4. WHAT CONVENTIONS OF THAT GENRE ARE
YOU GOING TO USE?
• AESTHETIC EDITING AND DESIGN
• DARKER CLOTHING
• MIMETIC AS OPPOSED TO
ARTIFICIAL OR STYLISED SETTING
• YOUTH STEREOTYPES
• DRUGS
• ALCOHOL
• FREEDOM
• NARRATIVE (LOOSELY)
5.
6. WHICH RECORD COMPANY WOULD
RELEASE YOUR VIDEO?
RCA RECORDS GRAND JURY MUSIC 300 ENTERTAINMENT
7.
8. HOW WILL YOU REPRESENT YOUR ARTIST?
• THE "ARTISTS" WITHIN THE MUSIC VIDEOS WILL BE IN
ATTIRE THAT CONFORMSWITH THE GENDER
CONVENTIONS OF INDIE MUSIC, FOR EXAMPLE
PREDOMINANTLY DARK CLOTHES, STRIKING MAKE UP,
SIMPLISTIC BUT STYLISTIC JEWELLERY, JEANS, OVER-
SIZED JACKETS, BOOTS ETC.
• WE WON'T HAVE AN ARTIST FOR THE MUSIC VIDEO. MOST
OF THE SHOTS WILL BE CLOSE UPS OF THE ACTORS,
WHICH CONFORMS TO THE GENRE OF INDIE MUSIC,
HOWEVER WE WILL ALSO HAVE SHOTS THAT SHOW THE
ACTORS IN A VARIETY OF SHOTS WITH OTHER PEOPLE
SUNDARA KARMA
9. WHAT TYPE OF VIDEO ARE YOU GOING TO
PRODUCE?
• THEMATIC AND SYMBOLIC WITH A LOOSE NARRATIVE
10. WHAT CHANNELS WOULD YOUR VIDEO
APPEAR ON?
• INDI MUSIC TV
• VILANOISE TV
• NOT MAINLY FEATURED - INDEPENDENT. SOCIAL MEDIA AND YOUTUBE ARE VERY PROMINENT IN THEIR
APPEARANCE OF INDIE MUSIC VIDEOS
12. GENDER
• WITHIN THE MUSIC VIDEO, GENDER IS NOT DEPICTED
AS A FACTOR OF IMPORTANCE DUE TO THE THEME OF
YOUTH TRANSCENDING THE BARRIERS OF GENDER.
THEREFORE WE ARE NOT SPECIFYING OUR MUSIC
VIDEO TO ANY GENDER.
13. ETHNICITY
• THE THEME OF BEING INCLUSIVE EXTENDS HERE AS WELL AND AS A RESULT, THE MUSIC VIDEO IS NOT
BEING MADE TO APPEAL TO A SPECIFIC ETHNICITY. THE CASTING OF THE PEOPLE IN THE MUSIC VIDEO
WILL BE IMPORTANT IN CONVEYING THIS MESSAGE.
14. AGE
• OUR TARGET AUDIENCE IS BETWEEN 14-24 DUE TO
THE THEMES PRESENTED WITHIN THE VIDEO
REPRESENTING THE LATER VERSION OF YOUTH AS
OPPOSED TO THE EARLIER STAGE.
15. REGION/NATIONALITY
• THE YOUTH THAT WE ARE
PRESENTING CONFORMS MAINLY
TO WESTERN SOCIETY DUE TO
THE THEMES EXPRESSED IN THE
VIDEO, HOWEVER, IT MAY ALSO
APPEAL TO THOSE IN EASTERN
CULTURES IN TERMS OF
RELATING TO THE COLLECTIVE
IDENTITY OF YOUTH.
