Jessie J, Florence and the Machine, and Lana Del Rey.
- For Jessie J, the ad uses a glamorous black and white photo of the artist with gold accents to match the album's color scheme. However, the image does not match Jessie J's previous relatable image.
- For Florence and the Machine, the ad features the album cover photo and highlights the release date. It uses fonts and colors that suit the artist's vintage style and feminine image.
- For Lana Del Rey, the ad directly uses the album cover artwork, promoting her unique image and sound.
This document provides information about the 3Com 3C10233 SuperStack 3 NBX V5000 CP 256MB Memory Upgrade Kit. It describes the product, provides purchase and ordering details, and outlines shipping, payment, warranty, and additional services offered by Launch 3 Telecom related to the 3Com 3C10233 and other telecom equipment.
This document discusses the perception and portrayal of Islam in the UK media before and after significant events like 9/11 and the 7/7 London bombings. It notes that immigration since the 1980s increased the Muslim population in the UK. After 9/11, Muslims faced physical and verbal abuse as the media portrayed them as terrorists. Subsequent terror attacks in the UK, like 7/7, further increased anti-Muslim hate crimes. Over time, right-wing groups grew larger and expressed more hate toward Muslims. The document also discusses organizations that track and support victims of anti-Muslim attacks as well as articles analyzing the negative and biased portrayal of Islam in British media. This biased coverage is argued to contribute to rising Islam
This document outlines a pitch for a documentary that aims to inform viewers that the media portrays Islam differently than how it truly is. It seeks to reduce the misconception that Muslims are terrorists by showing what Islam is really about. The target audiences are racist groups and those with negative views of Muslims influenced by the media. Research was conducted including focus groups and articles. Distribution plans include getting a trailer on Channel 4. The documentary will be structured with a presenter exploring mosques and interviews to provide different perspectives on the topic.
Este documento describe los potenciales de acción cardíacos y conceptos relacionados. Explica que el corazón tiene células contráctiles y de conducción, y que los potenciales de acción conducen a la contracción y presión cardíaca. Describe las fases del potencial de acción, incluida la despolarización, repolarización y meseta, y cómo varían entre las aurículas, ventrículos y nódulo sinoauricular. También explica conceptos como velocidad de conducción, periodos refractarios y electrocardiograma.
Este documento presenta las respuestas a una actividad de matemática sobre funciones racionales y polinomiales. Se analizan 4 funciones diferentes y se identifican sus dominios e imágenes. Luego, la función racional f(x)=(x^2-2)/(x+1) se grafica a mano, mostrando los pasos. Finalmente, se grafica la función polinomial g(t)=t^4-5t^3+4t^2-5t con el software y se determina que el punto (-1,-1) no pertenece a ninguna de las curvas graficadas
Un protocolo de investigación es un documento que detalla las etapas y procedimientos de una investigación científica. Establece los objetivos, metodología, cronograma y recursos de un proyecto de investigación de manera ordenada y estandarizada. Aunque no existe un formato único, la mayoría de protocolos incluyen secciones como título, resumen, objetivos, método, resultados esperados y conclusiones. El protocolo es fundamental para guiar y dar credibilidad a un proyecto de investigación.
Actividades inteligencias inter e intrapersonalbegopadi
Este documento presenta varias actividades para trabajar las emociones y las habilidades socioemocionales en el aula de 4o de Educación Infantil. Las actividades incluyen el uso de una caja de emociones, un bote de emociones, ejercicios de relajación como mindfulness y yoga, y dinámicas grupales como "El ciempiés" para fomentar las relaciones interpersonales. El objetivo general es ayudar a los estudiantes a identificar, comprender y regular sus propias emociones y las emociones de los demás
Chuck Berry was born in 1926 in St. Louis and was influenced by artists like Nat King Cole and Muddy Waters. For his first performance, he sang "Confessin' the Blues" in his high school talent show. Berry's music transcended generations and he earned respect as the "Father of Rock & Roll" by entertaining audiences and playing what they wanted to hear. Songs like "Johnny B. Goode," "Maybellene" and "Memphis" became anthems for American youth culture.
Este documento presenta las misiones y visiones de varias empresas multinacionales. Cada sección describe brevemente la misión de la empresa, que generalmente se enfoca en satisfacer las necesidades de los clientes y contribuir al desarrollo de la sociedad, y su visión, que suele ser liderar su industria o mercado a través de la innovación y tecnología.
