The document summarizes and analyzes the design elements of Ellie Goulding's album "The Writer". It discusses four sections of the digipak: 1) The CD holder which features the album title and Ellie's name in handwritten font. 2) The back features Ellie in a field suggesting a calm genre and handwritten song list. 3) The inner section pictures Ellie playing guitar to suggest innocence. 4) The front cover is a close-up of Ellie with wind in her face, interpreted as walking through a forest to convey innocence, with her name larger than the title to draw in customers.

1. Digipak Analysis Ellie Goulding - The Writer
In this section of the digipak we have the CD
holder, this is where the CD will be placed. As
you can see we have the title of the album and
the artists name. The typography that is used is
trying to suggest her hand writing it. This is trying
to give the impression of a personal touch. In the
background we have all white to suggest a
happy mood and then in the CD area we have a
photo of ellie day dreaming. This could suggest
the genre to be soul.
In this section of the digipak we have the back
part of it. As you can see we have ellie sitting in a
field, I personally interpret this as a calm
environment so this may be related to the genre
that she is singing. Then you can see we have a
list of songs in her hand writing. I personally
believe this is meant to represent a diary so this
enhances the personal touch she is trying to
create, Then in the bottom right corner we have
the bar code and the records company’s logo.
In this section of the digipak we have the inner
section of the 4 part template. As you can see we
have a picture of Ellie is playing her guitar. This is
trying to create an innocent idea for the reader to
pick up on.
In this section of the digipak is the front cover,
debatably the most important section of the
digipak. As you can we have we medium close up
of Ellie with wind blowing in her face, I personally
interrupt this has walking through a forrest
meaning that she is a very innocent person. Then
the Typography that is used is still in a hand
writing type of font suggest the idea of the it being
a very personal album. The reason why her name
is larger than the title is due to the fact that they
want to draw in the customer by the name of the
artist. The reader doesn't care about the title, they
care about the artist.