Bad Robot Productions is a production company owned by J.J. Abrams responsible for popular TV shows like Lost and Alias as well as films like Star Trek and Cloverfield. It was originally part of Touchstone Television but moved with Abrams after his contract expired in 2006. Bad Robot is known for pioneering viral marketing techniques for its projects, most notably using fictional websites and online videos to promote Cloverfield without revealing the plot. This helped generate significant buzz and set a precedent for immersive viral campaigns in the film industry.