El documento analiza y compara los contenidos de los libros de texto de las editoriales Anaya y Santillana para la asignatura de Cultura y Práctica Digital según el currículo oficial. Detecta lagunas como que no consideran a los estudiantes como nativos digitales, no incluyen suficientes elementos digitales y no incorporan el uso del móvil en el aula. El autor elegiría el libro de Santillana porque cumple mejor los contenidos del currículo de forma más amplia y organizada, facilita el estudio e incorpora más los intereses de los estudiantes
O DEVER DE FUNDAMENTAÇÃO NO NCPC: Há mesmo o dever de responder todos os argu...Prof. Rogerio Cunha
Texto Publicado no Livro:
DEVER DE FUNDAMENTAÇÃO NO NOVO CPC, O – ANÁLISES EM TORNO DO ARTIGO 489 . Editora LumenJuris, 2015.
Coordenadores: Fernando Andreoni Vasconcellos, Tiago Gagliano Pinto Alberto
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A commedia dell'arte surgiu na Itália do século XVI como forma de teatro profissional realizado por trupes itinerantes. Os atores se especializavam em personagens fixos com máscaras e dialetos diferentes. Apesar de improvisarem, os atores preparavam-se durante a vida para seus papéis. A commedia dell'arte influenciou dramaturgos por séculos e se espalhou pela Europa, apesar das dificuldades dos atores.
La tintura de ajo negro se obtiene a través de dos procesos: primero, el ajo común se transforma en ajo negro a través de oxidación durante 45 días; segundo, el ajo negro se macera con un líquido como glicerina vegetal o alcohol para extraer sus propiedades. La tintura de ajo negro concentra las numerosas propiedades nutricionales y de salud del ajo negro en una forma líquida más conveniente para el consumo que comer grandes cantidades de ajo negro sólido. Al consumir 15
O documento é uma letra de música que pede ao Espírito Santo que sopre e renove a igreja. A música descreve como o Espírito Santo encheu o lugar como um vento impetuoso e como voz de muitas águas, e como na igreja já se sente Ele operar através de línguas estranhas e profecias.
Este documento proporciona definiciones y explicaciones sobre conceptos relacionados con servidores y sistemas de red. Explica que un servidor es un software o hardware que provee datos a otras máquinas y define sus características principales como procesador, memoria RAM, placas del sistema y almacenamiento. También describe factores de forma, infraestructura convergente, redes híbridas, tipos de almacenamiento, redundancia, alta disponibilidad y virtualización.
Calidad de software y la auditoría en sistemasJose Pacheco
Este documento discute los atributos y la calidad del software en las auditorías de sistemas. Explica que la calidad del software implica la ausencia de defectos, aptitud para el uso, seguridad, confiabilidad y cumplimiento de especificaciones. Los principales atributos de calidad del software son la escalabilidad, seguridad, desempeño y fiabilidad. También describe cómo los atributos de calidad del software, como la interactividad y el cumplimiento de parámetros, pueden mejorar la eficiencia de las auditorías.
Communities that Care is a 5-stage program used globally to help communities prevent issues like substance abuse, crime, and unhealthy behaviors in youth. The first stage involves identifying community stakeholders and leaders. A community leader group is then formed to create a vision and map community needs, assets, and risk factors. Using this profile, the leaders develop a prevention program and action plan. The final stage implements and evaluates the plan, with changes written back in, with the overall aim of bringing community expertise together to show young people that their community cares.
Este documento compara las teorías semióticas de Saussure y Peirce, destacando sus diferencias y similitudes. Saussure se centró en los signos lingüísticos desde la lingüística, mientras que Peirce abarcó todos los signos desde la filosofía y lógica. Peirce también consideró la materialidad del signo y clasificó los signos en tres divisiones, mientras que Saussure vio el signo como una entidad cerrada. No obstante, coincidieron en que el pensamiento humano se basa en signos,
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
The document discusses how a media product challenges or develops genre conventions. It analyzes the genre conventions of websites, digipaks, and music videos for the indie alternative genre. The analysis compares the creator's media products to those of artists like Nirvana, The Killers, Arctic Monkeys, and The Weeknd. It is shown that conventions for fonts, colors, layouts, and lighting are generally followed to attract audiences. Some conventions are challenged, such as by including unobscured band images, to further intrigue viewers.
