The document discusses album artwork and a tour poster created for a new artist named Ellie. For the album artwork, a landscape photo was used as a wrap around background to match the forest theme of Ellie's music. Her name is kept small to reflect that she is a new artist, while the focus is on representing her character. For the tour poster, the same album artwork was included to advertise both the album and tour, while using a more vibrant and edgy font to bring the live shows to life.