For Sundara Karma - A Young Understanding.

1. {
Digipak Questionnaire
Analysis
Dylan Koolman

2.  The following analysis is based on the two digipak designs on
the next slide. These results will help me when creating my
digipak. This is because within the music industry, artists need
to work towards the needs of their audience, if their content
differs from what their audience expect, it can have a negative
effect and thus prevent the artist from making money. By
adhering to the opinions of the people from this
questionnaire, I will be making sure that my digipak is if the
correct requirements for my audience.
 However, the research into the audience, genre conventions of
Indie music and the band themselves may mean that the
research collated will need to be different from the final
product that I create. This is because the people in this
questionnaire do not represent enough of the audience for
Sundara Karma in order to produce an accurate digipak that
caters for their audience’s needs.
Digipak Questionnaire

3. { {Digipak 1 Digipak 2
Digipak Designs

4. {
Sundara Karma’s typical
target audience are people
in the late teens and early
twenties age bracket. This
survey is therefore useful
as nearly everyone who
has answered the survey
are between these ages.
This will allow the
collected data to be
accurate of the correct
audience’s needs, which
complies with the supply
and demand necessity of
the music industry.
Please state your age.

5. {
There is a gender
imbalance in the survey,
however, the music
created by Sundara Karma
isn’t limited to a specific
gender. Therefore, this
imbalance will not have a
negative affect on my
research.
Please state your gender.

6. {
Overall, people have
preferred the first digipak.
This shows that people
like the symbolism behind
the design of the first
image as well as the
layout and colouring of
the design, therefore when
creating my digipak, I will
follow the similar
structures that are set out
in this design.
Which front cover design do
you prefer?

7. {
More people thought that the first
digipak suited the song better than
the second digipak design.
However, with indie digipaks, the
colour scheme tends to remain
within the choices of black, white
and/or red. The first digipak
manipulates a lot of colour to
convey different messages, and
whilst this might be a more
visually appealing design, this
adheres more to the genre of R&B
as opposed to Indie. I will therefore
make sure to incorporate design
elements of both designs in order
to fit the audience’s preferences as
well as adhere to typical Indie
genre conventions.
Which front cover design fits
better with the song?

8. {
More people prefer colour
as opposed to monochrome.
This refers again to the
point made on the previous
slide being that Indie genre
conventions call for limited
colouring and simplistic
designs. On the other hand,
the song is about youth, and
a common youth stereotype
is rebellion, therefore
having a design that goes
against the genre
conventions of Indie music
could be effective in
conveying this message of
rebellion and individualism.
Which colour type do you prefer
for the front cover?

9. {
More people prefer
simplistic designs over
complex designs. This
complies with the Indie
genre. This, however,
contrasts the previous
opinion of the first design
being the favourite, as it is
a complex design. This
further highlights that the
audience like elements of
both designs, showing
how it would be best to
include elements of both
in my design.
Which design type do you
prefer for the front cover?

10. {
More people preferred
simplistic fonts as
opposed to dynamic fonts.
This is useful as most
Indie band front covers
have simplistic fonts and
layouts of the texts on the
cover. This will also allow
the band name and song
to be prominent figures on
the covers, which will
make both texts more
memorable.
Which font type do you prefer
for the front cover?

11. {
Everyone liked symbolism
in the front cover. This is
very useful as I have clear
direction to ensure that’s
symbolism is prominent
in the cover. With youth,
there is a lot of ingrained
symbolism opportunities
too.
Do you like front covers to
contain symbolism?

12. {
More people like
matching themes. Most
digipaks do not match the
themes of their music
videos, however, the
audience for this
questionnaire have
preferred the continuity
having the themes
between the two match.
Most Indie front covers
and music videos do
match however as they’re
mostly in Black and
White.
Do you think that the themes of
the digipak should match the
themes of the music video?

13. {
There was slight
preference to have the
included on the front
cover. Indie as a genre is,
unlike Pop for example,
not a widely known
genre, therefore I also
agree that having the
name of the band be a
prominent feature on the
cover would be good as
the audience will be able
to identify the band.
Do you think that the band's
name needs to be a prominent
feature?

14. {
The top three choices were
song details, a band
message and a thanks
message. These three
would be beneficial as the
messages would make the
band more personable to
their fans as opposed to
having a huge gap
between artist and
audience. The song details
would allow the audience
to see the work that went
into the creation of the
song.
Which additional items do you
think are essential to include?

15. The following question is based
on the net layouts above.

16. {
The most popular design
was the second. Seeing as
I will only have one CD
the design will have the it
in the middle as opposed
on the right. I also like this
design as it is simplistic to
not overload the audience
with design features but
also has enough space to
include enough additional
elements. It also places the
CD in the middle, which
is good as it ensures that
the CD is the main focus.
Which net layout do you prefer?