This document provides an analysis of Rihanna's LOUD album cover and packaging. It summarizes the key design elements, including the close-up image of Rihanna's face in bold red, blue, and white colors. The back cover features another image of Rihanna sitting in a chair with the same color scheme and font carrying over. Photos inside the album continue the bold color theme and were likely used to promote the album before its release.

1. Rihanna Album -Loud LOOKING AT LOUD ALBUM BY RIHANNA

2. LOUD ALBUM COVER Strengths: I really like how her lips stand out the most in the image because it makes you drawn to the picture. I also really like the colour scheme because the colours are bold and stand out. Colour Scheme: The colours used are Red, Blue and white. I found this out by going onto Photoshop and clicking the different colours to see there exact colour. I think that these colours work really well and they fit well with the genre which is Pop. Weaknesses: I don’t really like the fact that you can’t see much of the artist because you may not be drawn to it as much. I think that also there is a little too much red throughout the picture. Main Image:Close up of Rihanna, fills the whole album. Eyes shut, mouth open. Still uses the male gaze. Font: The font of the image is in square writing which I think works well. I really like how it is very simple. It doesn’t have the name of the artist on the album but this is because she is already well known so therefore I need the name of my artist on mine as she isn’t well known yet. Improvements:I really like the colour scheme but I think that instead of the blue maybe black would work better. I also think that if having the image fully in black and white and then making the red stand out would work really well because it would make it effective.

3. Tracklist: The font of the Tracklist is the same as the album font which makes all the font link together which I think works really well and keeps the idea very simple. The track list consists of the names of the songs and the number in which they come up on the CD. Barcode: The barcode is at the back of the album, this is put at the back because it isn’t aesthetically pleasing therefore it is hidden at the back rather than in your face and in the front. It is in the corner which means that it’s out of the way from the writing and the images. LOUD BACK OF ALBUM COVER Image: There is another image of Rihanna on the back of the album which links with the front of the album. The mise en scene works really well and also the red hair stands out as well as it standing out in the front of the album. Spine: The spine consists of the name of the album and artist because then it is easier to see when purchased and put on a shelf. It also has the name of the record company ‘DEF JAM’ Strengths: I really like how Rihanna is sitting on a chair and I also like how the writing is the same on the cover and the back because it means that they link together well. I also really like how the colours link together well. Colour Scheme: The colours used are all quite similar colours. Some are the same as the cover which are the neutral skin colour and the red used in the hair but there are new colours introduced which are the purples although they are dark like the blue so it is still the same style of colour scheme. Details: The Website is shown under the tracklist. The producers name is also under the tracklist. Improvements:I think that this could be improved by using different colours and also by using a different background because it may be hard to read the writing on the back.

4. IMAGES IN THE ALBUM Photos:Images released before the album to help with marketing the album. Could have been in magazines to help promote the CD.. Colour Sheme: The colours in the album are used throughout all of the pictures. Male Gaze:This is used in most of her images. Lyrics:There are the lyrics for some of the songs in the album which I think makes people more likely to buy it.