Digipak Analysis for Indie Pop Music Vidoes11dewberrysoph
The document discusses similarities and differences between indie pop CD packaging designs, known as digipaks. It analyzes examples from Two Door Cinema Club and Alt-J, noting similarities like consistent color schemes and repeated imagery. Conventions are identified, such as bold typography and images related to lyrics. Differences are also discussed, such as Alt-J showing band performances while Two Door Cinema Club does not. The document concludes that adopting elements like bold fonts, artistic images, and repeated graphics can help a digipak design appeal to the target indie pop audience.
This document discusses how a band created and portrayed their brand identity through their music, music video, and other promotional materials. Their brand identity represents a hybrid of rock and grunge genres to create something unique. They use masks to represent each band member's individual identity. In their music video and other media, they show close-ups of themselves playing instruments and use a derelict building setting with graffiti to match their genre and brand image. Their promotional materials like advertisements and album packaging feature their logo, masks, and color schemes to clearly identify their brand.
The document evaluates how effectively the main product (music video) and ancillary texts (album digipak and magazine advertisement) work together. It finds that they generally resemble real media products in their respective genres through their use of conventions like layout, branding, and professional design. Some elements of the video, like its camera quality, are less representative of industry standards. Overall, the combination of products promotes the artist through a consistent brand identity and aesthetic that attracts audience attention and encourages further engagement.
The document discusses conventions of music videos in the indie/pop genre. It notes that music videos in this genre typically focus on authentic performances by the band and close-up shots to create an emotional connection between the artist and audience. Narrative is also commonly used to relate the video to the song's lyrics and message. The document then examines conventions for magazine advertisements and digipaks targeting this genre, such as using similar imagery to related videos and including band information and social media links.
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
The document discusses a promotional package created by the author's group for a club/bassline music album. It includes a music video, CD cover, and magazine advertisement. The CD cover created by the author uses layered images of the artists in revealing costumes against colorful backgrounds and patterns to attract their target 18+ audience interested in dancing and partying. Elements of the cover draw from conventions while also challenging norms through the revealing imagery meant to intrigue the niche market audience.
The document discusses how the media product uses and develops genre conventions of real media products in the indie/alternative genre. It analyzes the conventions used in websites, digipaks, and music videos of similar artists like Nirvana, The Killers, Arctic Monkeys, and compares them to the media product. The product challenges some conventions like showing the band on the homepage, but develops most conventions like using simple color schemes, capitalized titles, and dark lighting to connote mystery and intrigue audiences.
Digipak and music magazine advertisement pitchalbinosmurf
The document discusses plans for designing a Digipak album cover and advertisement for a folk rock band. Key points include:
- The target audience is 16-30 years old and research from a music video will inform the design.
- Examples of successful album artwork show the importance of linking to the band's genre, using nature themes, and having a unique yet memorable design.
- The planned Digipak design features a tree spreading across the cover with branches and track listings. Nature tones and a vintage font will be used.
- An example advertisement is praised for effectively representing the artist's style through imagery, font, and linking to their album design.
- The artist's advertisement will similarly
The document discusses the design process for ancillary materials to promote a music artist and single called "Burn It Down". Key points:
1) The CD cover, digital booklet, and magazine ad were designed to coordinate with the music video's theme of fire through an orange background and sunglasses to represent brightness.
2) Research was done on design trends in the electro-pop genre which informed bold text, plain images, and font sizes ordered by importance.
3) Similar styles of clothing on the artist and actor aim to relate to the target audience and compel them to listen through portrayed trends.
4) Sources for music downloads and a popular record shop make the cover look official, while log
1) The document discusses conventions used in digipaks and advertisements to promote artists, such as emphasizing the star persona through repeated close-up images of the artist.
2) Common elements included album information, links to purchase, and references to the artist's legacy. Intertextuality between marketing materials and music videos was also important.
3) The aesthetics in this case study departed from modern styles by using monochrome photography inspired by Terry O'Neill to portray the artist as an iconic figure from the past and connect to nostalgia.
4) Instead of a direct message, quotes from the artist were overlaid on images to convey their personality while maintaining an air of mystique. Overall,
The document discusses forms and conventions of alternative indie rock media products. It provides details on typical characteristics like using faded colors like black, dark tones, and grungy or abstract imagery. It also notes the target audience is usually ages 15-21. The poster developed for the band "New Desert Blues" uses dark colors and a simplistic font as is common in the genre. The digipak challenges some conventions by using staged photos rather than performance shots and not including black and white images typically seen in the genre.
