2. OUR CHOICE OF SONG
At the beginning of our project we were stuck choosing between 3
songs. These were:
- Not3s – Bestfriend
- Kojo Funds – My 9ine
- J-Hus – Closed Doors.
After ruling out Closed Doors (group decision), we decided to use My
9ine, but discovered that the lyrics did not match what we wanted to
portray in our video. We ended up deciding to use Bestfriend, but we
found that our ideas were being heavily influenced by the original video
for the song. This resulted in us choosing to use Closed Doors. Although
it was last choice, it is still a very good song and has a better storyline
3. THE NAME OF YOUR
BAND/ARTISTE AND WHY
YOU CHOSE IT?
The name of our artiste is Juic3. The idea of the name ‘Juic3’ was
influenced by an artiste called Not3s who uses the number 3 in his name
rather than an ‘E’. When researching, we found out that Not3s has a 3 in
his name because it is a representation of: Money notes, singing notes
and taking note of his music. However, we decided to use the number 3
to express the freedom to be different and the creativity that rappers
have in relation to music.
4. WHAT SONG YOU ARE GOING
TO USE AND WHY YOU
CHOSE IT?
We chose this song because as young people from London, the song is
relatable to us to some extent. The slang he uses in the song links to us
as music video producers because we hear it in our everyday life.
We also chose this song because it has no music video and this puts us
at a creative advantage as a group because our music video will be
based on original idea and as a result make our video more unique.
‘Closed Doors’ is from J Hus’s album common sense, although J Hus
has gained international popularity, he's still part of a underground
music genre this means that by us doing this song we are helping to
mould a underground genre and this will make our product even more
special because it will suit a niche market
5. HOW YOU ARE GOING TO STYLE
(BOTH IN TERMS OF FASHION
AND MEDIA IMAGE) YOUR
ARTIST AND WHY YOU THINK
THIS IS APPROPRIATE?
For costume, our artist will wear clothing that is viewed as typically urban
such as slim fit tracksuits and trainers. Clothes will probably include
brands such as Nike and Adidas and maybe others such as Trapstar. Our
female lead character will be dressed very casually in jeans, a simple top
6. WHAT GENRE YOU ARE
GOING TO FOLLOW AND WHY
YOU CHOSE IT?We chose UK rap because it’s very popular in the inner city where we all
come from, it’s listened to and enjoyed everyday. It is a very important
part of the black society. It is another way people let their voice and
message get across and heard. We have chosen this genre because we
find this genre very creative and different. This is because even though it
has a lot of different bands and artiste in this category they all come
across unique and different. Although it is a mass genre, there are many
niche genres that have collaborated to make it what it is today.
7. WHO YOU WILL BE USING
FOR YOUR BAND/ARTISTE
AND WHY YOU CHOSE
THEM?Artiste: Rody Assan
We have decided to use Rody because of
his similar persona to our ‘trapfit’ style.
This is evident through his rough high
top hairstyle and bashy ripped jeans.
Also, he is familiar with this genre of
music and we feel he could be a good
contribution to the video. He is a part of
the age group for our target audience
and so to have someone of this age range
in the video will influence them to watch
it even more.
8. WHICH AUDIENCE WILL YOU
BE APPEALING TO AND WHY
YOU THINK THEY APPEAL TO
THEM?Our target audience for this song is young people that are ages 16-25.
This is because people with in this age range are able to relate to the
lyrics of this song. We will appeal to our audience by making our artist
controversial. We can achieve this by make him do things that challenge
the norms of young society, owning crazy animals. We can also attract
our target audience by making our artists the people’s sweetheart and by
doing this it will allow us to attract a large female audience as a result his
product will sell better.
9. HOW YOU ARE GOING TO
PROMOTE THEM?
We decided that our best form of promotion would be through social
media platforms such as twitter, instagram, Snapchat etc. As our target
audience is 16-25 this is a good way to promote our artist as people in
these ranges are most likely to be very active on these websites.
10. A BASIC IDEA OF WHAT YOU
ARE GOING TO DO FOR
YOUR MUSIC VIDEO?For our Performance, we have decided to use a dark black room in
which the Artiste will be sitting down on a chair, whilst singing towards
the camera. The reason why we have decided to use a dark black room
is because the colour black is associated with mystery and secrets. This
is linked to the song as it is titled ‘Behind Closed Doors’ and so the idea
that there is a secret is relevant. Also, the song is very slow and has a
low bass. Therefore, the depth of the song will match the depth of the
colour.
Performance: A boy who hides his relationship with a girl and keeps it
secretive so that other girls do not find out. (Player)
