The document discusses and compares the effectiveness of ancillary texts, such as a music video and digipack, for a music product. It notes differences between the close-ups used in the video versus photography studio shots for the digipack. The target audience is identified as mainly females aged 12-25. Different designs and elements of two digipacks are described, and how they aim to attract the target audience through unique and eye-catching aspects. In conclusion, both digipacks are considered effective at displaying and promoting the artist clearly to the target audience.

1. Q2.How effective is the combination of
your main product and ancillary texts?
By Emma Nwachuku

2. In accordance to the ancillary products and our
music video I think there are more differences
than similarities. The recognizable differences
include close ups: Close ups were featured
throughout our video, this was due to the fact
that as a group we wanted the lead artist to
connect to the audience with the use of eye
contact and facial expressions. For our
digipack, we used a photography studio where
there was a lot of artificial light that produced
great photographs. For our music video we
filmed in exterior locations which had a lot of
natural lighting.

3. Although we had similarities we had a lot of
differences also for example we shot our
digipack photos inside which sort of
contradicts our video, because most of
footage was filmed outside. Our artist wore
different clothes to our shoot which
differentiates the digipack from the video.

4. How successful are my
ancillary texts?
I think that my ancillary products are quite
successful, I used specific conventions e.g.
continuity with text and photos, to
demonstrate a link between the two. I
displayed all the key information, e.g.
website, twitter page, serial
number, copyright and recording
companies’ logo.

5. Target Audience
Our target audience is mainly female in the
12-25 age range.
We thought this would be our target
audience because Eliza Doolittle’s music is
very child-like and animated which would
draw in younger audiences. Although her
meaningful lyrics will attract older viewers
(16-25)

6. I think that my target audience will like this digipack because It’s unique and attractive, as soon
as the target audience sees the digipack inside the retail store (hmv) they will be instantly drawn
to the background which is an image of the andromeda galaxy.
I also believe that the font is very eye catching I used segoe script because the prior font that I used
Friday13SH looked very amateur compared to this font. I think this font suits the digipack because it
adds depth and makes the album look as though it has more to give. I think my audiences will like the
album because, it’s different but consistent and our audience will recognize our artist quickly.

7. I think our audience will like our
advertisement because its not
different from the original
digipack. I decided to use the
front cover for the center
image.
I used a slightly different font
because I thought it would be
easier for audiences to see the
differences and to make it stand
out as an advert.

8. I think older audiences will like this digipack more because it looks as though the
album has a lot of depth whereas the first digipack, looked like a generic pop
album. I decided to use 3 different images of our lead artist for the front cover as it
shows 3 different sides to her and will emphasizes the individuality in her music.
The font is the same as the original digipack but is more effective on this
one I think this is due to the monochrome effect of the digipack.

9. I also used the front cover for the
center image. As straight
away, her audiences will release
this is a promotion for her music. I
changed the reviews because I
wanted them to stand out more
for the audience.
I decided to use Rolling Stone, the
Guardian, NME because they are
well respected for the music
reviews.

10. Conclusion
In conclusion I think that the target audience
will attracted to both digipacks because
they are both very fun and attractive and
display the artist clearly so that the audience
wil recognize Luna Smalls.