This document analyzes shots from two music videos and how they use techniques from the genre. For the first video, "Crazy" by Jamal, shots are described that link lyrics to visuals, represent the artist positively for record companies, illustrate the soul music genre through a character expressing inner feelings, and demonstrate techniques like camera angles, lighting, mise-en-scene, and editing effects seen in other videos. Shots from "Forget You" by Cee Lo Green are also analyzed for how they connect lyrics and music to visuals, portray the artist's professional image, relate to the soul genre through historical context, reference other media, and employ lighting, camera angles, mise-

1. Evaluation Question 1:- In What ways does your media
product use, develop or challenge forms and
conventions of real products?
Section A:- Crazy - A2 coursework music video
1) A shot that a link between lyrics and /or
music and visuals
In this shot we have Jamal playing the character of Gnarls
Berkley. We have layered this shot with one shot of Jamal
dancing and then in the back layer of this image we have
Jamal singing the lyrics that matches visuals and music to the
lyrics of the song. Majority of the video is amplifying the lyrics
with visuals.
2) A shot that typifies the way a record company would want their artist to
be represented
In this shot we have got Jamal smiling, this is
very important for the us because we want
Jamal to be represented as a happy character in
this shot and this gives us the option to start
playing with the emotions that the audience and
their connection with Jamal. In this video we play
with the emotions a lot because Jamal is actually
Crazy and has mental disorders which we hope
the audience can relate to.
3) A shot that illustrates how your video uses
music genre
In this shot we have Jamal going crazy and acting the way he
wants to act, but due to society he has to keep his true self away
from site, this is a link to the music genre of soul due to the factor
they sing about their inner problems that they usually can;t express
with people in day to day conversations.
4) A shot that shows an intertextual reference ( an image we have seen in
another text already - a film, tv show or other music video)
In this shot we have a very stationary shot where we have a long shot
of three characters, the one in the middle is the main character and
then you have minor roles next to him, this is seen a lot of music

2. videos and tv series because it helps to establish the dominant and turbinated characters in the
scene/music video.
5) A shot that demonstrates your use of camera
In this shot we have Jamal going mad in the corner of
the white room that pops a lot throughout the music
video and the camera skills that we demonstrate is a
close up to him putting his hands on his head and
rubbing all of the paint other himself, this is meant to
represents the numerous mental disorders, different
colours represent different disorders.
6)A shot that demonstrates your use of lighting
In this shot we have Jamal in the white room, the medium shot
shows the use of lighting because of the him being very defined
with the white background and it makes his image stand out a lot
more.
7) A shot that demonstrates your use of mise-en-scene
I have chosen this shot to show the mise-en-scene in the
music video is because in this medium shot we have a line of
symmetry down the middle with both sides wearing the
clothes for today’s society and the location of the shot tells
us that it is in the normal time period due to the tables being
connected to today’s time period classrooms.

3. 8&9) Two shots which you feel demonstrate something which show you have
watched other music videos
In these shot we feel this demonstrates that we have
watched lot of music videos due to the use of over
editing, a lot of music videos do this due to the factor of
the visual effect it has on the audience and how it can
play the emotions. That is why sometimes in shots you
put filters on shots to make them more visually appealing
to the audience. In our music video the filters have
deeper meanings, we do this to state Jamals status in
society and where he stands where he actually stands.
Section B:- ‘Forget You’ - Ceo Lo Green
1) A shot that a link between
lyrics and /or music and visuals
In this shot we have young Cee lo green singing
to the lyrics, it is a medium shot and he is
gesturing to the car that he is referring to in the
lyrics, this is effective because it creates a
storyline within the video.

4. 2) A shot that typifies the way a record company would want their artist to
be represented
In this shot we have Cee Lo Green all
suited up and looking very professional,
this is the image that the record company
wants him to been seen has.
Professionalism is very important in the
music industry.
3) A shot that illustrates how your
video uses music genre
In This shot we have a Cee Lo Green in
teenage years, this shot tells us that the song
is related to the should genre due to the mise-
en-scene that is being used, Im talking about
the cafe only having coloured people in it,
knowing that the soul genre came to be from
that ethnic group.
4) A shot that shows an intertextual reference ( an image we have seen in
another text already - a film, tv show or other music video)
In this shot we have a medium shot of the three
ladies that keep popping up through out the video,
this is a reference to TV shows in the 1970s
where you had ladies helping in the background.
The meanings created having them in the video
brings up on going arguments about equality in
that time period.

5. 5) A shot that demonstrates your
use of camera
In this shot the use of camera is being shown
by a birds eyes view shot of Cee lo Green
teaching a girl how to play the piano. We know
this by the book that say as music on it and all
of the Notes with music written on them. The
shot goes in to detail about education and it is
still an important aspect to the success of your
life.
6) A shot that demonstrates your use of lighting
In this shot we have a medium shot of of Cee Lo
Green singing to the lyrics but this shot shows the
use of lighting in the way that it makes Cee Lo
Green stand out more than usual in a shot. This
may be linked to the storyline of the song.
7) A shot that demonstrates your use of
mise-en-scene
In this shot we have a medium shot of Cee Lo Green
and the girl that he is teaching to play the piano. This
is related to the use of mise-en-scene due to the
factor of the clothing, it is suggesting that it is the
early 1980s and this connects with time period that
has been used through out the music video.

6. 8&9) Two shots which you feel demonstrate something which show you have
watched other music videos
In this shot we have Cee Lo Green in a close up
of him in all of his small clothing suggesting that
he is at the end stage in his transformation. This
is seen in a lot of TV programs where the main
character starts from the bottom and works
himself to the top, some TV shows like The Big
Bang Theory where the characters develop
through out the show.
In this shot we have the female character that plays
the main character through out the song, and then at
the end they get instant karma. This has been seen in
some shows such as Faking it.