This document discusses strategies for designing effective promotional album posters and covers. It examines how to apply the "route of the eye" concept to guide the viewer's attention in a quick and impactful way. Key elements discussed include placing the band name and album title prominently, including images of the band and CD for recognition, highlighting new releases or reviews to generate hype, and showing the record label for branding. Color, font, and layout are also addressed to make the design appealing, identifiable within the genre, and similar to successful existing products. Comparing to other examples allows one to determine if their own design achieves these goals of attracting attention, conveying necessary information efficiently, and relating appropriately to the target market.
The document discusses how the media product adheres to and challenges conventions of real media products. It summarizes how the magazine advert, digipak, and discs follow conventions like central images, band names, track listings, and consistent branding. It also challenges some conventions, like using the same image multiple times on the digipak and adding social media links. The goal is to create a cohesive promotional package that will appeal to audiences and help promote an up-and-coming band called Faux Pas.
Question 2- How Effective is the Combination of your Main Product and Ancilla...Amelia Gough
The document discusses how to create an effective brand identity across multiple media products such as a music video, digital album packaging, and advertisement. It emphasizes using consistent visual elements like imagery, colors, fonts, and styles to clearly link the different pieces together and make the artist's work easily recognizable. Specific techniques mentioned include using the same protagonists, a black and white color scheme, and similar wording and layouts across formats. The goal is to encourage cross-promotion and increase sales and audience understanding of the artist's genre and style.
The document discusses how effective the combination of a main product and ancillary texts is. It notes that media convergence using old and new media was employed across a magazine advert, digipak, and music video to promote an artist. Consistent themes of nature, religion, and a "rags to riches" storyline, as well as similar fonts, colors, and locations were used to reinforce the artist's brand identity and star image across the products. While the music video had a more unique color scheme, overall elements were synchronized to maintain familiarity and match conventions of the rap genre.
Tevin Campbell produced a music video, album digipak, and magazine advertisement for his advanced media portfolio. He analyzed conventions from real rock music videos, albums, and advertisements. Some conventions he incorporated included using a handheld camera, fast edits, close-ups of band members, and consistent colors across products matching the rock genre. Audience feedback helped him learn that his work properly established the rock music genre but could be more complex.
The document discusses the visual style and branding elements used across the promotional package for a band called The Magic Gang. A consistent visual style was important to establish the band and link the music video, digipak, and album advert. Key elements like the logo, color palette, band photographs, and instruments were incorporated throughout the three media products to strengthen the brand and visual identity. The font, depth of field techniques, and other design features also helped to achieve a cohesive promotional package that effectively marketed and commodified the band.
The document discusses how the media product adheres to conventions of real album promotional packages. It summarizes how the magazine advert follows conventions like centering the album cover image and including the band name and release date. It also discusses conventions used in the designed digipak, like featuring the band members on the cover and including the track list and band images on the inside panels. While adhering to typical structures, it also challenges some conventions like using the same background image repeatedly rather than varying images. Overall, the document shows how the promotional package conforms to real-world conventions to appear authentic while also innovating in minor ways.
How did you use media technologies in the constructionAlice Culham
This document discusses how the author used various media technologies throughout the construction, research, planning, and evaluation stages of a coursework project. Some key technologies discussed include:
- WordPress for hosting a blog to showcase each stage of the project.
- YouTube to research music videos from the indie pop genre and find inspiration. Google to conduct additional research.
- SurveyMonkey to create surveys to gather audience feedback during the research and evaluation stages.
- iMessage and group chats for planning and organizing with project partners.
- Canon DSLR camera and GoPro camera for filming footage for a music video.
- Adobe InDesign for designing a digipak.
How did you use media technologies in theAlice Culham
- The document discusses how the author used various media technologies throughout the construction, research, planning, and evaluation stages of a coursework project.
- WordPress was used as an interactive blogging platform to organize and showcase work. YouTube was used for music video research and analysis. Survey Monkey was used to collect audience feedback.
- Adobe InDesign was used to design a digipak with a template, allowing professional layout and formatting. Photoshop provided tools to design a magazine advert. Premier Pro was used to edit video footage and add titles/credits for the final music video product.
Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently cuts within the beat or lyrics and breaks continuity rules to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. A video's diegesis or world is revealed slowly and actions may be disrupted, creating gaps for the audience.
