The document discusses plans for a music video for the song "Nothing Else" by Mura Masa. It will tell a story through the lyrics about love and have deeper meaning. The video will mainly show a narrative rather than a performance to fit the artist's style. Characters will be young to represent the electronic producer's identity. Filming locations will include urban and party settings based on audience research. Costumes will have an alternative style to appeal to the 16-24 year old target demographic. Editing will use techniques from Mura Masa's "What If I Go" video.

1. WHAT SONG WE HAVE CHOSEN?
https://www.youtube.com/watch?v=LFzQ-UHgf54
Mura Masa- Nothing Else!
We have picked this song as we feel it has a good progression of a story being told in the
lyrics. The artist we have picked will fit in with the story ang genre we want to include in
our video, the lyrics are about love and have deeper meaning with gives us an
opportunity to create a symbolic video.

2. Type of video
Looking at music videos our artist has already made he never tends to have
performance videos, so to fit with his identity we will be mainly making a narrative
video. However due to our audience research we may be have a little performance in
it as many of our audience did say they would like to see it.

3. Artists identity: Young electronic producer
This will be connoted in
our music video through
characters we use. For
example they will be
young.
ARTIST IDENTITY
To fit with our artist
identity we will be also
dressing our characters
in a similar style to the
artist himself.
This will be shown in
our digi-pack as well
To make sure our artist has a unique selling point we will make sure they have
a unique style. We have chosen a ‘non mainstream’ song to emphasise them as
unique as people will listen to it and think it sounds different to a regular pop
song so will probably want to listen to more.
Although Mura
Masa isn’t the
singer in the
actual song, he
just makes the
music, we have
still chosen a
similar style to his
to appeal to his
target audience.

4. Who is our Artist?
Our artist has an edge and a
particular style. He is a 18 year old
mixed raced boy. We have picked
him as he tends to have wear
simplistic clothing but with a slight
edge which is similar to the real
artists.
Bobbie Merchant

5. Appealing to our target audience
To appeal to our target audience,
which is 16-24 year olds, we will be
using characters in our music video
which are this age.
We will be using a male artist to
appeal to our target audience.

6. Location and costume!
Due to our target research we have
decided to film in a couple of
different locations as our stats show
that our audience would like to see
an urban setting and a party.
Similar style (alternative clothing and casual) to other Mura Masa
videos which will also appeal to our audience as well. This links with
our artists identity.

8. Editing- inspired by What If I Go
Our editing style will be influenced by
What If I Go again in the way they
use lots of quick shots, tilted cameras
and jazzy lights.

9. Ancillary Task and poll daddy survey
We will be using bright and bold colours to appeal to our
audience.

10. Ancillary Task