18. EXPLORER: NEED FOR
DISCOVERY
• YOUNG IN NATURE
• CONFORM - TARGET AUDIENCE
AS WELL AS CASTING IS
DIRECTED TOWARDS YOUTH
• DRIVEN BY DISCOVERY, CHALLENGE
AND NEW FRONTIERS
• CONFORM - OUTDOOR
LOCATIONS, ADULT THEMES
AND ACTIVITIES SHOW THIS
• FIRST TO TRY THINGS OUT
• SUBVERT - THE TEENS DOING
ACTIVITIES THAT HAVE BEEN
AROUND FOR A LONG TIME
• RESPOND TO BRANDS THAT ARE NEW
IN SEASON
• SUBVERT - THE TEENS ARE
WEARING INDIE CLOTHES
WHICH AREN'T A NEW BRAND
THEY'RE JUST SEEN AS LESS
POPULAR
19. REFORMERS: NEED FOR ENLIGHTENMENT
• WON'T BUY THINGS JUST BECAUSE THEY'RE
NEW
• CONFORM - THE ACTORS WOULD BE
WEARING CLOTHES THAT WOULDN'T
NECESSARILY BE THE NEWEST IN
FASHION
• VALUE INDEPENDENCE
• CONFORM - THE TEENS SHOWN WOULD
BE ON THEIR OWN IN THEIR FRIENDSHIP
GROUP AND WOULD BE FREE TO TRY AND
EXPERIMENT WITH WHATEVER THEY
WISHED (E.G. ALCOHOL, CIGARETTES
ETC.)
• SUBVERT - THE TEENS WOULD BE IN A
GROUP
• PERCEIVED AS INTELLECTUAL
• SUBVERT - THE RECKLESS BEHAVIOUR
THAT THE TEENS EXHIBIT CAN BE
CLASSIFIED AS STUPIDITY
• LEADING THE EDGE OF SOCIETY
• CONFORM - THE TEENS WOULD BE
PEOPLE WHO ARE THE LIBERAL AND
MODERN
• SEEK OUT AUTHENTICITY AND HARMONY
• CONFORM - THE FRIENDSHIP GROUP
SHOWN
• SOCIALLY AWARE
• CONFORM - THE EQUALITY WITHIN THE
THEMES SHOWN EXEMPLIFY HOW THE
CHARACTERS ARE AWARE OF THE
INJUSTICES IN THE WORLD
• TOLERANT
• CONFORM - THE DIVERSITY OF THE
GROUP, THE LGBTQ+ FLAG BLANKET
THAT THEY HAVE AND THE ACCEPTANCE
OF PEOPLE'S WAYS (E.G. THOSE WHO
SMOKE)
22. THE NAKED AND FAMOUS -
YOUNG BLOOD
• ARTIST
• THE NAKED AND FAMOUS
• ALBUM
• PASSIVE ME, AGGRESSIVE YOU
• RELEASE (WHEN AND BY WHO)
• 2010
• SOMEWHAT DAMAGED RECORDS
• GENRE
• ALTERNATIVE/INDIE
• TYPE OF MUSIC VIDEO
• HYBRID: THEMATIC/SYMBOLIC
23. THE NAKED AND FAMOUS -
YOUNG BLOOD
• OTHER ARTISTS
• THE LABEL IS THE BAND'S OWN AND THEY HAVE
NO OTHER ARTISTS
• IN WHAT WAY DOES THE NAKED AND FAMOUS FIT THE
GENRE OF INDIE?
• THEY ARE SHOWN IN SIMPLISTIC CLOTHING
AND THIS ISN'T THE MAIN FOCUS
• THE LOCATIONS ARE VERY RURAL, OPEN AND
URBAN
• ELEMENTS OF TOGETHERNESS, INDEPENDENCE
AND FREEDOM
24. THE NAKED AND FAMOUS - YOUNG BLOOD
• HOW DOES THEIR IMAGE MEET THE AUDIENCE'S EXPECTATIONS, ARE THEY STEREOTYPICAL OR COUNTER STEREOTYPICAL?
• THEIR CLOTHING CONTAINS A LOT OF BLACK WITH JEWELLERY TO ACCESSORISE THEIR LOOK BUT NOT OVER POWER
THEIR OUTFIT. THE FEMALE HAS SIMPLISTIC MAKEUP WITH WINGED EYE-LINER WHICH IS STEREOTYPICAL.
• WHAT VISUAL IDEAS COULD BE APPLIED TO YOUR VIDEO?
• THE SHOT TYPES THAT THEY USE MATCH THE RHYTHM OF THE SONG. THEY ARE ALSO DYNAMIC SHOTS SUCH AS
PANNING, CANTED ANGLE, TRACKING ETC. FOCUSPULLS ARE USED AS WELL AS THE LIGHTING FROM NATURAL (I.E. THE
SUN) AND ARTIFICIAL (I.E. A SPARKLER) ARE VISIBLE AND USED TO FOCUS THE AUDIENCE'S ATTENTION.