Richard Dyer's star theory proposes that celebrities are constructed by media institutions for financial gain. The document discusses several key points of Dyer's theory:
1) Stars are manufactured through various media to appeal to target audiences and generate revenue.
2) Institutions shape stars' images to represent certain ideologies and cultural values in order to promote consumption.
3) Over time, stars transition from real people to constructed personas tailored to audiences' expectations through various media representations.
The document then analyzes how Dyer's theory applies to Taylor Swift and her image transformation over her career from country star to pop icon through manufactured representations in music videos, merchandise, and other media.
Carol Vernalli's theory focuses on how music videos are constructed through narrative, editing, camera techniques, and diegesis. Narratives in music videos are often fragmented and non-linear, reflecting the lyrics. Editing frequently matches the musical phrases and is foregrounded to draw attention. Camera movements and framing utilize extremes like close-ups and establish shots that move with the music. The diegetic world is revealed slowly and actions may be disrupted, creating gaps for the audience.
Music genres are conventional categories that identify pieces of music that share traditions and conventions. Genres divide different types of media like films, magazines, and music into categories such as romance, horror, comedy, pop, and rock. A music genre has common codes and expectations around technical elements like sound and editing style, and symbolic elements like facial expressions. Genres are useful for producers and record labels to understand audience expectations, budget appropriately, and effectively promote music videos to the intended target audiences.
Through completing their full film opening sequence, the student learned how important planning and research are for a successful video. For the preliminary task, they created a basic storyboard but did not plan shots in detail. However, for the main task they took more time to thoroughly storyboard and plan ideas with the group. This ensured they used their limited filming time effectively and were prepared with equipment lists. While they tried to fit too much into one lesson for the preliminary task, mistakes from this taught them to better account for challenges and arrange additional filming days if needed. Overall, the student improved their camerawork, editing skills, and understands the value of production research.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?
Alice Culham
2. Branding
◦ A brand is a product /range of products that has a set of values associated with it that are easily
recognised by the consumer. Branding is the process of creating a unique name and image for a product
(band/artist) in the consumers' mind. It is mainly achieved through advertising campaigns with a consistent
theme and it aims to establish a significant and differentiated presence in the market that attracts and retains
loyal fans / customers.
◦ The brand image of an artist is important for their success especially if it is present in their music videos.
An example could be Lady Gaga’s wacky sense of style; her uniqueness is now widely recognised and could
attract some people to her music. Some bands/artists have particular motifs or logos which they use
throughout their promotion such as on album covers, posters, websites, merchandise etc. which appear on
every form so that they become identified with the band. An example of this is The Rolling Stones tongue
logo which is now widely recognised associated with the band due to being repeated constantly. Promoting
the brand image of a band or artist is important to build a fan base through promotional campaigns such as
album releases and merchandise.
◦ When looking at ‘Peace of Lions’ as a consumer or audience of their music products we would associate the
band with a laid back yet passionate style who love creating music. The band members are placed in
natural environments and the band member’s friendship will be emphasised to show that they have not
been constructed but actually enjoy working together. I feel I have demonstrated this sense of passion for
music and artistic value across the three products by focusing on visuals linked to an urban theme rather
than constantly reinforcing the band’s personal image through money shots.
3. Brand Image
◦ For our media A2 coursework we were asked to create a music video as well as produce two ancillary products – a digipak
and magazine advert for our constructed band. When combined with the finished video these two products would
demonstrate a marketing campaign for the band ‘Peace of Lions’ new album ‘This is the Life’.
◦ When creating multiple media products, brand identity is very important in order to create a consistent campaign where
audiences/consumers can recognise the links between the products. This has been evidenced by many artists and bands:
For example indie pop band ‘Bastille’ have
showed links between their products for the
album ‘Bad Blood’ by using similar imagery
throughout e.g. car lights at night time and a
sepia/vintage colour tone. This idea has then
been carried through into their music videos
of that album for instance ‘Pompeii’ which
was the first song to be released features a
similar dark setting while using shadows and
lights to focus on the main singer of the band,
which would engage the audience because
although there is clear links between each of
these products they are not so identical that
consumers become uninterested and bored.
4. Brand ImageWhen constructing Peace of Lion’s brand image I took inspiration from Two Door Cinema Club’s
promotional images and their overall image which they have created and portrayed to their target audience.
Considering their music genre is indie pop I feel that they have followed a quirky style for example the top
image uses bright colours and the band members are not wearing mainstream clothing – they are dressed in
jeans and suit jackets. What they are wearing is not necessarily demonstrating a sense of fashion or that they
keep up with the latest trends, again this reflects the indie focus of their music rather than their personal
image. However it does differ from aspects of research that I analysed where indie bands such as Bastille and
The 1975 were represented as cool and rebellious individuals through wearing items like leather jackets and
ripped jeans, which showed an alternate yet fashionable style which could attract certain audiences. This casual
style of clothing would enable audiences to dress like them, this links to Dyer’s theoretical point “A star may
initiate a fashion trend, with fans copying their hairstyle and clothing”. On the other hand, the second
image of TDCC (third image down) does express an element of rebellion due to the band standing in front of a
graffiti wall, wearing hoodies and having fairly stern facial expressions. The manipulation of the image making it
black and white also instantly adds and element of moodiness and contrasts massively from the top image. This
shows that indie pop bands are not set to a strict set of conventions and their styles and image can change
throughout their albums, the bands are free to express whatever they feel. For instance the top image connotes
elements of calm and happiness due to the bright colours, therefore the album being promoted may contain
mainly upbeat songs.
For my band I used two males and a female, the female band member has not been sexualised as I wanted to
portray the band as equal and from my representation post which I completed for research into indie pop. I
found that compared to other music genres, sexualisation of females is not commonly used. The band members
are looking wistfully into the camera and this direct mode of address is very effective in catching and
maintaining audience attention. The expression also lends the band to appearing as enigmatic and aloof leaving
the audience intrigued.
5. Brand Image
◦ Compared to these two images of TDCC for the construction of my own band I wanted
to go somewhere in the middle in order for them to look cool and alternate to attract my
target audience aged 16-24, but also approachable rather than rebellious/dangerous. I
did this by having the band members wearing casual yet fashionable clothing e.g. ripped
jeans, trainers and shirts. This would appeal to my target audience because they are likely to
be a similar age to the band members and therefore they can relate to them and may look
at them as fashion icons. I think that the costumes they are wearing represents them as
laid back individuals and again reinforces common indie values that the music that they
are promoting is much more important than their own personal image. This relates to
Dyer’s ‘Star image’ theory which states that stars are constructed to represent ‘real
people’ experiencing real emotions because as they are not wearing luxurious items of
clothing it represents them as normal people and allows the fans to dress like them as well.
Furthermore, the lighting is high key which is similar to the first TDCC club image but
differs from the second which is a lot darker. The band only feature in the digipak as I
wanted to enhance the idea of focusing on the music rather than the bands image as I felt
this was the most important thing within the genre I chose. Furthermore, from looking at
other bands digipaks and magazine adverts e.g. Imagine Dragons, Bastille, Foster the
People and Two Door Cinema Club I found that it is fairly unconventional to feature the
band on these materials and instead using artistic imagery which would engage and
interest the audience is much more common. This is why I chose to use the hand drawn
image of a lion for both my magazine advert and front panel of the digipak. Not only
does this create consistency between the products but it also follows typical conventions
of the genre by using abstract imagery rather than an image of the band.
6. The same font and
colours have been used
across these two
products. E.g. the font
‘Georgina’ which I
analysed in my font
analysis post has been
used for the band’s name,
album title and the track
listing. There is also a
consistency in colours
as ‘Peace of Lions’ has
been written in white
throughout, while the
album title is in red.
For the additional pieces of text such as the quote and institutional
information a different font has been used – Agency FB in order to
differentiate between the band’s branding and make the products
more interesting by using a variety of fonts rather than sticking to one
across each product.
Continuity has been created across the products by using a similar style and set of colours – due to the
video being filmed on the road I wanted to give the digipak a urban theme and keep to the road and brick
style rather than changing the location to a studio or field. Therefore I have used images to suit this style – the
band standing in front of a brick wall, sat on outdoor stairs and lastly an aesthetically image of a long empty
road with the sun shining brightly. The colours of these pictures also match well together due to the use of
yellows, oranges and a small proportion of greenery.
The urban theme to the
ancillary texts links well
with the overall
representation of the
band and their image due
to the simple yet effective
images which look cool
and unique. For instance
the cd tray is an image of
car lights but has been
manipulated so that they
appear blurry and out of
focus. This also links to
the music video because
there is a shot of car
lights in the bridge scene.
7. As these screenshots show, across the products I have tried to
create links in order to have a clear and consistent
promotional campaign which works to promote the new
album. For example the lion image which reinforces the
bands name has been used again on the back panel so that
when looking at the digipak on the front you have the lions face
and on the back is its back. This makes the digipak flow and the
panels link together, while keeping the artistic and indie
visual style. Furthermore, when looking at the digipak and the
music video I have also used similar imagery to make the
different aspects link together. For instance, the bottom left
panel is a long empty road and this can be evidenced again in
the video when we used external footage to break up the lip
synching parts. Although they are different settings the images
are very similar and hopefully audiences should be able to
recognise these similarities between the products. This is the
same case for the cd tray where I took inspiration from the
bridge scene of the video which featured five different cars and
their lights flashing in synchronisation. I thought that this
image would be perfect for the cd as the bright colours
against the black background stand out and look effective.
8. How will the promotional package appeal to the target
market?
◦ As I have mentioned previously, due to the band appearing fairly ‘normal’ and not just being constructed into an image like a lot of pop
stars, this makes it easier for the band’s fans to relate to them on a personal level rather than constantly looking up to them. The age of
the band also helps to attract the suggested target audience of males and females aged 16-24 because the band members themselves fall
within this category. This means that the target audience can again connect to the group because they will be at the same times of their lives
and may be interested in the same things such as clothing styles and hobbies. On the back panel of the digipak and magazine advert the
website for ‘Peace of Lions’ is also listed, this gives fans a chance to find out more about the band including personal information, tour
dates, merchandise etc. From researching into my target audience I found that as my target audience are likely to be music lovers, the
most suitable use of the gratifications theory would be entertainment. Audiences are likely to gain pleasure from watching the video and
from the ancillary texts due to keeping up with the latest music releases. Furthermore, the song itself is upbeat and happy, while the music
video is conceptual with elements comedy within it due to being unusual, this therefore could have a positive impact on consumers moods.
Goodwin recognised that most artists/bands have a trend of repeating certain actions within music videos in order to make their style
recognisable and create a consistent marketing campaign across each of their album or track releases. This theory can also be applied to
genre and in terms of ‘Peace of Lion’s’ promotional package the use of an urban location is used to suggest the indie style and has been
used by many other artists/bands of the same genre. Due to these locations being used frequently throughout the genre it suggests that it is
a common convention and therefore would appeal to the target audience.
Urban locations –
The 1975 and our
music video.
9. (Continued)
◦ On the magazine advert I decided to include a quote from ‘Q Magazine’ which is a popular music magazine in the UK. Due to
the quote being very positive ‘Prepare to be amazed’ this is likely to speak to the target audience who would be interested in the
magazines opinion due to being reputable in the music industry. Again referring back to my research I found that my target market
fitted into Channel 4’s tribes website in the ‘Young Alt’s’ section. These tribe members are passionate about music,
motivated by a need to be themselves and are creative and unique. I believe that my three products adhere to these qualities
in various ways, for instance the conceptual theme of the video e.g. the narrative is fairly loose and random, this is likely to
appeal to a more alternate audience who are seeking something a bit different compared to a more mainstream group who may
prefer a strong narrative which is easy to follow and makes complete sense. Furthermore, by using the lion image for the main
feature of both the magazine advert and digipak it expresses the bands passion for music rather than promoting themselves. This is
likely to attract the target audience who love music and creative art which the hand drawn lion would fit into. In the digipak, by
placing the band in an urban environment it helps to establish the band as authentic and they are instantly more relatable to the
audience due to being in this location which would be common to many people rather than a constructed studio. I think that the
representation constructed within the promotional package is fairly conventional due to each of the ancillary texts featuring the
common conventions such as record label information, a key image, the band’s name, album title etc. I think that the
music video could be seen as quirky due to its conceptual themes and slightly unconventional due to not featuring the band
themselves, as often within indie pop performance is a key part due to the emphasis on musical ability. However we considered this
when constructing our music video and we felt that by using characters rather than the band this would keep the audience engaged
and the video would differ from mainstream styles, which in turn would attract an audience looking for something unique.
◦ Overall, I feel there is a clear link between my three products through various elements such as consistent typography, imagery and
the emphasis on artistic/conceptual visuals rather than promoting the band members personal image which is not usually
conventional of the indie pop genre. Despite the music video being not directly linked to the ancillary texts because this is just one
single from the album, I have still tried to create loose links between the main product and ancillary texts by keeping to an urban
and outside location and using the idea of cars to form the basis for images, e.g. car lights and an empty road.